posted 29 days ago on mac rumors
Apple has not provided details on when the Apple Watch might begin shipping to customers beyond the broad "April" launch date shared by CEO Tim Cook, but new information provided to MacRumors suggests the Apple Watch could see a release more towards the beginning of April rather than the end of the month. According to a reliable source that spoke with MacRumors, Apple is planning to begin moving Apple Watches to centralized distribution points in the U.S. during the first few days of the month, with an Apple Watch release possibly coming during the first full week of April, between April 6 and April 10. A launch date around this time would see the Apple Watch shipping approximately one month after the company's planned March 9 media event, where it is expected to unveil new details about the Apple Watch. There are many details about the device that the company has kept under wraps, including its prospective battery life and full pricing details on the middle tier Apple Watch and higher-end Apple Watch Edition. Apple will likely share a specific Apple Watch release date during the March 9 event, and we're also likely to find out whether the company will be accepting pre-orders. With an early April launch timeline, Apple could begin accepting pre-orders during the last week of March. Apple will be live streaming its March 9 media event, and MacRumors will also be providing live coverage of the information the company unveils about the Apple Watch. Recent Mac and iOS Blog Stories • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6

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posted 29 days ago on mac rumors
Just one day after Apple was ordered to pay a $532.9 million settlement to Smartflash LLC for infringing upon its patented technologies, the Texas-based patent licensing firm has sued the Cupertino-based company a second time over the same patents (via Reuters). The new lawsuit covers Apple products that were introduced after the original case was filed, including the iPhone 6, iPhone 6 Plus and iPad Air 2."Smartflash filed the complaint to address products that came out too far into the last proceedings to have been included," Smartflash's attorney, Brad Caldwell, told Reuters on Thursday. "Apple cannot claim they don’t know about these patents or understand that they are infringing. A diligent jury has already rejected those arguments."The new lawsuit was filed in the same Tyler, Texas district court on Wednesday night, only hours after a federal jury found Apple guilty in the original trial. Apple plans to appeal the decision in the original lawsuit under the belief that the patents are invalid. The patented technologies relate to digital rights management for downloaded songs, videos and games.“Smartflash makes no products, has no employees, creates no jobs, has no U.S. presence, and is exploiting our patent system to seek royalties for technology Apple invented,” said Kristin Huguet, an Apple spokeswoman. “We refused to pay off this company for the ideas our employees spent years innovating and unfortunately we have been left with no choice but to take this fight up through the court system.”Smartflash LLC fits the definition of a so-called "patent troll," which is generally considered to be a company that licenses patents but does not sell any products or services based on the inventions. The small company has also filed similar lawsuits against Samsung Electronics, Google and Amazon in recent months over the same patents. The new lawsuit against Apple was filed in the U.S. District Court for the Eastern District of Texas. Recent Mac and iOS Blog Stories • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6

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posted 29 days ago on mac rumors
Apple today updated its website to notify users that it plans to live stream its Monday, March 9 media event that will take place at the Yerba Buena Center for the Arts in San Francisco. The event will be broadcast on Apple's Live website and it will also likely be available on the Apple TV via a dedicated channel. MacRumors will be providing live coverage of the event as well, both on MacRumors.com and on the MacRumorsLive Twitter account for those unable to watch Apple's live stream. The March 9 event, which kicks off at 10 a.m. Pacific Time, is expected to focus on the Apple Watch. Apple will likely unveil new details about the device that have been previously kept under wraps, including information on pricing, battery life, and accessory options. We may also get a concrete release date. Apple may also debut other products at the event, like the rumored 12-inch Retina MacBook Air. Recent Mac and iOS Blog Stories • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6

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posted 29 days ago on mac rumors
Apple today sent out invites for a media event that will be held on March 9, 2015 at the Yerba Buena Center for the Arts in San Francisco, reports The Loop. The event will kick off at 10 a.m. Pacific Time. The event is believed to be focused on the Apple Watch, with Apple unveiling details that are still under wraps, such as price, battery life, and accessory options. The event could also see the launch of other products, such as the 12-inch Retina MacBook Air. Recent Mac and iOS Blog Stories • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments

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posted 29 days ago on mac rumors
Google's Sundar Pichai, senior vice president of Android, Chrome and Google Apps, recently spoke about his company's relationship with Apple in an in-depth interview with Forbes. The executive discussed a few topics related to Apple, including the impact of the iPhone 6 and iPhone 6 Plus on the high-end smartphone market and Google's long-standing search partnership with Apple that is rumored to be up in the air. Questioned about the possibility of Apple ditching Google as the default search engine on iOS, Pichai did not appear worried and remains committed to building a product that users need. Google renewed its search partnership with Apple in 2010, although the contract is reportedly set to expire this year and there has been increasing speculation that Apple is considering a number of options. Both Microsoft and Yahoo have reportedly courted Apple to become the default search engine for Safari in the past.Q: Your relationship with Apple is complicated. How concerned are you that you may lose them as a search partner on iOS? A: There are areas with Apple in which we have always collaborated. We have had a long term search partnership. We work closely with them in areas like YouTube. When I look at search, largely the evolution depends on “are we bulding something which users need?” If we are building something that users need and there is a lot of value we are driving, I think how search manifests in iOS will work out just fine. We have a long term search partnership and are working together with them, and we’ll have to see.Pichai also reflected on how Google expected the iPhone 6 and iPhone 6 Plus to do very well for Apple, adding that Android is healthy both overall and in the high-end market. He adds that Android is building upon the momentum of one billion devices shipped and believes both Google and Apple are doing well as the smartphone industry continues to evolve.Q: There’s a perception that as Samsung is going through some challenges, Apple is regaining share at the high end. Do you see that in the numbers? A: Share is tough to assess. There is a lot of noise. Based on what we see things are healthy overall globally including the high end. Apple obviously has done very well with iPhone 6 and 6 plus, but we always expected that. We knew this would be a big upgrade cycle for them. To me looking at the momentum of having shipped a billion devices, people even on the high reporting high loyalty rates across Android, I haven’t seen anything to be concerned about. The bigger story here is a growing pie. All of us are doing well.The full-length interview goes into more detail about the state of Google, touching upon a number of products and services such as Android, Nest, Google Wallet, Google Hangouts, Google Shopping Express and the Play Store. Pichai also reflects on competitors in various spaces, including Amazon in e-commerce and WhatsApp, Snapchat and Facebook Messenger in messaging. Recent Mac and iOS Blog Stories • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments

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posted 29 days ago on mac rumors
Apple yesterday updated its 3D "Flyover" map of London, adding animated images onto popular London-based attractions that result in real-time moving pictures right inside of the Maps app (via The Daily Mail). The update causes the current time to be showcased on the face of Big Ben's clock tower, and the popular giant London Eye to constantly rotate when users find each structure in the London Flyover map. The feature, according to The Daily Mail, is expected to hit other big cities "within weeks." Though a straightforward and purely aesthetic update, the addition of real-time animated effects in the Maps app brings a more immersive experience to Apple's mobile map service and could give it a slight edge on competing map apps. Thanks to hefty amount of criticism following the rocky launch of Maps, even resulting in a public letter of apology by Tim Cook, Apple has been steadily attempting to straighten the app's course and win back the users that migrated to services like Google Maps in the intervening years. Apple has steadily improved the accuracy of its maps, increased the number of points of interest displayed, and improved the quality of its Flyover imagery, while also reportedly working to add new features such as transit directions and indoor mapping information. Apple-leased minivans with equipment rigs on top have also been seen in a number of U.S. cities in recent months, suggesting the company may be collecting street-level imagery to compete with Google's Street View. Recent Mac and iOS Blog Stories • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments

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posted 29 days ago on mac rumors
While the Apple Watch is not expected to be released until April, luxury and couture product design company Brikk today announced a line of 30 luxury models for the upcoming smartwatch that they claim, "will afford unmatched opulence to an exclusive clientele worldwide." Similar to the Apple Watch in terms of sizes, the line of Lux Watches will be available in 38mm and 42mm, with color options of 24-karat yellow gold, 18-karat pink gold, and 950 platinum alongside varying band options. There are also three editions to the line: Standard, Deluxe, and Omni. All versions of the Lux Watch are prepared through disassembling Apple Watches that the company then repurposes with their luxury materials in a "state-of-the-art laboratory." The basic Standard edition offers a single row of diamonds (.50 carats) and a leather strap, while the mid-tier Deluxe has multiple rows of diamonds (2.3 carats), diamond encrusted buttons, and a diamond studded clasp on its leather strap. The Lux Watch Omni edition in 24k yellow gold with 12.3 carats of diamonds "For the ultimate in exclusivity," Brikk offers the Lux Watch Omni edition with a fully diamond-emblazoned case resulting in over 12 carats of jewels on the device. The company promises only the highest end of luxury and satisfaction in purchasing one of their new line of high-end devices, which they've done before with the iPhone 6 and 6 Plus. The Lux Watch line stands out thanks to its meticulous production processes. Each piece is disassembled inside Brikk’s state-of-the-art laboratory in Los Angeles by a team of skilled engineers. They are hand polished, then plated with five layers of diverse metals before their final plating in either two layers of gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients. The line will set those interested back $7,495 for the Standard, $11,995 for the Deluxe, and $69,995 for the Omni, and all prices fluctuate slightly higher for larger sizes. Brikk promises that each comes in a "Zero Halliburton aluminum case with carbon fiber interior", with a user manual, the expected accessories, a 1-year warranty, and a diamond-studded certificate of authenticity. While Apple has taken a decidedly fashion-skewed angle in beginning to market the Apple Watch, Brikk's new diamond-encrusted offerings appear to be a more straightforward answer to those looking for more of a statement with the new wearable. Pricing guesses have jumped between $10,000 and $20,000 for the high-end Apple Watch Edition, so while the Lux line's lower-end models could fall in line with Apple's own mid-to-upper tier models, the Omni edition offered by Brikk may in fact be the most expensive version of the Watch on the market when the device launches this Spring. Those interested in the Lux Watch line can visit Brikk's official website to place a pre-order, which requires a deposit and is expected to ship between 4-6 weeks following the official Apple Watch launch in April. Recent Mac and iOS Blog Stories • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable

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posted 29 days ago on mac rumors
Following Apple CEO Tim Cook's visit to Israel this week, the company's increasing interest in the country is said to relate to chip design, according to The Wall Street Journal. Apple recently opened new research and development offices in Israel north of Tel Aviv, with the facilities serving as the iPhone maker's second-largest R&D operations outside of the United States.“Apple’s Israeli acquisitions and its expanding local workforce show that the company is becoming more and more independent on the chip level, where it once had to rely on external suppliers,” said Shlomo Gradman, chairman of the Israeli Semiconductor Club. Apple may be looking to increase development of chips internally to the costs associated with relying on third-party suppliers, although it still relies heavily on vendors such as Samsung to produce chips for iPhones. Apple has acquired two Israel-based microprocessor chip design firms in Anobit Technologies and PrimeSense in recent years, and also hired several Texas Instrument engineers in Israel after the company announced some 250 job cuts at its Ra'anana offices. Apple vice president of hardware technologies Johny Srouji is an Israeli Arab that grew up in Haifa and earned both a bachelor's and master's degree in Computer Science from Technion, Israel’s Institute of Technology. Srouji joined Apple in 2008 and oversees custom silicon architecture and development covering several devices and technologies. Apple has over 700 other employees working directly for the company in Israel.“We’ve hired our first individual in Israel in 2011 and we now have over 700 people working in Israel directly for us,” said Apple CEO Tim Cook in the meeting with Israeli president Reuven Rivlin on Wednesday. “Israel and Apple have gotten much closer together over the last three years than ever before, and we see that as just the beginning,” he added.Apple has job listings in Israel for a number of chip-related positions in the fields of silicon and semiconductor design, testing and engineering. The company has also been hiring staff to work at its chip design center in Haifa over the past three years. Google, Facebook, IBM, HP and hundreds of other international companies have also setup R&D centers in Israel, often following acquisitions of local companies. Recent Mac and iOS Blog Stories • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable

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posted 30 days ago on mac rumors
Apple CEO Tim Cook will give the keynote address to graduates at George Washington University this May, the university announced today. Cook will speak on May 17 on the National Mall and was nominated for the honor by students earlier this year. The university also plans to give Cook an honorary doctorate of public service. "I am delighted that Tim Cook has accepted our invitation to give this year's commencement address on the National Mall," George Washington President Steven Knapp said. "I know our graduating students will be inspired and enlightened by his reflections on the lessons he has garnered from his distinguished career as a highly effective leader at the forefront of technological innovation." Cook's last commencement speech took place in 2010, at his alma mater Auburn University. At the time, Cook was Apple's Chief Operating Officer, and he took the opportunity to call working at Apple "the best decision I ever made." He gave a moving speech that emphasized the importance of intuition and how it led him to Apple. Previous commencement speakers at George Washington University have included actress Kerry Washington, former New York City Mayor Michael Bloomberg, First Lady Michelle Obama, former President George H.W. Bush and former First Lady Barbara Bush, and Hilary Clinton. It is not clear if a live stream of Cook's commencement address will be available, but George Washington University does typically share videos of its commencement events on Vimeo shortly after they take place. Recent Mac and iOS Blog Stories • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone

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posted 30 days ago on mac rumors
Just a few days before the release of the Hollywood romantic comedy film Focus, starring Will Smith and Margot Robbie, Apple has provided a behind-the-scenes look at how Final Cut Pro X was used to produce the movie. The feature page provides an in-depth profile of how Final Cut Pro X was used for editing, screen-ready effects and post-production. Focus directors John Requa and Glenn Ficarra opted to use Apple's professional video editing software because they found it provided a fast and straightforward workflow. The software gave the directors fine-tuned control over all aspects of the film and provided the flexibility to easily move between editing on a Mac Pro and working with a MacBook Pro on location.After researching several workflows, Requa and Ficarra decided to cut their major studio feature entirely in Final Cut Pro X. The results were even better than they’d expected. The movie came in on time and under budget, and it played and looked just as they’d envisioned it. “We got exactly the film we set out to make,” says Requa. “What I love about Final Cut Pro X is that it allowed me to be involved with, and in control of, every aspect of making our film.”Final Cut Pro X was highly criticized by some professional video editors when it was released in 2011, but the directors of Focus told USA Today that they value how the software is easier to use and resembles the look of iMovie. These comments come amid criticism that Apple is dumbing down certain areas of OS X, including the removal of Aperture in favor of the all-new Photos for Mac app."Many editors called the new FCPX 'iMovie Lite,' when it was released, and not ready for the big leagues, but Ficarra says he likes that FCPX is easier to use, and that it's look and feel is akin to iMovie. 'We have a whole generation of kids learning on iMovie,' he says. 'They'll be familiar with this tool when they get into the real world.'" The film crew used Mac Pro-equipped on-set mobile post systems from a cutting-edge Los Angeles-based post-production company and used metadata markers to identify the best shots taken each day. Final Cut Pro X enabled this metadata to be searchable and handled full-resolution ProRes 4444 files with ease.Ficarra believes that the metadata advantage gave them unprecedented control over their story line. “I was able to say, ‘I need Will’s side in this take,’” he says. “And because even his improvisations were specially tagged, we were able to filter and come out with it. The upshot was just infinite searchability. We could change direction so fast and do multiple iterations. Sometimes while we were editing we felt as if we were actually rewriting the movie.”The full-length feature page on Apple's website goes into further details about how Final Cut Pro X was used throughout all stages of the film's production. The in-depth page also outlines other Apple products and third-party hardware used to make the film a reality, including the Mac Pro, iMac, MacBook Pro, iPad, iPhone, Logic Pro X, Motion 5, Xsan, Apogee Quartet, Quantel Pablo Rio system and more. Final Cut Pro X is $299.99 on the Mac App Store [Direct Link]. Recent Mac and iOS Blog Stories • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March

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posted 30 days ago on mac rumors
Apple added several new companies to its Apple Maps Acknowledgements page over the course of the past month, possibly hinting at future plans for improvements to its mapping app. The Acknowledgements page lists all of the sources that provide information to Apple for the Maps app. New listings include GasBuddy/OpenStore and GreatSchools, two additions that AppleMapsMarketing speculates could lead to Maps upgrades like gas prices on gas station locations and school data for school locations. GasBuddy.com is a site that is designed to highlight local gas prices, helping users find the cheapest gas in any given area. GreatSchools.org is a community-based site that aggregates information about schools, including students enrolled, available programs, ratings, and academic test scores. Apple has also added Yext to the page, a site that allows businesses to update their locations for multiple online sites at one time, but the company's partnership with Yext was previously known. The National Land Survey of Finland Topographic Database is also new, likely adding new maps data for the country. Though Apple's acknowledgements page lists GasBuddy and GreatSchools, the above-mentioned data is not yet showing up in the Maps app, and it is unknown exactly when and if Apple will add gas price and school information to Maps. It's entirely possible that the company's partnerships with GasBuddy and GreatSchools have been established to bolster existing data on the locations of gas stations and schools. Since Maps' rocky debut in 2012, Apple has made continued efforts to improve the app by hiring mapping experts around the world, fixing user-reported errors, and boosting points of interest through its data partners. Most recently, Apple added 10 new data sources to Maps, sometime around November of 2014. Apple is rumored to be working on some major Maps improvements like transit directions and indoor mapping information, but the launch of these features seems to have been pushed back due to internal organizational issues. It is not known when Maps might see its next major update, but because there seems to be no sign of Maps upgrades in iOS 8.2 and iOS 8.3, it's possible Apple is saving the feature for iOS 9. Recent Mac and iOS Blog Stories • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March

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posted 30 days ago on mac rumors
Apple appears to be gearing up for a big marketing push for the Apple Watch ahead of its April launch, featuring the device on several magazine covers. The Apple Watch made its U.S. magazine cover debut earlier this month in the March issue of Self, and it's also being featured in a multi-page spread in the March issue of Vogue. The Apple Watch is shown on multiple pages of the magazine, depicting different watch casings and band designs in clean ads that feature nothing but the Apple Watch itself. The images are actual size, giving readers an idea of how big the watch is in real life. There's a heavy focus on Apple Watch bands, several of which are depicted in close up images that show off details on their construction. The Milanese Loop is featured on one page, while the navy-colored Leather Loop is shown on another page. The Apple Watch sport with a green band is also shown, as is the fitness interface for one of the Apple Watch's built-in fitness apps. Yet another page features the rose gold Apple Watch Edition with a Rose Gray Modern Buckle band. It's likely that several other publications beyond Self and Vogue will be featuring the Apple Watch in the coming weeks as the device's April launch date approaches. Apple has targeted fashion and fitness markets thus far, and is expected to market the Apple Watch to a wide range of potential customers. Up until this month, Apple's Apple Watch marketing has been somewhat reserved, limited to an appearance at Parisian fashion boutique Colette in September and the Vogue China cover in October, but the company appears prepared to begin more serious marketing efforts. As we reported last month, Apple asked some developers creating content for the Apple Watch to have their apps completed by mid-February, possibly to have apps ready to go for marketing purposes or an upcoming event. Apple also invited select developers to its Cupertino headquarters to put the finishing touches on Apple Watch apps and it may be gearing up for a series of Apple Watch popup stores in various locations around the world. Recent Mac and iOS Blog Stories • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March

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posted about 1 month ago on mac rumors
While on a trip in Germany to visit with German Chancellor Angela Merkel and meet with a few German-based Apple staff members, Apple CEO Tim Cook told Apple Store employees in Berlin that he wears his Apple Watch constantly, "even in the shower", according to iGen.fr [Google Translate]. The new piece of information from the Apple CEO could mean the company's been working on adding more water resistant features to the upcoming wearable, since at its early-September reveal event the company warned off wearing the device in the shower. Cook went on to say that he charges his Apple Watch every night, which seems to fall in line with what he's said previously on the topic. But, as Apple Insider points out, some of his comments regarding the new information on the Apple Watch could have been lost in translation. He also told a few of the Apple Store workers, specifically in fielding a question asked by a visually impaired employee, that apps and accessibility features focused on aiding the disabled would be coming to the watch over time. Cook even commented on a few recent bits of bad press the company has faced in regards to the working conditions at its Chinese facilities. He said that Chinese workers want to work hard and their employers want them to always work more. Apple is trying to ensure that there is no abuse, and the number hours worked per week decreases with time. He said that wages in China are increasing much faster than anywhere in the world. While recalling that the cost of living is much lower there, compared for example to Germany or the United States. Concerning the overseas launch of Apple Pay, which has been gaining steam in rumors lately, Cook stated that a European launch for the contactless payment service will come "before the end of the year." Cook's trip continues this week (via The Marker) [Google Translate], with the CEO moving on to Israel to visit the newly-built Apple offices in Herzliya and a planned meeting with former President Shimon Peres. Recent Mac and iOS Blog Stories • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March

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posted about 1 month ago on mac rumors
A federal jury in Tyler, Texas has ordered Apple to pay $532.9 million to patent licensing firm Smartflash LLC for using its patents without permission, reports Bloomberg. The court found certain iTunes apps to be infringing upon the Texas-based company's patents related to digital rights management, data storage and managing access through payment systems. Apple argues that Smartflash is exploiting the patent system and plans to appeal the decision.“Smartflash makes no products, has no employees, creates no jobs, has no U.S. presence, and is exploiting our patent system to seek royalties for technology Apple invented,” said Kristin Huguet, an Apple spokeswoman. “We refused to pay off this company for the ideas our employees spent years innovating and unfortunately we have been left with no choice but to take this fight up through the court system.”Smartflash was originally seeking $852 million in damages from Apple for infringing three patents, claiming that it was entitled to a percentage of sales of Apple products used to access iTunes, such as iPhones, iPads and Macs. Apple believed that $4.5 million was fair at most, arguing that it was not infringing upon the inventions and that the patents were invalid. Developers Game Circus and KingsIsle Entertainment Inc. were also defendants in the case but were later dismissed from the lawsuit.“Apple doesn’t respect Smartflash’s inventions,” the company’s lawyer, John Ward of Ward & Smith in Longview, Texas, told the jury. “Not a single witness could be bothered with reviewing the patent.”Smartflash has also sued Samsung Electronics in a separate lawsuit that is scheduled to begin following the end of this Apple trial. The patent licensing firm also recently filed against Google, which has attempted to move its lawsuit to California, and Amazon in December. This case is Smartflash LLC v. Apple Inc., 13-447, in the U.S. District Court for the District of Texas. Recent Mac and iOS Blog Stories • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp

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posted about 1 month ago on mac rumors
During its investor call today, Chase announced (via AppleInsider) that over 1 million customers have provisioned their credit and / or debit cards for use with Apple Pay. Additionally, the company provided a look at the demographics of its Apple Pay users. Eileen Sierra, CEO of Chase Card Services, said that its customers who use Apple Pay tend to be young and have higher incomes, with 69 percent of their Chase card Apple Pay transactions credit based. Sierra also revealed that the financial company has seen "good growth" in the number of its customers provisioning their cards on Apple Pay. Those customers have been using their Chase cards through Apple Pay at the top five merchants 58 percent of the time, with all remaining merchants making up the remaining 42 percent. While Apple hasn't provided adoption details on Apple Pay, CEO Tim Cook did announce in January that Apple Pay accounted for two of every three contactless dollars spent on American Express, Visa and MasterCard. Bank of America announced in January that nearly 800,000 of its customers were using Apple Pay, and point-of-sale suppliers have seen a massive increase in interest following Apple Pay's launch last October. Although Apple Pay is having early success in the United States, it has yet to expand past its borders. Reports indicate Apple is in talks with Canadian partners to launch Apple Pay in that country as soon as March, while Visa today announced it would launch tokenization in Europe in mid-April, paving the way for Apple Pay to expand into the continent. Recent Mac and iOS Blog Stories • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad

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posted about 1 month ago on mac rumors
The latest numbers from research firm IDC reveal that the smartphone market continues to be a largely two-horse race between iOS and Android, which accounted for 19.7% and 76.6% market share in the fourth quarter respectively. The mobile operating systems combined to dominate Windows Phone, BlackBerry and all other platforms with 96.3% market share during the three-month period ending December. iOS increased 2.2 percentage points to 19.7% during the fourth quarter over its 15.1% market share in the year-ago quarter, while Android experienced a marginal year-over-year decline as its market share slipped from 78.2% to 76.6%. Apple shipped a record-breaking 192.7 million iPhones during 2014 on the strength of the iPhone 6 and iPhone 6 Plus, while overall Android device shipments on the year surpassed the 1 billion mark. Android and iOS continue to dominate the smartphone operating system race, resulting in a smaller battle between Windows Phone, BlackBerry, Firefox OS and less popular platforms for third place. Windows Phone and BlackBerry were the closest runner-ups to iOS and Android, claiming 2.8% and 0.4% market share in the fourth quarter respectively to close out 2014. All other platforms held 0.6% market share on the year. Recent Mac and iOS Blog Stories • ExoLens Review: Hands-On With a Professional Photography System for iPhone 6 • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose

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posted about 1 month ago on mac rumors
Pebble today revealed the Pebble Time, a new smartwatch in its line of smart wearable devices that includes the company's first color-based display and introduces a thinner, more ergonomic design than its predecessor. Launched on Kickstarter earlier this morning, Pebble promises that power consumption of the new device is greatly lowered thanks to the e-paper display, giving the Pebble Time a battery life of up to 7 days. The company also introduced a new voice-control feature to send voice replies or take notes using a select few compatible apps. The feature is a bit more full-fledged on Android, and on iOS currently will only work with Gmail notifications. The Pebble Time also features a new curved design to ergonomically conform to any wrist, and is about 20 percent slimmer than the original Pebble. The company says the lens is made of scratch-resistant Gorilla Glass with a stainless steel bezel, enabling a water-resistant device that Pebble still warns from being fully submerged. Pebble Time comes with a soft silicone band in the color options of black, white, or red, but the company says any 22mm watch band will fit the new device. The watch also lives up to its name thanks to the chronological curating of multiple apps into one new feature called "Timeline." With past, present, and future buttons residing on the right side of the device, users can easily scroll through completed tasks and events, see what they need to be doing now, and check reminders for the future. This is the new app menu, featuring new app faces with glanceable content. With timeline we've also created a system that dynamically loads and caches apps as needed, letting you access as many apps as you need. As with all Pebble software, we’ve built an open platform. You can allow apps and developers to add ‘pins’ to your timeline, so you can keep track of things like upcoming events, sports, weather, traffic, travel plans, pizza specials and more. Pebble has been undeterred by the announcement and imminent launch of the Apple Watch, poking fun at Apple's overly enthusiastic unveiling of the device and pointing out their superior battery life and entry-level pricing in the process. Most recently the company claimed its new 2015 products would focus less on apps and more on something customers have never seen. Those interested can visit the Pebble Time's Kickstarter page to claim their own rewards. The lowest pledge for the device begins at $159 for one watch, and ramps up from there. The Pebble Time's $500,000 goal, which launched at 7:00 AM PT, reached its goal in just under twenty minutes of the Kickstarter going live. As with most projects on the site, there are 31 days left to join in on the campaign. Recent Mac and iOS Blog Stories • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More

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posted about 1 month ago on mac rumors
Tim Cook tweeted this morning to honor what would be the 60th birthday of late Apple co-founder Steve Jobs, who passed away in October 2011 following a lengthy battle with a rare form of pancreatic cancer. Cook shared a quote from Jobs' heartfelt commencement address at Stanford University in 2005, in which he said "the only way to do great work is to love what you do." Jobs co-founded Apple alongside Steve Wozniak and Ronald Wayne in 1976, with the roots of the company based in the garage of his childhood home in Los Altos, California. After turning the Macintosh into a commercial success in the decade following, Jobs was essentially ousted from Apple in 1985 following a power struggle and went on to found NeXT Computer the same year. Apple went on to acquire NeXT in 1997, bringing Jobs back as CEO, at which point he led the company to become one of the most valuable in the world on the strength of products such as the iPod, iPhone and iPad. Apple has continued to be successful under the leadership of CEO Tim Cook, reporting the most profitable quarter in the history of any company to close out 2014. The Apple Watch, set to launch in April, will mark the first major new product since the passing of Jobs. Remembering Steve, who would have turned 60 today. "The only way to do great work is to love what you do." pic.twitter.com/0YD0gZ7jvm— Tim Cook (@tim_cook) February 24, 2015 Today also marks the 15th anniversary of MacRumors, launched in February 2000 by Arnold Kim. MacRumors was a relatively early entrant in the Apple online community, arriving before the introduction of the iPod, iPhone, iPad, OS X and several other products and services used by millions of users today. As always, we express our gratitude to the several readers, contributors, sponsors and all those that allow us to continue sharing the latest Apple news and rumors. Happy birthday, Steve. Recent Mac and iOS Blog Stories • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More

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posted about 1 month ago on mac rumors
Samsung Electronics has inked a deal with both Apple and LG to supply advanced DRAM memory chips in next-generation iPhones and the LG G4 respectively, according to sources "familiar with the deal" for The Korea Times. The deal, rumored to be worth billions of dollars, would see Samsung produce at least half of the memory chips that Apple would need for its next-generation iPhone lineup. The report claims that Apple could ask Samsung to ramp up manufacturing of the chips if needed, with the alleged contract lasting at least a year."Under the agreement, Samsung will start providing LG Electronics with 100 percent mobile DRAM chips it needs for LG G4 smartphone, which will be unveiled in April. Also, Samsung will handle at least half of the amount that Apple needs for its new iPhone ― tentatively named iPhone 6S," an industry official who is familiar with the deal told The Korea Times.The agreement was reached just a few months after Samsung began mass production of new 20-nanometer 8-Gigabit LPDDR4 memory chips, which are said to offer more than double the density and performance compared to its 4-Gigabit LPDDR3 predecessor. The sources say that on the LG side of things, Samsung will be providing 100 percent of the chips for the company's flagship G4 smartphone, set to be unveiled in the Spring. Though Apple and Samsung have partnered in the past for manufacturing purposes, the two companies have been fierce rivals for several years. This two companies have dropped litigation against each other outside of the United States in recent months, however, and this agreement further suggests that the tech giants have an improved working relationship as of late. While not expected to launch until September, news and rumors about the so-called "iPhone 6s" have begun circulating recently, with Samsung reportedly responsible for the majority of A9 chip production based on its 14nm process. Conflicting reports suggest that TSMC may supply Apple with the remaining chip orders. Recent Mac and iOS Blog Stories • Visa to Launch Tokenization in Europe in Mid-April for Mobile Payments • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More

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posted about 1 month ago on mac rumors
Apple appears to have acquired popular music plug-in and effect maker Camel Audio, based on information found on corporate registry site Companies House [PDF]. Camel Audio's address has been updated to 100 New Bridge Street, which is Apple's London address, and the company's sole director is now listed as Apple lawyer Heather Joy Morrison, suggesting the company is in the possession of Apple. Camel Audio is known for its range of plug-ins, synthesizers, effects, sound libraries, which were available via the company's Alchemy software. Previously available for $249, Alchemy included more than 1000 sounds, 5.5GB worth of samples, a powerful additive resynthesis engine, spectral resynthesis, a virtual analog synthesizer, and more. Its powerful engine was highly useful to those who liked to create and manipulate audio for unique sounds. Camel Audio first shut its doors on January 8, 2015, removing all access to its software from its website. At the time, the company did not divulge why it had suddenly ceased selling its content, but Camel Audio fans speculated about a potential takeover.We would like to thank you for the support we've received over the years in our efforts to create instruments and effects plug-ins and sound libraries. Camel Audio's plug-ins, Alchemy Mobile IAPs and sound libraries are no longer available for purchase. We will continue to provide downloads of your previous purchases and email support until July 7, 2015. We recommend you download all of your purchases and back them up so that you can continue to use them (Instructions: How to Download and Backup Your Products).It is not known what Apple plans to do with Camel Audio, but it's possible the company's technology could be incorporated into a future version of Logic Pro X, Apple's software designed for professional musicians. (Thanks, Sepp!) Recent Mac and iOS Blog Stories • Apple Now Selling Updated World Travel Adapter Kit With Lower Price, No 30-Pin Cable • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More • Japan Display Looks to Partner With Apple on New $1.7 Billion iPhone Display Plant

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posted about 1 month ago on mac rumors
Following rumors of an acquisition, Google today announced that it has purchased some technology and intellectual property from NFC-based mobile payment service Softcard, formerly known as Isis Mobile Wallet. The purchase will allow Google to improve upon its existing mobile wallet technology to better compete with Apple Pay. Owned jointly by AT&T, Verizon, and T-Mobile, Softcard was established in 2010 in an effort to allow the three carriers to enter the mobile payment market. As an NFC-based payment option that works primarily with Android-based phones, Softcard has been a major Google Wallet competitor, arguably stunting NFC mobile payment growth for both companies. Google Wallet nearly floundered following its 2011 debut after Verizon, AT&T, and T-Mobile refused to support the app in favor of Softcard (then known as Isis). Google later found a way to circumvent the Google Wallet lockout, but its growth has suffered amid competition from Softcard and other payment technologies. Today's purchase consolidates the number of payment options for Android devices and it lets Google establish a deal with the three carriers to build Google Wallet into future Android phones for the first time.So today, we're excited to announce that we're working with AT&T Mobility, T-Mobile USA and Verizon Wireless, as well as their mobile payments company Softcard, to help more Android users get the benefits of tap and pay. Under this relationship, the Google Wallet app, including the tap and pay functionality, will come pre-installed on Android phones (running KitKat or higher) sold by these carriers in the US later this year. We're also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better.The early success of Apple Pay has sparked a lot of interest in mobile payments in recent months. Along with Google's acquisition of Softcard, Samsung has recently purchased LoopPay in an effort to develop its own payments solution. It is not clear if Google's purchase of Softcard technology means Softcard will be shutting its own payments service down entirely. According to Softcard, its existing customers can continue to use the Softcard service for the time being, and more information is forthcoming from the company. Recent Mac and iOS Blog Stories • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More • Japan Display Looks to Partner With Apple on New $1.7 Billion iPhone Display Plant • IFTTT Launches Trio of New Apps Alongside a Rebrand of Original iOS App

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posted about 1 month ago on mac rumors
Today's second OS X 10.10.3 beta builds on the emoji groundwork laid with the first OS X 10.10.3 beta, introducing all new emoji and emoji skin tone modifiers. When selecting an emoji with a skin tone, such as one of the many people emoji, it's now possible to select a specific skin tone from one of five options. There are also several new people emoji that introduce greater diversity. Family emoji now include multiple same sex couples, both with children and without, all with variable skin tone options. Along with a range of diversified people emoji, today's update brings 32 new country flags, including flags for Canada, Australia, and India. Along with new emoji, OS X 10.10.3 brings a renamed Character palette that focuses more heavily on emoji. Accessible through the "Edit" menu in most Mac apps, the palette was previously named "Special Characters," but is labeled "Emoji & Symbols" in OS X 10.10.3. The emoji picker has also been redesigned, featuring a layout with a single larger vertical-scrolling page. The same diversified emoji options will also likely be coming to iOS. The first iOS 8.3 beta included a redesigned emoji picker, but it did not introduce placeholders for new emoji or skin tone modifiers. Recent Mac and iOS Blog Stories • New 'iPhone 6c' Concept Teases Future of Apple's Budget Smartphone • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More • Japan Display Looks to Partner With Apple on New $1.7 Billion iPhone Display Plant • IFTTT Launches Trio of New Apps Alongside a Rebrand of Original iOS App

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posted about 1 month ago on mac rumors
Apple today seeded the second beta of iOS 8.3 to developers, two weeks after seeding the first iOS 8.3 beta. The initial iOS 8.3 beta came as a surprise because iOS 8.2 with the WatchKit SDK also remains in testing. The beta is available as an over-the-air update to those who installed the first iOS 8.3 beta and it can be downloaded from the iOS Developer Center. It includes Xcode 6.3 and a new version of Apple's programming language, Swift. While iOS 8.2 appears to bring only minor bug fixes to the operating system along with the WatchKit SDK and support for the Apple Watch, the first beta of iOS 8.3 introduced several new features including support for wireless CarPlay connectivity, a new emoji picker, support for Google 2-step verification, and Apple Pay support for the China UnionPay network. It also removes the "beta" label from iCloud Photo Library. iOS 8.3 will be released following iOS 8.2, which is expected in March, so it may be a few months yet before we see a public iOS 8.3 launch. Recent Mac and iOS Blog Stories • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More • Japan Display Looks to Partner With Apple on New $1.7 Billion iPhone Display Plant • IFTTT Launches Trio of New Apps Alongside a Rebrand of Original iOS App • 'Alto's Adventure' Now Available on App Store for iPhone and iPad

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posted about 1 month ago on mac rumors
Apple today seeded the second beta of OS X 10.10.3 Yosemite to developers, two weeks after releasing the first OS X 10.10.3 beta and three weeks after releasing OS X 10.10.2 to the public. The new beta, build 14D87h, is available for registered developers through the Software Update mechanism in the Mac App Store and through the Mac Dev Center. OS X 10.10.3 brings several new features to Yosemite, including the new Photos for OS X app. Photos is designed to serve as a replacement for both iPhoto and Aperture, and is on track to see an early 2015 launch. Early reviews have suggested that while Photos is a suitable replacement for iPhoto, with more advanced tools and performance optimizations, it may leave professional users disappointed, at least in its initial incarnation. The first beta of OS X 10.10.3 also brought a new emoji picker that consolidates emoji into a single page with clear labels, and support for Google 2-step verification when setting up accounts in System Preferences. Recent Mac and iOS Blog Stories • Apple Dropping AOL Sign-In for iTunes and App Store in March • Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp • Google Launches 'YouTube Kids' for iPhone and iPad • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More • Japan Display Looks to Partner With Apple on New $1.7 Billion iPhone Display Plant • IFTTT Launches Trio of New Apps Alongside a Rebrand of Original iOS App • 'Alto's Adventure' Now Available on App Store for iPhone and iPad

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posted about 1 month ago on mac rumors
Apple is hiring away Samsung employees working on next-generation technology, including signal- and visual-processing management, according to The Korea Times. The report, citing unnamed officials at the South Korean tech giant, also claims that Apple has expanded its recruitment efforts to focus on Samsung personnel with expertise in battery technology amid rumors that it is working on an electric vehicle project."Some of our personnel have been hired by Apple. They now work at Apple's headquarters in San Jose, Calif.," said one official, adding that Apple offers highly-competitive benefits and large annual paychecks. "Those former Samsung workers are given greater independence to proceed with their tasks. Apple prefers to use Samsung's chip experts because they are very diligent, mission-oriented and are prepared to acquire new knowledge," said another official.Apple has reportedly assembled an automotive team with hundreds of employees working at a "top-secret research lab" near its Cupertino, California headquarters. Apple appears to be recruiting battery experts from multiple companies to join the team, as the company also faces a lawsuit for poaching key battery engineers from A123 Systems. That lawsuit also listed Samsung as one of the companies that Apple has been poaching battery engineers from. Apple's appetite for hiring former Samsung personnel has expanded to the battery arena as the Cupertino-based company is reportedly developing electric vehicles, which means Apple needs battery experts. […] "As the electric vehicle business is a new one, Apple needs patents and experts in battery technology. Top human resources firms have been approaching Samsung's battery experts, individually, and I think such human exchange moves are a win-win for both," said the official.Earlier this month, multiple reports from credible sources claimed that Apple is working on an electric and possibly autonomous vehicle that could enter production in 2020. Some other reports, however, downplay the rumors by claiming that Apple is working on expanding its dashboard presence through CarPlay. Any electric car project at Apple is likely in the early stages of research and development at this time. Recent Mac and iOS Blog Stories • Mac Pro Buyer's Guide: Which Model to Choose • Buyer's Guide: Deals on iMac, iPad Air 2, iPad Mini 3, Apple Accessories, and More • Japan Display Looks to Partner With Apple on New $1.7 Billion iPhone Display Plant • IFTTT Launches Trio of New Apps Alongside a Rebrand of Original iOS App • 'Alto's Adventure' Now Available on App Store for iPhone and iPad • Photoshop Celebrates 25th Anniversary With 'Top 25 Under 25' Artist Showcase • Google Updates 'Inbox' App With iPad Support • StackSocial Offers 'Ultra-Premium' Bundle of 8 Mac Apps for $39.99

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