Most Popular Story: 'The Cult of Costco'
Updated: less than an hour ago
- ASUS Announces Price Hikes Starting January 5
- Australia's Biggest Pension Fund To Cut Global Stocks Allocation on AI Concerns
- No Standard iPhone 18 Launch This Year, Reports Suggest
- IDC Estimates Apple Shipped Just 45,000 Vision Pros Last Quarter
- Some of Your Cells Are Not Genetically Yours
- 'The Cult of Costco'
- Iran Offers To Sell Advanced Weapons Systems For Crypto
- 'IPv6 Just Turned 30 and Still Hasn't Taken Over the World, But Don't Call It a Failure'
- DHS Says REAL ID, Which DHS Certifies, Is Too Unreliable To Confirm US Citizenship
- Public Domain Day 2026 Brings Betty Boop, Nancy Drew and 'I Got Rhythm' Into the Commons
Updated: 2 days ago
- Why inventing new emotions feels so good
- The ascent of the AI therapist
- Bangladesh’s garment-making industry is getting greener
- MIT Technology Review’s most popular stories of 2025
- The paints, coatings, and chemicals making the world a cooler place
- AI Wrapped: The 14 AI terms you couldn’t avoid in 2025
- Meet the man hunting the spies in your smartphone
- Four bright spots in climate news in 2025
- Researchers are getting organoids pregnant with human embryos
- How I learned to stop worrying and love AI slop
Updated: about 18 hours ago
- Four AI research trends enterprise teams should watch in 2026
- Open source Qwen-Image-2512 launches to compete with Google's Nano Banana Pro in high quality AI image generation
- Six data shifts that will shape enterprise AI in 2026
- Why Meta bought Manus — and what it means for your enterprise AI agent strategy
- Legacy IAM was built for humans — and AI agents now outnumber them 82 to 1
- Why AI adoption fails without IT-led workflow integration
- New Year's AI surprise: Fal releases its own version of Flux 2 image generator that's 10x cheaper and 6x more efficient
- New framework simplifies the complex landscape of agentic AI
- Inside Microsoft Ignite: How Microsoft and NVIDIA are redefining the AI stack
- Why CIOs must lead AI experimentation, not just govern it
Updated: about 1 hour ago
- Software tool for Sony NW-A306
- Open-source music production - a potential GitHub parallel
- The Zero-Rent Architecture: Designing for the Swartland Farmer
- Linux Kubuntu nor Mint able to shut down or sleep LENOVO SFF properly, Why?
- Major update on jpm
- Patching: The Boring Security Practice That Could Save You $700 Million
- what does your `.bashrc` looks like without any shell prompt software.
- Made a todo list TUI for terminal
- Can Bundler be as fast as uv?
- Windows like "Task manager" called Mission Center
Updated: about 19 hours ago
- FYI: These Are the Asteroids You Should Mine
- NASA Needs A Drone Detector At Kennedy Space Center
- The Best Gadgets of December 2025
- Behold ‘Dracula’s Chivito,’ the Largest Planet Nursery Astronomers Have Ever Seen
- 2025 Was the Year AI Slopified All Our Gadgets
- Disney to Pay $10 Million After Feds Say It Broke Kids’ Privacy Rules on YouTube
- DOGE Cuts and Borked Code Delay Important Energy Report
- A Deadly, Drug-Resistant Fungus Threatens People Around the World, Scientists Warn
- Right-Wing Influencers Rejoice: Trump Admin Gives a Visa to Accused Russian Propagandist
- AI Ruined Job Applications, So People Are Resorting to Dating Apps to Find Work
Updated: 2 days ago
- Papermoon: A Space-Grade Linux for the NewSpace Era
- How the Team Behind Valkey Knew It Was Time to Fork
- Grml 2025.12 Linux Distro Is Out Based on Debian Forky and Linux Kernel 6.17
- AI is Already Part of Linux’s Plumbing – Whether Developers Like It or Not
- NetworkManager 1.54.3 Improves Certificate Access Checks
- KDE Frameworks 6.21 Is Out With Extensive Bug Fixes
- Kali Linux 2025.4 Released With GNOME 49, KDE Plasma 6.5
- KDE Surpasses 2025 Fundraiser Goal With Record Community Support
- How to Use Fedora Toolbx for Isolated Development Environments
- pearOS Is Back, Now Based on Arch Linux and Featuring the KDE Plasma Desktop
Updated: about 7 hours ago
Updated: about 5 hours ago
- Starlink is lowering thousands of satellites' orbits to reduce risk of collisions
- Samsung's latest Freestyle portable projector is brighter and smarter
- How to watch Hyundai's CES 2026 presentation live
- Airloom will showcase its new approach to wind power at CES
- In 2025, quitting social media felt easier than ever
- How to watch the Bosch CES 2026 press conference live
- The best gear to help you stick to your New Year's resolutions
- Instagram chief: AI is so ubiquitous 'it will be more practical to fingerprint real media than fake media'
- How to watch Samsung's "First Look" CES 2026 presentation
- January's PS Plus Monthly Games include Need for Speed Unbound and Disney Epic Mickey: Rebrushed
Updated: about 2 hours ago
- Tech to Track in 2026
- 11 Amazing Engineering Events in 2026
- Teen Develops Flood-Detecting CubeSat
- The Top 6 AI Stories of 2025
- Teams of Robots Compete to Save Lives on the Battlefield
- Hands-On Experience Can Increase Your Chances of Landing a Job
- The Top 8 Semiconductor Stories of 2025
- Porsche Brings Wireless EV Charging to Consumers
- The Top 7 Energy Stories of 2025
- Devices Target the Gut to Maintain Weight Loss from GLP-1 Drugs
Updated: about 16 hours ago
- Let’s Go! The Public Domain Game Jam Starts Today
- Use The Failures Of The Past As Inspiration For A Better Future
- How The Viral Cheese Grater Foam Hat Came From A GB Packers C&D Letter
- Bari Weiss’ Tiny Fake Austin College Sees Mass Staff, Advisor Exodus
- Judge To Texas: You Can’t Age-Gate The Entire Internet Without Evidence
- ‘Rule Of Law’ Administration Keeps Losing Cases Because It Has No Respect For The Rule Of Law
- Trump’s Drone Ban Is Corrupt, Protectionist Nonsense Dressed Up As A National Security Fix
- 2025 Measles Cases In America Surpass The 2,000 Mark
- Court To Trump: Just Chanting ‘Alien Enemies Act’ Doesn’t Make Due Process Rights Disappear
- Judge Says Trump Can’t Strip Lawyer’s Security Clearance Just Because He Doesn’t Like His Clients
Updated: about 12 hours ago
- Marvel rings in new year with Wonder Man trailer
- “Streaming stops feeling infinite”: What subscribers can expect in 2026
- Film Technica: Our top picks for the best films of 2025
- Here we go again: Retiring coal plant forced to stay open by Trump Admin
- Supply chains, AI, and the cloud: The biggest failures (and one success) of 2025
- From prophet to product: How AI came back down to earth in 2025
- The science of how (and when) we decide to speak out—or self-censor
- Lawsuit over Trump rejecting medical research grants is settled
- DOGE did not find $2T in fraud, but that doesn’t matter, Musk allies say
- NJ’s answer to flooding: it has bought out and demolished 1,200 properties
Updated: about 1 hour ago
- The Y2K bug delayed my honeymoon … by 17 years!
- Defusing space 'scope photobombs and more: Mitigating pollution from satellite RF transmissions
- Welcome to Wendy's! Before your order can be taken, you must first reset this kiosk
- How Microsoft gave customers what they wanted: An audience with Bill Gates
- Nvidia DMs TSMC: please sir can I have some more? The Chinese are starved for H200s
- US Army seeks human AI officers to manage its battle bots
- European Space Agency hit again as cybercrims claim 200 GB data up for sale
- IPv6 just turned 30 and still hasn’t taken over the world, but don't call it a failure
- Everybody has a theory about why Nvidia dropped $20B on Groq - they're mostly wrong
- The most durable tech is boring, old, and everywhere
Updated: less than an hour ago
- Rust9x update: Rust 1.93.0-beta
- FreeBSD: Home NAS, part 1 – configuring ZFS mirror (RAID1)
- 10 years of personal finances in plain text files
- Designing type-safe sync/async mode support in TypeScript
- Extensibility: The "100% Lisp" Fallacy
- The GDB JIT interface
- Sorting with Fibonacci Numbers and a Knuth Reward Check
- Reasons to Love the Field of Programming Languages
- Email Privacy Tester
- Parameter-efficient fine-tuning in tinygrad
Updated: 4 days ago
- SPARIN Screen Protector for iPad A16 2025 11th (11 Inch) /10th Generation 2022 (10.9 Inch), 2 Pack Tempered Glass for... ($5.99)
- iMieet iPad (A16) Case/iPad 10th Generation Case [11-Inch 2025/10.9 Inch 2022] with Pencil Holder, Trifold Stand Smar... ($19.99)
- SPARIN Screen Protector for iPad A16 2025 11th (11 Inch) /10th Generation 2022 (10.9 Inch), 2 Pack Tempered Glass for... ($6.99)
- Amazon Fire 7 Kids tablet, ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, ea... ($109.99)
- Amazon Fire 7 Kids tablet, ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, ea... ($54.99)
- Samsung Galaxy Tab A9+ Tablet 11” 64GB Android Tablet, Big Screen, Quad Speakers, Upgraded Chipset, Multi Window Disp... ($139.99)
- ProCase 2 Pack Screen Protector for iPad A16 2025 11th/10th 2022 Generation (11-inch/10.9), Tempered Glass Film Guard... ($6.15)
- Amazon Fire HD 10 Kids Pro tablet, ages 6-12. Bright 10.1" HD screen, includes ad-free content, robust parental contr... ($104.99)
- ProCase 2 Pack Screen Protector for iPad A16 2025 11th/10th 2022 Generation (11-inch/10.9), Tempered Glass Film Guard... ($6.96)
- ProCase 2 Pack Screen Protector for iPad A16 2025 11th/10th 2022 Generation (11-inch/10.9), Tempered Glass Film Guard... ($6.59)
Updated: about 4 hours ago
- Did an exploding comet wipe out the mammoths?
- This tiny plant is helping solve crimes
- This tiny nerve may help keep the heart young
- A planet just vanished. NASA’s Hubble reveals a violent cosmic secret
- Something hidden deep underground supercharged this Chile earthquake
- Myth busted: Your body isn’t canceling out your workout
- A key Alzheimer’s gene emerges in African American brain study
- NASA’s Webb telescope just discovered one of the weirdest planets ever
- This 100-year-old teaching method is beating modern preschools
- MIT study shows high-fat diets give liver cancer a dangerous head start
Updated: about 21 hours ago
- Even the Sky May Not Be the Limit for A.I. Data Centers
- In Ukraine, an Arsenal of Killer A.I. Drones Is Being Born in War Against Russia
- Phone Searches at U.S. Borders: What Travelers Need to Know
- The Wirecutter Show: Tips for Using A.I. Smartly With Kevin Roose
- Decoding the A.I.-Driven Tech Lingo From 2025
- Louis V. Gerstner, Who Revived a Faltering IBM in the ’90s, Dies at 83
- The New Billionaires of the A.I. Boom
- Meet a U.S. Start-Up Trying to Break China’s Rare-Earth Monopoly
- Gmail to Let Users Change Their Addresses While Keeping Data
- From A.I. to Chips, Big Tech Is Getting What It Wants From Trump
Updated: about 16 hours ago
- Haiku gets accelerated NVIDIA graphics driver
- HP-UX hits end-of-life today, and I’m sad
- loss32: let’s build a Win32/Linux
- Windows 2 for the Apricot PC/Xi
- What an unprocessed photo looks like
- Apple’s terrible UI design is not the fault of just one fall guy
- The HTML elements time forgot
- Package managers keep using git as a database, it never works out
- QNX releases new desktop-focused image: QNX 8.0 with Xfce on Wayland
- Phoenix: a modern X server written in Zig
Updated: less than an hour ago
- Round the tree, yes, but not round the squirrel
- Ask HN: How do I help a colleague who introduces a lot of typos?
- Real Biological Clock Is You're Going to Die
- A confession from a mainstream food delivery app engineer
- I'm a developer for a major food delivery app
- China's BYD set to overtake Tesla as top EV seller
- DENT: A network operating system (NOS) for everyone else
- AI Futures Model: Dec 2025 Update
- Happy Public Domain Day 2026
- Why users cannot create Issues directly (Ghostty)
Updated: about 2 hours ago
- How Nokia has reinvented itself for the AI revolution by expanding into cloud services, data centers, and optical networks, and by partnering with Nvidia (Kieran Smith/Financial Times)
- Chinese AI chip startup Biren surged as much as 119% in its Hong Kong debut, after raising ~$717M in an IPO priced at ~$2.52 per share (Bloomberg)
- How Arizona is training talent for its growing chip industry as suppliers fear tighter US immigration policy; Arizona has drawn $200B+ in investments since 2020 (Nikkei Asia)
- Baidu's AI chip unit Kunlunxin confidentially files for a Hong Kong IPO, paving the way for a spin-off; a recent fundraising reportedly valued it at ~$3B (Sneha Kumar/Reuters)
- Starlink plans to lower its satellites orbiting at ~550km to ~480km in 2026 to improve space safety and reduce the likelihood of debris collisions (Rishabh Jaiswal/Reuters)
- Brookfield is launching a cloud company called Radiant and a new $10B AI fund, and plans to acquire up to $100B in land, data centers, and power assets for AI (Miles Kruppa/The Information)
- How AI automation can fulfill Thomas Piketty's predictions on rising economic inequality, and why highly progressive taxes on capital can help slow the spiral (Philosopher Count)
- A look at US tech laws rolling out in 2026, including California's SB 53 AI transparency law and Virginia's new social media limits for minors, effective today (Adi Robertson/The Verge)
- Ukraine has become a live-fire test range for AI drones like the Bumblebee, provided by a secretive Eric Schmidt-led venture, raising alarms in Kremlin circles (C.J. Chivers/New York Times)
- DeepSeek researchers detail a new mHC architecture they used to train 3B, 9B, and 27B models, finding it scaled without adding significant computational burden (Vincent Chow/South China Morning Post)
Updated: about 17 hours ago
- Copilot Money brings clarity to your finances, now on the web
- 9to5Mac Daily: December 31, 2025 – What’s next for Apple Fitness+?
- VSCO Capture can now shoot video, just in time for New Year’s
- All the new products Apple released in 2025
- Two iPhone 17 Pro features could be added to the iPhone Air 2
- New Apple TV 4K is coming: Here’s what the rumors say
- Apple says iPhone 11 Pro is ‘vintage,’ here’s what that means
- Apple Health is more powerful than you think, here are my top tips
- AirPods Pro 3 have a powerful new health feature, here’s how to use it
- 9to5Mac Product of the Year: iPhone 17
Updated: 1 day ago
- Do You Really Need to Check With a Doctor Before Starting to Exercise?
- My Health Resolutions for 2026 Have Nothing to Do With Weight Loss
- These Ray-Ban Meta Smart Glasses Are 25% Off Right Now
- Why You Should Give Yourself ‘Crappy’ Rewards for Your Fitness Goals
- Seven Clever Ways to Use C-Clamps Around the House
- TCL Is Launching a Digital Notebook, and It's Like a Smoother Kindle Scribe Colorsoft
- That Grubhub Bitcoin Email Is a Scam
- These JBL Sports Earbuds Are $40 Off Right Now
- This 'Gift Card Draining' Scam Wants to Steal Your Christmas Money
- So, I Tried an AI Shopping Cart
Updated: about 1 hour ago
- Even as global crop prices fall, India’s Arya.ag is attracting investors — and staying profitable
- European banks plan to cut 200,000 jobs as AI takes hold
- OpenAI bets big on audio as Silicon Valley declares war on screens
- The top 6 media/entertainment startups from Disrupt Startup Battlefield
- Fizz social app’s CEO on why anon works
- ‘College dropout’ has become the most coveted startup founder credential
- Investors predict AI is coming for labor in 2026
- These are the best gadgets for your pet right now
- Tade Oyerinde and Teddy Solomon talk about building engaged audiences at TechCrunch Disrupt
- The 10 top government, legal startups from Disrupt Startup Battlefield
Updated: about 21 hours ago
- 26 things we think will happen in 2026
- The 19 predictions that came true in 2025 — and the 4 that didn’t
- The political backlash to AI is overstated
- Why 2025 was hell for job hunters
- How to actually get kids off their phones
- 2025 felt like a disaster — but the numbers tell a very different story
- What does Trump’s AI czar want?
- The 2,000-year-old debate that reveals AI’s biggest problem
- How AI could create “a world without work”
- We’re running out of good ideas. AI might be how we find new ones.
Updated: less than an hour ago
- Starlink reveals why it's lowering thousands of satellites in 2026
- Samsung The Freestyle+ debuts with 430 ISO Lumens and AI OptiScreen
- AMD and Steam Deck continue to drive Linux gaming adoption on Steam
- Save $92 on this MagSafe-compatible 1TB SSD for iPhone 15 Pro
- Philips Evnia 34-inch 175Hz QD-OLED ultrawide curved monitor is just $550
- This excellent Tamron lens for Sony E and Nikon Z mirrorless cameras sees huge price drop
- 3-years of SurfShark VPN now just $67.20 with a coupon code
- Logitech MX Master 4 gets first notable discounts
- Setting up a new PC used to be fun, now it is ad-ridden nightmare
- Total War: Three Kingdoms and Wildgate are free to claim on the Epic Games Store
Updated: about 10 hours ago
- There Is Almost Too Much Anime to Watch This Month
- There Is So Much New Lego You Can Buy in January
- 42 New Sci-Fi, Fantasy, and Horror Books Releasing in January
- Marvel Rings In 2026 With a ‘Wonder Man’ Trailer
- The Films and Shows You Should Be Streaming in January 2026
- Bid Farewell to ‘Stranger Things’ With io9’s Finale Episode Spoiler Zone
- ‘Jujutsu Kaisen Modulo’ Is Better Than the OG Manga Series
- Our 10 Most Anticipated Movies of Early 2026
- All of io9’s Best of 2025 Posts, in One Handy Place
- Lady Loki Might Be the Most Impressive ‘Marvel Rivals’ Skin Yet
Updated: less than an hour ago
- Bigtop Burgers, complete at last.
- It's kind of better talking to someone you know you'll never see
- Jason Williamsom of Sleafod Mods "The mornings are my afterlife"
- How incredible that somebody thought this up, made it and put it out
- "This was Paris in 1970"
- Tokyo venture allows housebound people to work while telecommuting
- The Who Cares Era
- Ad lucem per experimentum
- T[I]MES -> [B][I]N(G)(O) -> [B][I][G][O][T]
- Happy Public Domain Day 2026!
Updated: about 21 hours ago
- AI Labor Is Boring. AI Lust Is Big Business
- I Tested Popular Functional Coffee Add-Ins for a Week Each (2026)
- How to Make It Through Cold and Flu Season
- 10 Tech Cleanup Tasks for New Year's Day
- Here’s What It’s Like to Use Acuity Scheduling for Your Business or Side Hustle (2026)
- Factor Meal Delivery Promo: Free $200 Withings Body-Scan Scale
- Poor Sleep Quality Accelerates Brain Aging
- Fears Mount That US Federal Cybersecurity Is Stagnating—or Worse
- AI-Powered Dating Is All Hype. IRL Cruising Is the Future
- Discovering the Dimensions of a New Cold War
Updated: about 1 hour ago
- Petkit’s first automatic wet food feeder keeps track of how much your pet eats
- LG’s new karaoke-ready party speaker uses AI to remove song vocals
- Public domain 2026: Betty Boop, Pluto, and Nancy Drew set free
- Meet the new tech laws of 2026
- You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram
- Net neutrality was back, until it wasn’t
- Leaked video shows the Galaxy S26 Ultra’s new camera island
- The Dreame X40 Ultra robovac is about $700 off, nearly matching its best price
- Killing in the name of… nothing
- The 11 best Nintendo Switch 2 games we played in 2025
Updated: about 12 hours ago
- LG's dual-mode 4K 240Hz / 1080p 480Hz OLED gaming monitor is 42% off — premium flagship panel with HDR1300 drops to its lowest-ever price
- China's president Xi Jinping calls Taiwan reunification "unstoppable" — military drills around the island escalate in area and deployments
- Americans lost $333 million to Bitcoin ATM fraud in 2025 — FBI says there is a ‘clear and constant rise’ of this scam, and that it is ‘not slowing down’
- Chinese enthusiast overclocks AMD's Ryzen 7 9800X3D to 7.33GHz on Colorful X870E Vulcan motherboard — New world record achieved using liquid nitrogen cooling
- Nintendo's SNES cartridges get a USB-C adapter for play, backing-up, and validation — $59 SN Operator SNES-to-PC device supports Windows, macOS, and Linux, ships in April
- U.S. allows TSMC to import chipmaking equipment to its China fabs — Samsung, SK hynix likewise receive go signal from Commerce Department
- NES-a-like mini PC brings modern chips to the classic Nintendo case design — Ryzen AI 9 CPU, Radeon 890M iGPU should make it a decent all-round system
- PlayStation 5 ROM keys leaked — jailbreaking could be made easier with BootROM codes
- Better safety features make laser engravers more popular than ever - a guide to the ins and outs of laser engraving and cutting
- ID-Cooling FX360 LCD Review: Quiet, cool, and… why is this screen so small?
Updated: about 13 hours ago
- What Do You Want to See From Apple in 2026?
- No iPhone 18 Launch This Year, Reports Suggest
- Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera
- Everything Apple Is Releasing in 2026: iPhone Fold, LLM Siri, Low-Cost MacBook and More
- What's Happening With the Mac Pro?
- Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'
- Get an AirTag 4-Pack for Just $64.98 on Amazon
- Will the Apple Pencil Work With the iPhone Fold?
- Apple Teases 'Something Big' Coming Soon to Apple Fitness+
- Apple Raised $3 Million for Global Fund's AIDS Fight Through Apple Pay Promotion
Updated: about 3 hours ago
- Mesa 25.3.3 Ships Latest Bug Fixes, Intel Vulkan GTK4 Toolkit Workarounds
- Steam On Linux Ends 2025 With 3.19% Marketshare, AMD Linux CPU Use Approaches 72%
- Devuan 6.1 Released For Latest Debian 13 "Init Freedom" Without systemd
- NVIDIA Graphics On Haiku OS Make Progress With NVIDIA Open Kernel Modules + NVK/Zink
- Valve's Linux Efforts, Kernel Improvements & KDE Plasma Wayland Advancements Topped 2025
- ReactOS Starts 2026 With Another "Major Step" Toward Windows NT6 Compatibility
- IceWM 4.0 Improves Alt-Tab Window Switcher, Alpha Blending + 32-bit RGBA Default
- SDL 3.4 Released With Many New APIs, Better Emscripten & Native PNG Support
- Linux 6.19 Lands Fix For Dead WiFi With MediaTek MT792x Wireless
- More Improvements To Old AMD GPU Support On Linux Are Planned For 2026
Updated: less than an hour ago
- Its Hover - Icons that move and react mirroring user intent
- Running Form Analysis App - Upload a short side-view clip, get actionable form feedback
- Trip Replay - Turn your travels into stunning videos
- Friendware - Tab-to-complete everywhere on MacOS
- Notchie - A teleprompter that lives in your Macbook's notch
- OnlyHate - Filter out toxic positivity from social comments
- Imajourn - We are now on the Apple App Store with multiple new features
- Vidcard - The World's First Video Business Card—Be Unforgettable
- intnt - Your life visualized as 1080 months
- FunKey 3.0 - Satisfying mechanical keys + mouse click sounds to your Mac
Updated: about 15 hours ago
- The HackerNoon Newsletter: Could the Soaring FTSE 100 Mean Its Time to Open a SIPP? (1/1/2026)
- How to Become Real Good in Prompt Engineering
- How to Structure Dagger Components So Your Build System Doesn’t Hate You
- Transformers, Finally Explained
- We Asked 14 Tech Bloggers Why They Write. Here's What They Said
- This Python “Auto-Painter” Creates a New Universe Every Time You Run It
- The TechBeat: Why 100 Percent Test Coverage is Not Possible — Lessons from Testing Banking and Healthcare Systems (1/1/2026)
- The 10 Most Interesting C# Bugs We Found in Open Source in 2025
- How a Shenzhen Smart Factory Uses Apache DolphinScheduler to Orchestrate Industrial Data
- From Cost Center to Growth Engine: Architecting Internal API Platforms for Strategic Advantage