posted about 12 hours ago on the next web
Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing. Tests in which people use the product naturally (without a script) are the closest you will get to seeing how your product might perform “in the wild.” Natural and near-natural tests minimize the amount of interference from the observer, who is more interested in what the user does of their own will. These tests are great for broad data, especially ethnographic, but sacrifice control in exchange for… This story continues at The Next Web

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posted about 18 hours ago on the next web
If you were a lucky Amazon.com customer today, you may have seen something unusual when accessing the site: A feature story from The Wirecutter, a highly regarded product review site, called The Best Travel Gear For Your Next Journey — with a percentage of those items available right there on Amazon. What’s up with that? Is Amazon now sponsoring independent editorial content directly on its portal? We caught up with Brian Lam, founder of The Wirecutter to get the 411. Anyone familiar with The Wirecutter knows about its participation in Amazon’s affiliate program — and that most of the site’s revenue… This story continues at The Next Web

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posted about 20 hours ago on the next web
We’ve all heard of The Missing Link, but electric carmaker Tesla’s April 30th event — The Missing Piece — promises to be somewhat less elusive. The company’s invite to the press for a look-see, featuring Apple-esque cover art, is indeed a mysterious partial outline of … something with a curved top edge. However the buzz (and a previously emailed announcement) indicates that the company plans to unveil a new home battery at its design studio in Hawthorne, California (a hop-skip from Los Angeles). The battery for homes and businesses will likely be based on the company’s lithium-ion technology. While few details are available… This story continues at The Next Web

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posted about 23 hours ago on the next web
Apple only sold 12.6 million iPads in the last quarter. Tim Cook should place himself in stocks at the centre of Apple’s new spaceship HQ and allow analysts to pelt him with rotten tomatoes. Steve Jobs’ ghost should appear to him on iPadmas Eve and haunt him for his failings. Or…we could just all get a grip and drop the narrative fed to us by hyped up analysts, traders and hacks after an easy line. The iPad isn’t dying and Apple hasn’t ‘disappointed’. Our smartphones get hammered by regular usage. They suffer more wear-and-tear, they feel older and slower far more quickly than… This story continues at The Next Web

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posted about 23 hours ago on the next web
Social marketing app Buffer has teamed up with Pinterest to allow you to schedule pins and managed your presence on the social network. To take advantage, you’ll need a paid Buffer Awesome or Buffer for Business account. You can now pin from websites or upload images through the Buffer app, create a daily Pinterest schedule for posts, and track or measure your posts performance. You will need to authorize your Buffer account with Pinterest to get the new partnership set up. You can do that by logging into both and on your dashboard in Buffer, you’ll see an option to connect… This story continues at The Next Web

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posted about 23 hours ago on the next web
Apple’s quarterly earnings are in and it’s a huge result for iPhone. In the three months of Q2 2015, Apple sold an incredible 61 million iPhones. That’s up from 43 million iPhones during the same quarter in 2014 and is the second biggest quarter for iPhone ever. This period is always a relatively strong quarter for the company. Q1 2015 holds for most iPhones sold at 74.5 million sold in a single quarter. Apple CEO, Tim Cook, said that “we’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles” Apple also made more money last quarter in China than Europe… This story continues at The Next Web

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posted 1 day ago on the next web
Facebook has today introduced video calling in Messenger. This means that now you can have a face-to-face chat with your friends via Facebook. The new feature is available today on iOS and Android devices in the UK, US, Belgium, Canada, Croatia, Denmark, France, Greece, Ireland, Laos, Lithuania, Mexico, Nigeria, Norway, Oman, Poland, Portugal and Uruguay. Facebook says it will be available in other regions in the coming months.   Starting a call is simple – you just need to tap the video icon in the top right corner of your chat screen and a video call with start from within… This story continues at The Next Web

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posted 1 day ago on the next web
Google has just launched its inaugural fashion trends report and intends to make bulletins on what’s hot and what’s not in the world of apparel a regular thing. Its theory – all that search data means it knows what the world wants to wear. The problem is, while Google may know that a lot of people are searching for emoji-patterned jogger pants – a development for human society which should frighten us all – it doesn’t necessarily know what’s coming next. People turn to search when they have a catalyst to seek something out. You’ll only search for those accursed… This story continues at The Next Web

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posted 1 day ago on the next web
Instagram’s latest update has added three new filters inspired by weekend adventures – Lark, Reyes and Juno – as well as the ability to include emojis in your hashtags. Lark de-saturates reds and brightens up landscape images while Reyes adds a vintage feel to your photos. Juno is the best one of the new filters to use on pictures of people as it will cool greens and make light colors glow. With the new emoji support, you will be able to hashtag emojis and search them as you would any regular hashtag.   ➤ Three New Filters and Emoji Hashtags [Instagram]

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posted 1 day ago on the next web
Alec Hartmann is the co-founder of TechDay So you’ve decided to invest in attending a trade show? Great news. You’ve cast aside the naysayers who told you trade shows are either too noisy, too crowded, too expensive, too hard to calculate actual ROI, or all of the above, and you and your co-founder are flying to New York, or Austin, or Las Vegas, or some convention center to wheel and deal. After the enormous success of TNW’s conference last week, we thought we’d provide a few pointers on how to make the most of your time. Now what? When it comes… This story continues at The Next Web

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posted 1 day ago on the next web
You will be able to support those affected by the earthquake in Nepal through Facebook from today. The social network announced that it is rolling out a banner message on news feeds that will allow you to make a donation to International Medical Corps to support its response teams on the ground. Facebook will be matching every dollar donated (up to $2 million). It also launched a safety check-in feature on Saturday, following the disaster, which allows people in the affected areas to mark themselves safe on their profiles, letting friends and relatives know. You can see more on Facebook’s… This story continues at The Next Web

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posted 1 day ago on the next web
Do you want to be an entrepreneur? Phil Libin, the founder and CEO of Evernote, gives you a piece of advice… Don’t do it. He discourages everyone from being an entrepreneur, at least when the person does it for the wrong reasons. We’ve just added Phil Libin’s talk from TNW Europe Conference 2012 to our TNW Video site and you can watch it right now for free What are some of the wrong reason? First of all, money. Some people want to be entrepreneurs because it is a good way to make money. Phil Libin thinks those people are just bad… This story continues at The Next Web

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posted 1 day ago on the next web
Google has announced a new experimental patent buying service. It’s soliciting proposals from companies and individuals who want to sell their patents. One reason for the scheme, which the company is calling the Patent Purchase Promotion, is to outflank trolls who swoop in to grab intellectual property from inventors and small outfits who find the process challenging. Of course, the unspoken reason is that gaining a big batch of new patents could be very helpful to Google in the future, when more litigation rolls around. The window for submitting patents for sale will begin on May 8 and end on May 22, meaning interested parties only… This story continues at The Next Web

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posted 1 day ago on the next web
Sendish is a new photo-sharing app that is described by its founders as being ‘honestly anonymous.’ Released this week on iOS only, the idea behind it is to promote sharing without apprehension. You take a photo of where you are in the world without any filters or edits and it gets sent around the globe from person to person without any more detail than the location of where it was taken and the time. Sounds good, right? Well, this is where things get a little muddled. The aim of the app is to promote sharing worldwide without having to be… This story continues at The Next Web

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posted 1 day ago on the next web
This post is part of a series titled, 'Future of Communications,' and is brought to you by Nexmo.Interactive voice technology (IVR) has evolved over the past few decades. Companies no longer require dedicated hardware to implement a voice-based customer experience. A new breed of cloud communication platforms typically combine a pay-per-use cost model characteristic of cloud services together with simple telephony Application Program Interface (API) tools, simplifying how developers can integrate IVR into their applications. The result is a low operational cost and easier, faster implementation. With IVR, here are some potential voice-based customer experiences: Cheaper international conference calls The cost of an international call, when you get them from a traditional telecommunications company, can be astoundingly… This story continues at The Next Web

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posted 1 day ago on the next web
While many early third-party Apple Watch apps aren’t that impressive, a few stand out – Amazon’s, for one. It’s perhaps the most streamlined and straightforward way to buy something from the retailer yet. Here’s how it works… The only thing you can do from the app’s homescreen is tap the search button. This brings up the Watch’s standard voice interface screen, allowing you to say what you want to buy. This isn’t something you’ll always be happy to do in public, of course, but voice is often your only option when it comes to interfacing with the Apple Watch. (Incidentally, while the… This story continues at The Next Web

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posted 1 day ago on the next web
This post first appeared on Buffer.  So much of digital marketing these days is about producing high-quality content that gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion—the timing, targeting, and strategy behind solid distribution. To achieve your social media benchmarks, you need to understand what type of content will resonate in specific verticals, and when. Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals over six months – June to November 2014 – to determine how and when to publish content in order to score big on social media.… This story continues at The Next Web

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posted 1 day ago on the next web
Not all glass is created equal. While the more expensive Apple Watch models come with Sapphire glass, the cheaper Apple Watch Sport uses less resilient Ion-X Glass. The video below from US-based Ukrainian YouTuber TechRax shows what happens if you drop your brand new Apple Watch Sport face down onto concrete. Spoiler: It’s not good. Apple says Ion-X glass is “hardened down to its molecules…[creating] an extremely hard surface layer that is resistant to scratches and impact.” Based on TechRax’s example, it seems best not to push that claim too far. It’s worth noting though that the video blogger has… This story continues at The Next Web

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posted 1 day ago on the next web
A few days ago I had dinner with some people, and of course we discussed the Apple Watch. Some people were skeptical and took the position that it wouldn’t be of much value, and challenged me to explain to them why it would be a useful gadget. I was about to mention some reasons when someone interrupted me and said ‘Boris would buy anything with an Apple logo on it, so he doesn’t even need a reason.’ We all laughed, but then I started thinking. The thing is, he’s right. Almost. I’m very much inclined to consider anything that Apple… This story continues at The Next Web

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posted 1 day ago on the next web
Two guys from Essex had a plan – to photograph the Earth from space and grab the attention of ‘Star Wars: The Force Awakens’ director JJ Abrams. It looks like they’ll manage it after getting an X-Wing into orbit. #HeyJJ @Bad_Robot We just put an X-Wing in Space! Can we come to the Force Awakens première? https://t.co/Y0L31Pyriz — Project Helium Tears (@ProjectHeT) April 23, 2015 The Project Helium Tears is the latest mission from the Essex Space Agency – aka Matt Kingsnorth and Phil St. Pier. Now they’ve grabbed their images from high above the Earth – using high altitude balloons and GoPro cameras… This story continues at The Next Web

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posted 1 day ago on the next web
Building a closed software and hardware ecosystem gives companies the advantage of being able to control how the technology is used and helping to get customers tied into buying compatible products. An interesting new attempt at creating such an ecosystem comes from Kwambio. The Ukraine-based startup, which has attracted $500,000 from an unnamed local angel investor and won $19,000 in prize money at the IDCEE conference in 2014, is gearing up to launch a 3D printing marketplace along with a printer called Unique One priced at just somewhere between $800 and $1,000. The secret behind the relatively low price is that the device is… This story continues at The Next Web

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posted 1 day ago on the next web
With Monday upon us, it’s hard not to sit around daydreaming about the quickly fading memory that was the weekend. Maybe you spent it in the tulip fields of the Netherlands (as some of the TNW team did), or perhaps you just spent it trying to get over your horrific hangover, as the other half of the TNW editorial team did. Whatever you did, there’s a good chance that you weren’t paying much attention to tech news. Luckily for you though, we’ve put together a quick list of everything you missed so you can get back up to speed in… This story continues at The Next Web

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posted 1 day ago on the next web
Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing. Usability testing is a technique used to help discover problems or bottle-necks in your design. But there are different types of user testing that suit different types of goals. Scripted or un-scripted? Here we’ll explain the differences between the two and how you can make the most of them. A scripted test is the most controlled type of usability testing, and is recommended for testing specific use… This story continues at The Next Web

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posted 2 days ago on the next web
Robert J. Szczerba is the CEO of X Tech Ventures, an innovative company focused on solving some of today’s most challenging problems through the integration of technologies from multiple, diverse domains. This post originally appeared on Forbes. Regardless of your political persuasion, there are some facts about the healthcare industry that are not well known to the general public but are key to the realization that the system is broken and that change is desperately needed. Most healthcare organizations are staffed with caring, well-intentioned professionals. However, despite the positive qualities of the individuals involved, the U.S. healthcare system itself is full… This story continues at The Next Web

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posted 2 days ago on the next web
It’s no secret that we get a lot of pitches sent in by email here at The Next Web. We obviously don’t write about everything that’s sent to us, but quite often we don’t explain why we’re passing on coverage of a particular announcement. This silence on why we said ‘sorry, no’ or simply never replied at all, often frustrates the startups and PR companies that email us. We’d love to reply to everyone and explain why their pitch didn’t make the cut, but if we did that we’d have no time to actually write articles about the things that did make the… This story continues at The Next Web

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