posted 23 days ago on mac rumors
Apple began its efforts to decorate the Yerba Buena Center for the Arts in San Francisco yesterday, putting up the scaffolding that would allow workers to hang colorful banners and logos, and as of today, the first decorations have gone up. Starting this morning, workers were spotted in the basket of a bright orange cherry picker, placing a banner across the glass of the Yerba Buena Center for the Arts where Apple will hold a special "Spring Forward" media event on March 9. The initial banner panels, which include Apple's iconic Apple logo, use the same general colors that were seen on the event invite, in shades of green ranging from pistachio to honeydew merging into shades of blue. Workers have only just begun decorating the event center and it's likely the building's entire side will feature the same graduated lotus flower Apple design that was seen on the invitation, so colors should expand from green to blue to purple over the next few days as the company finishes preparations for Monday's event. Apple's "Spring Forward" affair is said to be focused on the Apple Watch, and the company is expected to unveil additional details about the device, including information on battery life, pricing, and a launch date. Apple may also be planning to use the event to unveil the 12-inch Retina MacBook Air and/or refreshed 11 and 13-inch MacBook Airs. The event will kick off on Monday, March 9 at 10:00 a.m. Pacific Daylight Time. Apple plans to provide live coverage of the event on its website and through a channel on the Apple TV, and MacRumors will also be covering the event with both a live blog here on MacRumors.com and through our MacRumorsLive Twitter account. Recent Mac and iOS Blog Stories • Apple Still Tweaking iTunes Music Store Algorithms, Restored Editorial Focus Pleases Indies • Apple Watch Magazine Tour Continues in Chinese Fashion Magazine 'YOHO' • Apple Watch Wins Renowned iF Design Award Before Release • New Site Offers Interactive Look at Upcoming Apple Watch Apps • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay

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posted 24 days ago on mac rumors
HBO is in talks with Apple over a partnership that would see its upcoming standalone web-only subscription television package available on the Apple TV, reports Michael Learmonth, writing for International Business Times. CNBC has also confirmed that Apple and HBO are in talks in the video tweet posted below. BREAKING: Sources tell @JBoorstin that Apple & HBO are in talks for Apple TV to be a launch partner for 'HBO Now'. https://t.co/hQd9AzA3Xr— CNBC Now (@CNBCnow) March 4, 2015 Apple could potentially be one of HBO's launch partners for its web-only service, which may be called "HBO Now." News of HBO's web-based subscription service first surfaced in October of 2014, after HBO CEO Richard Plepler shared the company's plans at an investor presentation. The service, aimed at cable cutters, will allow users to access HBO content without a cable subscription for a set monthly fee. With the launch of a cable-free subscription service, HBO will become the first major premium content provider to cease limiting its television and movie offerings to cable subscribers. According to Learmonth, HBO's web-only subscription will launch in April alongside the premiere of the fifth season of Game of Thrones, which takes place on April 12. The service is said to cost $15 per month, which is roughly how much it costs to subscribe to HBO through a cable company. A partnership with Apple would allow the service to be watched on the Apple TV, much like the existing version of HBO's service, HBO Go. HBO Go is available to all existing HBO subscribers on a variety of devices like the iPad and Apple TV, but it requires an HBO subscription through a cable or satellite provider. Cable companies like Time Warner and Comcast have long been reluctant to offer piecemeal pricing and companies like HBO have previously avoided moving away from traditional cable models in order to preserve the status quo and avoid upsetting existing revenue streams. The introduction of HBO's service will be a major victory for cord cutters, and it could encourage other content providers to introduce similar offerings. Content providers' reluctance to shift away from traditional models has been one of the major factors that's prevented Apple from establishing deals for its own service in the past. Recent Mac and iOS Blog Stories • Apple Still Tweaking iTunes Music Store Algorithms, Restored Editorial Focus Pleases Indies • Apple Watch Magazine Tour Continues in Chinese Fashion Magazine 'YOHO' • Apple Watch Wins Renowned iF Design Award Before Release • New Site Offers Interactive Look at Upcoming Apple Watch Apps • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay

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posted 24 days ago on mac rumors
Apple's MacBook Air hasn't been updated since last April, which means the company's line of ultraportable notebooks is due for a refresh. New screenshots from the forums of Chinese site Feng.com suggest an update is imminent, depicting the specifications of a MacBook Air with one of Intel's Broadwell processors. According to the user who posted the screenshots, they're from a 2015 MacBook Air that was produced by Foxconn. The screenshots show the system information for a low-end 13-inch MacBook Air (MacBookAir7,2) with an Intel Core 1.6GHz i5-5250U processor and Intel HD Graphics 6000, which is what we would expect to see. The machine ships with 4GB of RAM and continues to use a display with a resolution of 1440 x 900. The battery appears to be very similar to the battery in the existing 13-inch MacBook Air. The notebook is running a custom version of OS X Yosemite 10.10.2 with a build number of 14C2043, another marker we would expect to find in a new machine. The serial number provided is not registered with Apple and comes up as invalid, but that may be due to its unreleased status. There is no information within the screenshots that indicates the information has been faked, but there's also no concrete detail that earmarks them as real, either, aside from the fact that they closely align with what we would expect to see in the next MacBook Air refresh. A chart suggests that the 13-inch MacBook will come in three iterations. The first two will use the 1.6GHz Core-i5 processor and will ship with either 128 or 256GB of storage. The higher-end model will use the Intel Core i7-5650U 2.2GHz chip and will ship with 8GB of RAM and 512GB of flash storage. There will be a variety of upgrade options as well. There is no information available on the 11-inch MacBook Air, but it will use the same Broadwell chips and will offer many of the same upgrade options. As for when the MacBook Air refresh will come, that's unknown. It appears the machines are ready to go, so it's very possible that Apple will announce the refresh during its upcoming March 9 event. Rumors initially suggested the MacBook Air might be quietly updated on February 24, but that date came and went, leaving a potential refresh date up in the air. Apple's March 9 event is said to be focused on the Apple Watch, but it's possible the company will use the time to unveil other products as well. Rumors have suggested the 12-inch Retina MacBook Air may also make an appearance at the event, and there's a possibility Apple could unveil all three machines at the same time. As with the MacBook Pro, it's likely the 12-inch Retina MacBook Air will initially be sold alongside existing MacBook Air machines due to differences in price. Over time, the Retina MacBook Air may replace the existing MacBook Air, just as the Retina MacBook Pro replaced the standard MacBook Pro. Recent Mac and iOS Blog Stories • Apple Still Tweaking iTunes Music Store Algorithms, Restored Editorial Focus Pleases Indies • Apple Watch Magazine Tour Continues in Chinese Fashion Magazine 'YOHO' • Apple Watch Wins Renowned iF Design Award Before Release • New Site Offers Interactive Look at Upcoming Apple Watch Apps • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay

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posted 24 days ago on mac rumors
The next-generation iPhone is expected to ship with 2GB of RAM and could also have a pre-installed Apple SIM, according to sources for AppleInsider. The so-called "iPhone 6s," and presumably the "iPhone 6s Plus," would be adopting both features from the iPad Air 2, which also has 2GB of RAM and a pre-installed Apple SIM. Both the iPhone 6 and iPhone 6 Plus, and all previous models dating back to the iPhone 5, have 1GB of RAM and must be used with a SIM card obtained from an individual carrier. Apple SIM, introduced alongside the iPad Air 2, allows you to choose between a variety of carriers without locking into long-term plans. Participating U.S. carriers include AT&T, Sprint and T-Mobile."The same source also told AppleInsider that Apple is strongly considering shipping its next-generation handset with the Apple SIM pre-installed. That piece, which also made its debut with the iPad Air 2, allows consumers to sign up for mobile data plans from any participating carrier directly from the Settings app without long-term contracts and to switch providers at any time."While the report claims that Apple is strongly considering including a pre-installed Apple SIM on the next iPhone, the company's vice president of iPhone, iPod and iOS product marketing Greg Joswiak downplayed the idea last year because of the higher number of iPhone customers that purchase their smartphone directly from a carrier."It's about the customer experience," he said during an appearance here at Re/code's Code/Mobile conference. "We ultimately don't know who you are going to use as the carrier, [and] we want to make it as easy as possible." Joswiak said Apple has not discussed putting the Apple SIM into iPhones, but said that because of the way most customers buy an iPhone--through a carrier directly--the Apple SIM is not as well suited. "I don't think you're going to go to the Verizon store and say, 'Can you hook me up with AT&T?,'" he said.These rumors are rather predictable given that Apple typically improves the hardware specifications of iPhones and iPads each year, although the addition of a pre-installed Apple SIM on iPhone may still not materialize due to tough opposition from carriers. Verizon, for example, was notably absent as a participating carrier for Apple SIM when the iPad Air 2 was released last year. Apple is expected to announce its next-generation iPhones in September per usual. The "iPhone 6s" was also rumored to have 2GB of RAM and Force Touch in January based on sources within Apple's supply chain. Few other details about the upcoming iPhones are known, asides from a disputed claim that the devices will include a DSLR-like dual-lens camera system. Recent Mac and iOS Blog Stories • Apple Watch Magazine Tour Continues in Chinese Fashion Magazine 'YOHO' • Apple Watch Wins Renowned iF Design Award Before Release • New Site Offers Interactive Look at Upcoming Apple Watch Apps • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps

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posted 24 days ago on mac rumors
Branding website Brandchannel recently revealed the winners of the Brandcameo 2015 Product Placement Awards, which names the movies and brands with the most proliferation within Hollywood films over the past year. For the first time since 2011, Apple nabbed the 2014 Award for Overall Product Placement, appearing in 9 of the 35 films that topped the U.S. box office last year. Brandchannel mentions the most influential Apple moments in films last year, perhaps the most popular of which is an extended scene in Marvel's blockbuster Captain America: The Winter Soldier, in which two of its protagonists use a MacBook Pro inside an Apple Store to hack into secretive S.H.I.E.L.D. data. A quick tangential reference to an iPod Shuffle in The Lego Movie also helped Apple reign over previous winners like Budweiser (2013) and Mercedes-Benz (2012), and just barely beat out the likes of Coca-Cola and Sony for the award. Apple bested both Coca-Cola and Sony by a single appearance, for which Apple can thank "The Lego Movie." The Apple logo doesn't appear in the film but Lord Business does talk about his iPod Shuffle. Recent winners Budweiser (2013) and Mercedes-Benz (2012) showed up in a distant five and six times respectively. Other appearances include in "Ride Along," "The Other Woman," "Neighbors," "The Fault in Our Stars," "Think Like a Man Too," "Gone Girl" and "Ouija." The website mentions that while Apple's return to product placement dominance in 2014, appearing in just over 25 percent of the top box office films, is a step up from the last few years, the company's brand appearances still remain well below its peak performance years. The brand saw the most proliferation in its "golden age" of 2009, appearing in nearly 50 percent of all number 1 movies that year. It dropped to 42.5 percent in 2011 and to just 15 percent in 2013. The newly Apple-owned brand Beats, unfortunately, won the 2014 Award for Worst Product Placement. The company's popular Bluetooth speaker, the Beats Pill, popped up in a scene in the critically-panned Transformers: Age of Extinction, wherein Stanley Tucci creates a Pill using his mind and the fictional "Transformium" material that pushes much of the film's plot into motion. Recent Mac and iOS Blog Stories • Apple Watch Magazine Tour Continues in Chinese Fashion Magazine 'YOHO' • Apple Watch Wins Renowned iF Design Award Before Release • New Site Offers Interactive Look at Upcoming Apple Watch Apps • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps

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posted 24 days ago on mac rumors
Apple could be planning to introduce the much-rumored 12-inch Retina MacBook Air during its March 9 Apple Watch event, according to one site that claims to have sources within Apple. The Michael Report believes Apple will use the event to debut the ultrathin MacBook, which is rumored to have a Retina display and a redesigned chassis.Many are expecting Apple talk more about the Apple Watch. However, sources familiar with the matter within Apple have exclusively told The Michael Report that Apple plans to unveil the long-awaited Retina MacBook Air at the same event. The Michael Report has independently verified this information to be highly credible.While there have been no concrete rumors from major sites linking the Retina MacBook Air to Apple's March 9 event, previous rumors have indicated that Apple is planning for a spring release. Apple supplier Quanta is said to have begun mass production of the notebook in January, and KGI Securities analyst Ming-Chi Kuo predicted a March launch for the MacBook. Rendering of the 12-inch Retina MacBook Air created by Martin Hajek When taking these rumors into account, along with the fact that the MacBook Air is due for an update, the introduction of the Retina MacBook Air at Apple's March 9 event does seem like a possibility. It's also possible Apple will introduce new models of the existing 11 and 13-inch MacBook Air at the event -- the last update was in April and there was a rumor suggesting an update in February was imminent. Core M Broadwell chips believed to be appropriate for the 12-inch Retina MacBook have been available since November, and chips appropriate for the standard MacBook Air began shipping in January. Along with a Retina display, the 12-inch MacBook Air is rumored to come without a fan assembly for silent operation, made possible by the aforementioned Core M chips, and it may also include a revamped trackpad that does not incorporate a mechanical button. It is said to feature smaller bezels in a Retina MacBook Pro-style black, a keyboard that stretches right to the edges of the machine, and speakers that are located above the keyboard. The Michael Report has a mixed track record when it comes to rumors. The site accurately predicted some design elements of the iPad Air 2, but its predictions may have been based on dummy models that were circulating around the Internet at the time. The site also shared details on the iPhone 6 and 6 Plus ahead of their launch, inaccurately calling the iPhone 6 Plus the "iPhone 6L" and suggesting the iPhones would come with quad-core processors and sapphire displays. More details about what Apple plans to unveil at its Monday, March 9 event may come out through the week. Thus far, many sites have agreed that the focal point of the event will be the Apple Watch, with Apple unveiling new details about the device like its price and its official launch date. Recent Mac and iOS Blog Stories • New Site Offers Interactive Look at Upcoming Apple Watch Apps • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID

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posted 25 days ago on mac rumors
Swedish car manufacturer Koenigsegg is known for its high-priced luxury sports cars, often called hypercars. At the Geneva Motor Show today, Koenigsegg showed off its latest car -- an ~1,800 horsepower hybrid vehicle with built-in support for Apple's CarPlay service. Called the Regera, which translates to "to reign" in Swedish, the car can go from 0 to 250 miles per hour within 20 seconds, and it tops out at a speed of 255 miles per hour. It's equipped with a 5.0-litre twin-turbo V8 engine along with three electric motors. One motor replaces the standard transmission with the Koenigsegg Direct Drive system, and there's a motor dedicated to each rear wheel. Inside, the Regera is equipped with an infotainment system that includes a 9-inch infrared zForce Neonode touchscreen, which is said to offer superior touch performance and multi-touch gestures. The infotainment system is compatible with Apple's CarPlay, letting Regera buyers connect their iPhones to their cars to access all of CarPlay's features. The Koenigsegg Regera is priced at $1,890,000, and only 80 of the cars will be produced. The version being shown off at the Geneva Motor Show is the first in the series, and is said to be 95 percent complete. A long list of automobile manufacturers have signed up to partner with Apple and introduce CarPlay in upcoming vehicles, but thus far, Ferrari is the only brand that has produced a car that's available with CarPlay -- the $300,000 Ferrari FF. Audi, Volkswagen, and Hyundai have all promised that CarPlay-compatible cars will be available in 2015, and there are a number of aftermarket CarPlay solutions from Alpine and Pioneer that are currently available for purchase. Recent Mac and iOS Blog Stories • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349

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posted 25 days ago on mac rumors
Researchers have recently uncovered a major security flaw in software created by companies like Google and Apple, leaving many devices vulnerable to hacking attempts, reports The Washington Post. Called "FREAK" (Factoring Attack on RSA-EXPORT Keys), the vulnerability stems from a U.S. government policy that once prevented companies from exporting strong encryption, requiring them to instead create weak "export-grade" products to ship to customers outside of the United States. These restrictions were lifted more than a decade ago, but the weaker encryption has continued to be used by software companies as a result of the old policy and it has even been built into software in the U.S. The existence of lingering "export-grade" encryption was unnoticed until this year, when researchers found they could force browsers to use lower-grade 512-bit encryption and then crack it. Hackers could potentially employ the same tactic, cracking weak encryption and then stealing passwords and other information. Researchers also believe the vulnerability could be used to launch attacks on and infiltrate major websites. In testing, the export-grade encryption key was breached in seven hours using computers and more than a quarter of encrypted sites were found to be vulnerable."We thought of course people stopped using it," said Karthikeyan Bhargavan, a researcher at the French computer science lab INRIA whose team initially found the problem during testing of encryption systems. Nadia Heninger, a University of Pennsylvania cryptographer, said, "This is basically a zombie from the '90s... I don't think anybody really realized anybody was still supporting these export suites."As pointed out by The Washington Post, the FREAK vulnerability is an example of the problems that can arise when the government gets involved in device security. Government officials have recently expressed concern over the privacy features that Apple and Google have been building into their smartphones in response to outrage over secretive government surveillance programs like PRISM. FBI Director James Comey has made remarks suggesting Apple and Google should scale back encryption, as government access to electronic devices is necessary in some cases. He has said that it may matter a "great, great deal" that the government be able to infiltrate the device of a kidnapper, criminal, or terrorist. The researchers who discovered the flaw have notified government sites and major technology companies to fix the issue before it became widely publicized. FBI.gov and Whitehouse.gov have been fixed, and according to Apple spokeswoman Trudy Miller, Apple is preparing a security patch that will be "in place next week for both its computers and its mobile devices." Recent Mac and iOS Blog Stories • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349

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posted 25 days ago on mac rumors
Apple has decided to hire the majority of its day-to-day security staff in Silicon valley as full-time employees, a company spokeswoman confirmed to the San Jose Mercury News. Many of the security guards that Apple has hired in the past as contractors will become part of the company's expanded in-house security team and receive the same benefits as other employees, including full health insurance, retirement contributions and a leave of absence for new parents. Apple security guard in dispute with photographer at iPad event (via The Australian) Apple will continue using contractors as security guards for special events, such as the upcoming "Spring Forward" media event at the Yerba Buena Center for the Arts on March 9th. Apple is believed to have begun constructing an extension on the Yerba Buena Center over the weekend, possibly as an Apple Watch demo area, and security guards wearing "Apple Security" shirts were spotted monitoring the premises."We will be hiring a large number of full-time people to handle our day-to-day security needs," the spokeswoman told the San Jose Mercury News. "We hope that virtually all of these positions will be filled by employees from our current security vendor and we're working closely with them on this process." Apple has faced increasing pressure to provide individuals who cook, clean and monitor security for the company with the same benefits as other employees. Local union United Service Workers West staged a protest on Apple's headquarters in Cupertino, California in December over complaints that its security contractor Security Industry Specialists treated workers poorly and that many positions were part-time. Other service workers in Silicon Valley are also fighting for better wages and benefits. The Wall Street Journal reported that a group of 158 bus drivers working for Compass Transportation, which provides shuttle service for Apple, eBay, Genentech, Yahoo and Zynga, voted on Friday to be represented by local union Teamsters Local 853 in negotiations with Compass over fair working conditions. Recent Mac and iOS Blog Stories • AT&T Modio LTE Case for Wi-Fi iPad Mini Launches March 20 for $49.99 with Contract • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349

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posted 25 days ago on mac rumors
The latest numbers from research firm Gartner reveal that Apple surpassed Samsung in worldwide smartphone sales during the fourth quarter of 2014 to become the world's largest smartphone maker. Samsung lost the top spot to Apple for the first time since 2011. Apple narrowly edged Samsung as the two rivals had quarterly sales of 74.8 million and 73 million smartphones respectively. Apple's 20.4% market share was also marginally higher than Samsung's 19.9% share during the three-month period ending December."With Apple dominating the premium phone market and the Chinese vendors increasingly offering quality hardware at lower prices, it is through a solid ecosystem of apps, content and services unique to Samsung devices that Samsung can secure more loyalty and longer-term differentiation at the high end of the market," said Roberta Cozza, research director at Gartner.Strategy Analytics reported in January that Apple and Samsung were tied as the top smartphone makers during the fourth quarter, although its findings were based on overall shipments and not actual sales. Samsung smartphone sales figures always have a margin for error, however, as the South Korean tech giant does not officially disclose smartphone sales and leaves research firms to estimate. Samsung remained the top worldwide smartphone vendor in 2014 overall, with an estimated 307.6 million smartphone sales to capture 24.7% market share. Apple was runner-up with 191.4 million iPhones sold during the year, representing 15.4% market share. Lenovo, which acquired the smartphone making division of Motorola, finished third with 81.4 million smartphone sales in 2014 for 6.5% market share. Samsung recently announced its latest flagship smartphones, the Galaxy S6 and Galaxy S6 Edge, each compatible with a new mobile payments service called Samsung Pay. The smartphones will be released April 10 in several countries. In the United States, the handsets will be available on AT&T, Verizon, Sprint and T-Mobile and also on sale through Amazon, Best Buy, Costco, Target, Walmart and Sam's Club. Recent Mac and iOS Blog Stories • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack

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posted 25 days ago on mac rumors
Google is reportedly preparing to release an Android Wear app on the App Store for iPhone and iPad, according to French technology website 01net [Google Translate] (via iPhon.fr). The report claims Android Wear with extended iOS support could be announced at Google's I/O developer conference in late May, although Google may push the agenda depending on sales of the Apple Watch. Google may be interested in capitalizing on iPhone and iPad users that are not planning to purchase an Apple Watch when the wrist-worn device is released in April, the report adds. Last month, an unofficial video of an iPhone paired with Android Wear for notifications amassed over 300,000 views on YouTube. Android Wear smartwatches such as the LG G Watch, Moto 360 and Samsung Gear Live are currently limited to pairing with smartphones running Android 4.3 or later, such as the Samsung Galaxy S5, HTC One M8 and LG G3. Pairing an Android smartphone and smartwatch requires the official Android Wear app on the Google Play Store. While 01net is one of the largest technology publications in France, its exclusive report has not yet been corroborated by other sources and its veracity cannot be confirmed. But given that Google is generally more open about cross-platform compatibility, and has an existing portfolio of apps on the App Store, there is a possibility that Android Wear for iOS could one day be a reality. Recent Mac and iOS Blog Stories • Pebble Introduces 'Pebble Time Steel' Following Successful Kickstarter Campaign • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack

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posted 25 days ago on mac rumors
U.S. District Judge Lucy Koh in a San Jose, California courtroom on Monday raised no objections about a $415 million settlement that would end an ongoing anti-poaching class-action lawsuit involving Apple, Google and other large tech companies. Koh rejected a previous $324.5 million settlement last August after one of the plaintiffs in the case objected the deal was too low, according to Reuters. Tech workers filed the antitrust class-action lawsuit in 2011 against Apple, Google, Adobe and Intel, alleging that the four companies reached anti-poaching agreements that resulted in less job mobility and lower salaries. Apple and Google were accused of signing one of the earliest wage-fixing deals in 2005, although the anti-poaching agreements extended far beyond those companies. According to court documents, up to one million tech employees may have been affected by the agreements. Recent Mac and iOS Blog Stories • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories

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posted 25 days ago on mac rumors
Apple has launched a worldwide "Shot on iPhone 6" advertising campaign involving 77 photographers, 70 cities and 24 countries, with iPhone 6 photography to be featured in magazines, newspapers, billboards, transit posters and more. The large-scale marketing initiative has started rolling out in several countries across the world this week, including the United States, Canada, United Kingdom, Thailand, Malaysia, Tokyo and United Arab Emirates. "Shot on iPhone 6" photo on billboard in Los Angeles (via Twitter) A number of "Shot on iPhone 6" advertisements have begun surfacing on Twitter and Instagram over the past few days, with spots appearing on the back cover of The New Yorker magazine, horizontal posters in London's Euston Square subway station and in the Malaysian city of Bangsar, billboards in Los Angeles and Toronto, the side of a tall skyscraper in Dubai and more. "Shot on iPhone 6" photo on back cover of The New Yorker (via Twitter) The photography campaign began with Apple promoting a world gallery of photos taken with the iPhone 6 on its homepage over the weekend, including photo apps such as Instagram, Snapseed, VSCO Cam, Filterstorm Neue, Camera+ and Adobe Photoshop Express used for editing and filtering. The majority of photos shown provide scenic views of the outdoors, ranging from mountains and deserts to lakes and waterfalls. Recent Mac and iOS Blog Stories • iCloud Photo Library: What You Need to Know • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories

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posted 25 days ago on mac rumors
There's a new Steve Jobs book set to be published later this month, penned by Brent Schlender, a reporter who interviewed Jobs several times throughout his life and became close to him, and Rick Tetzeli, Executive Editor at Fast Company. Called Becoming Steve Jobs, the book aims to go beyond existing myths and stereotypes about Jobs, giving a look at a man who was only human, who "wrestled with his failings and learned to maximize his strength over time." The book explores the story of how Steve Jobs made the transformation from an arrogant young man exiled from Apple to the visionary leader that skyrocketed Apple to fame. Schlender and Tetzeli interviewed many of Steve Jobs' friends, family, and inner circle, to get access to never-before-told stories. Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, and Robert Iger all contributed to the book. It also draws on the experiences Schlender had with Jobs in interviews across many years.Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. .Daring Fireball's John Gruber received an advanced copy of Becoming Steve Jobs and called it "the book about Steve Jobs that the world deserves." According to Gruber, it's an accurate retelling of the life of Jobs, with a "significant amount of new reporting. Some stories, he writes, "are going to be sensational."The book is smart, accurate, informative, insightful, and at times, utterly heartbreaking. Schlender and Tetzeli paint a vivid picture of Jobs the man, and also clearly understand the industry in which he worked. They also got an astonishing amount of cooperation from the people who knew Jobs best: colleagues past and present from Apple and Pixar -- particularly Tim Cook -- and his widow, Laurene Powell Jobs.A hardcover copy of Becoming Steve Jobs can be pre-ordered on Amazon.com for $21.78. There's also a Kindle edition and an Audible version. Recent Mac and iOS Blog Stories • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology

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posted 26 days ago on mac rumors
Apple today made a pre-release version of OS X Yosemite 10.10.3 available to those who are signed up for the company's OS X public beta program, giving them early access to the new update and the new Photos for OS X app. The public beta carries a build number of 14D87p, a slightly later build number than the 14D87h from the second developer beta of the software, released last week. All registered public beta test members should be able to download OS X Yosemite through the Mac App Store. OS X 10.10.3 includes access to the new Photos app, which is designed to serve as a replacement for Aperture and iPhoto. Early reviews have suggested the new software improves upon iPhoto, but leaves out many power features Aperture users have become accustomed to. Along with the Photos app, OS X 10.10.3 also includes a redesigned single-page emoji picker that's organized into categories, and it introduces new diversified emoji and emoji skin tone modifiers. There are also new flag emoji for many countries, and some updates to existing emoji to better reflect Apple products -- the watch emoji is now an Apple Watch, the cell phone resembles an iPhone 6, and the computer is an iMac. Smaller additions in OS X 10.10.3 include support for Google 2-step verification when setting up accounts in System Preferences. Recent Mac and iOS Blog Stories • Google's New Take on Mobile Payments Puts Focus on Developers With Android Pay • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology

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posted 26 days ago on mac rumors
Following several weeks of rumors about Apple's car-related projects, a recent move by the company to expand trademark coverage of the "Apple" name and iconic Apple logo in Switzerland to include vehicles is gaining attention, as noticed by ApfelBlog.ch [Google Translate] (via Cult of Mac). While the expansion, which also occurred in Mexico on the same date last month, is unsurprisingly sparking discussion about Apple's efforts in the automotive industry, it is not exactly a new development. Various other Apple trademark applications over the years have included protection under International Class 12, which covers vehicles and their accessories. A European Union filing from October 2003 describes a similar vehicle-related corporate trademark, and others such as a United Kingdom filing from last year have been filed since that time. Each trademark filing goes through the same basic motions in mentioning various types of vehicles and vehicle-related devices to be covered.Vehicles; Apparatus for locomotion by land, air or water; electronic hardware components for motor vehicles, rail cars and locomotives, ships and aircraft; Anti-theft devices; Theft alarms for vehicles; Bicycles; Golf carts; Wheelchairs; Air pumps; Motorcycles; Aftermarket parts (after-market parts) and accessories for the aforesaid goods. One issue with interpreting trademark applications is the common strategy of trying to cover as broad a base as possible in order to maximize protection, and thus it is difficult to tell whether Apple's new vehicle-related applications are related to the rumored projects or something simpler such as CarPlay. Apple also currently holds "iPhone," "Mac," and "iPod" trademark protection under Class 12 in several countries. The Swiss and Mexican filings come on the heels of a recent deluge in Apple car-related news that began when a mysterious van leased to the company was seen on Bay Area streets. Further news on the company hiring employees from Tesla, Ford and GM, and reports stating the so-called "Project Titan" is aiming to launch in 2020 have led some to believe the vans are related to Apple's vehicle project, but they appear more likely to be an attempt to beef up Apple's Maps offerings with imagery similar to Google's Street View. Recent Mac and iOS Blog Stories • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week

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posted 26 days ago on mac rumors
Apple CEO Tim Cook reportedly said at the company's flagship Apple Store in Berlin that the Apple Watch launch in April will not be limited to the United States, according to retail employees in attendance that spoke with 9to5Mac. Cook specifically confirmed that the Apple Watch will launch in Germany during the month of April, and it is possible that the device launches in other countries as well. The report speculates that the Apple Watch may be released in the United States in early April, followed by Germany and other countries later in the month. The first wave of countries that Apple has often launched previous iPhones and iPads in typically includes the United States, Canada, United Kingdom, France, Germany, Australia, Hong Kong, Singapore and Japan. Cook did not confirm that the Apple Watch would launch in April in all of those countries. Apple is expected to provide more details about the Apple Watch at its highly-anticipated "Spring Forward" media event on March 9th at the Yerba Buena Center for the Arts in San Francisco. We will be providing live coverage of the event, which should provide more specific pricing and release date information about Apple's first wearable device. Recent Mac and iOS Blog Stories • IBM Expands MobileFirst for iOS Portfolio With Three New Apps • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week

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posted 26 days ago on mac rumors
Apple Watch continues to make its international debut in magazines worldwide with a new cover appearance and multi-page spread in Hong Kong fashion magazine East Touch this month. The latest March issue of the magazine features the Apple Watch and Apple Watch Sport being worn by several models in various lifestyle shots. In the past few months, the Apple Watch has made magazine debut in a range of other publications such as Vogue and Style as part of a marketing campaign leading up to the wrist-worn device's launch in April. Apple is expected to provide more details about the Apple Watch at its highly-anticipated "Spring Forward" media event on March 9th at the Yerba Buena Center for the Arts in San Francisco. Recent Mac and iOS Blog Stories • Next-Generation iPhones Said to Feature Force Touch, Lack Dual-Lens Camera System • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option

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posted 27 days ago on mac rumors
Apple has refreshed its homepage to showcase a gallery of photos taken with iPhone 6 across the world, unsurprisingly coinciding with today's announcements of the Samsung Galaxy S6 and HTC One M9 at Mobile World Congress in Barcelona. The gallery shows photos taken by iPhone 6 users in several countries, including the United States, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand and New Zealand. Some of the photos have been filtered, enhanced or shared with apps such as Instagram, Snapseed, VSCO Cam, Mextures, Filterstorm Neue, Camera+ and Adobe Photoshop Express. "People take incredible photos and videos on iPhone 6 every day," writes Apple. "And here are some of our favorites. Explore the gallery, learn a few tips, and see what’s possible with the world’s most popular camera." Recent Mac and iOS Blog Stories • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter

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posted 27 days ago on mac rumors
Samsung at Mobile World Congress on Sunday announced its latest flagship smartphones, the Galaxy S6 and Galaxy S6 Edge, each compatible with a new mobile payments service called Samsung Pay. The smartphones are a significant refresh to the Galaxy lineup, featuring a slimmer and lighter metal and glass curved design, all-new front and rear cameras, improved hardware specifications under the hood and more. Samsung Galaxy S6 and Galaxy S6 Edge (via The Verge) The Galaxy S6 Edge is notable in that it is the first smartphone to feature a curved display on both sides of the device, constructed from Gorilla Glass 4. Both smartphones have 16-megapixel rear-facing cameras and 5-megapixel front-facing cameras with f/1.9 lenses for improved low-light photos, Auto HDR, optical image stabilization, IR white balance and a "Quick Launch" feature for accessing the camera from any screen in less than one second. Samsung Galaxy S6 and Galaxy S6 Edge have improved hardware specifications in most areas, each featuring a 5.1-inch 2560×1440 Super AMOLED display at 577 ppi, Exynos 8-core processor, 3GB of RAM up, 32GB to 128GB of internal storage, Category 6 LTE, 802.11/a/c Wi-Fi, Bluetooth LE, NFC and 2,550 mAh and 2,600 mAh batteries respectively. The devices will run Android 5.0 Lollipop out of the box. Notably absent from the Galaxy S6 and Galaxy S6 Edge is a MicroSD slot for expandable storage, waterproofing and a removable battery, three features that Samsung often promoted over the iPhone in the past. The smartphones do gain a feature that the iPhone does not have in wireless charging with support for WPC and PMA standards, allowing you to charge the device at Starbucks or using Qi-enabled chargers. Samsung introduced a new fingerprint scanner on the Galaxy S6 and Galaxy S6 Edge, to be used for Samsung Pay, that functions like Touch ID on iPhone by no longer requiring swiping. Samsung Pay will be available this summer and rival Apple Pay with NFC and magnetic secure transmission (MST) technologies that make the service compatible with both NFC-enabled payment terminals and older magnetic swipe readers. The Galaxy S6 and Galaxy S6 Edge will be available April 10 across several countries worldwide in White Pearl, Black Sapphire, and Gold Platinum color options. A special Blue Topaz edition will be exclusive to the United States. The smartphones will be available on AT&T, Verizon, Sprint and T-Mobile in the U.S., and will also be on sale through Amazon, Best Buy, Costco, Target, Walmart and Sam's Club. Recent Mac and iOS Blog Stories • SanDisk Announces 128GB iXpand Flash Drive and Updated Sync App With Touch ID • Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349 • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter

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posted 27 days ago on mac rumors
With Apple's media event just a week away and the company expected to offer final details there on the Apple Watch ahead of its April debut, The New York Times has a new report out sharing a few new tidbits on the device. Among the interesting details is the existence of an unannounced "Power Reserve" mode for the watch that will display only the time and cut off all other functions as the battery begins to run critically low, preserving the most basic functionality of the watch. The report also notes that while the Apple Watch has been widely tested by Apple employees, the company did work to conceal many of those prototypes by disguising them to resemble Samsung smartwatches. Sources have also provided more context to a Wall Street Journal article from last month that discussed how many of the originally planned health features for Apple Watch were dropped due to consistency issues. According to The New York Times' sources, the decision to drop many of those features came more than 18 months ago, refuting off-target reports in recent weeks claiming the cuts have come at the last minute.Nearly two years ago, the company experimented with advanced health monitoring sensors that tracked blood pressure and stress, among other variables. Many of those experiments were abandoned more than 18 months ago after the sensors proved unreliable and cumbersome, these people said. Apple long ago decided that for the first version of the product, it would include a heart rate sensor and a sensor for tracking movement, to market the device as a fitness-tracking companion to the iPhone. Previous reports have indicated Apple is still working on those technologies, and they could appear in future versions of the Apple Watch. Today's report reveals some additional insight into the development process, noting that the Apple Watch is coming a bit later than originally hoped due to technical challenges that were likely exacerbated by the loss of several engineers working on the project. Google's Nest Labs, headed by iPod pioneer Tony Fadell, was responsible for poaching several of the key Apple Watch employees. Apple's media event will take place at 10:00 AM Pacific Time on Monday, March 8 at the Yerba Buena Center for the Arts in San Francisco. The company will offer a live video stream of the event, and MacRumors will provide full coverage of the event. Recent Mac and iOS Blog Stories • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs

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posted 27 days ago on mac rumors
Apple is planning to open a dedicated pop-up shop for the Apple Watch at high-end department store Selfridges in London, according to sources. The shop will likely be located near the entrance of the iconic Wonder Room, a 19,000-square-foot shopping hall that houses a wide selection of luxury jewelry and watch brands alongside a concept store and mezzanine wine bar. Wonder Room at Selfridges in London houses fine jewelry and watches A section of Selfridges located near the Wonder Room was boarded up earlier this month to allow for construction of the expected Apple Watch pop-up shop, sources say. The store-within-a-store concept will display various Apple Watch models and provide customers with a personalized shopping experience, potentially including One to One service for those interested in learning more about the wrist-worn device. Apple is recruiting retail employees from nearby Apple Stores in London to fill Specialist vacancies at an upcoming Central London location, which is likely to be this Selfridges boutique. The pop-up shop is expected to be readied in time for the Apple Watch launch in April and will likely join Galeries Lafayette as one of multiple standalone Apple Watch stores that Apple plans to open throughout Europe. Selfridges has the second-largest retail space in the United Kingdom behind competing high-end department store Harrods. The store offers a myriad of designer jewelry and accessories, such as watches, bracelets, earrings, necklaces, pendants and rings. With the Apple Watch positioned at least partially as a fashion item, the department store offers an ideal setting for the wrist-worn device to be displayed. Recent Mac and iOS Blog Stories • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs

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posted 27 days ago on mac rumors
A new image has surfaced that shows construction of an outdoor extension at the Yerba Buena Center for the Arts in San Francisco, as reported by 9to5Mac. The tented space will likely serve as an Apple Watch demo area at the upcoming "Spring Forward" media event on March 9th, where Apple is widely expected to provide further details about the Apple Watch's features, pricing and release date. According to the tipster that submitted the photos, there are security guards wearing "Apple Security" shirts monitoring the construction site, all but confirming that the external addition belongs to Apple. The company previously built a similar structure outside of the Flint Center as a demo area for the iPhone 6, iPhone 6 Plus and Apple Watch, so an exterior demo area would not be unprecedented. Apple sent out invites for its "Spring Forward" media event earlier this week, and will also be providing a live stream of the event on its website for Mac, iPhone and iPad. The media event will take place at the Yerba Buena Center for the Arts in San Francisco on March 9th at 10:00 AM Pacific and should be focused on the Apple Watch ahead of the wrist-worn device's launch in April. Recent Mac and iOS Blog Stories • Case Logic Video Review: Hands-On With the Ibira MacBook Backpack • Buyer's Guide: Deals on iPad Air, iMac, MacBook Air, and Apple Accessories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs

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posted 29 days ago on mac rumors
Apple may be planning to release iOS 8.2 to the public as early as next Monday, reports BGR. iOS 8.2 has been in testing since November and notably contains support for the Apple Watch. The March release date has been rumored for several weeks now, but earlier information pointed towards a launch a bit later in the month, possibly during the second week of March. A Monday, March 2 release date for iOS 8.2 would mean the software would be released to consumers a full week ahead of Apple's scheduled March 9 "Spring Forward" media event, where the company is expected to divulge additional details on the Apple Watch. BGR is fairly accurate when it comes to iOS release date predictions. The site correctly determined several iOS 7 beta release dates, but it has been wrong on occasion. Because March 2 is not in line with earlier predictions, BGR could be off by a week, but we will certainly be seeing a public release of iOS 8.2 sometime during the first two weeks of March, even if the March 2 date is inaccurate. Thus far, there have been five iOS 8.2 betas, with the last beta coming on Monday, February 2, suggesting either another beta or a public release is coming in the near future. The site also says that it has learned from its sources that there may be as many as four betas of iOS 8.3. We have had two iOS 8.3 betas, so there could be two more beta updates before the software is provided to the public. That would put iOS 8.3 on track to launch in April. iOS 8.3 brings several new features to the operating system, most notably introducing a redesigned emoji picker and adding both new emoji and emoji skin tone modifiers. Recent Mac and iOS Blog Stories • Swiss Watchmakers Showcase Varied Approaches to Smartwatch Technology • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras

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posted 29 days ago on mac rumors
Apple CEO Tim Cook on Friday made an unannounced visit to the iconic Apple Store in Covent Garden, a popular shopping and tourist location in London, according to The Telegraph. The chief executive also sat down for an interview with the British publication to discuss the Apple Watch, providing a few more interesting details about the device ahead of Apple's highly-anticipated "Spring Forward" media event on March 9. Cook claimed that the Apple Watch will have several features that go beyond timekeeping and health and fitness, such as the ability to replace large car key fobs that come with most current vehicles. "This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons," he said. The chief executive told Apple retail employees at the Covent Garden store that the Apple Watch will be unlike any other product the company has ever sold before. "We've never sold anything as a company that people could try on before", said Cook. He added that "tweaking the experience in the store" will likely be a requirement when the wrist-worn device launches in April. During his visit to the Covent Garden store, one retail employee asked Cook what his biggest accomplishment was in the past year. "I'm proud we stayed true to our North Star", replied Cook. "We are pro-privacy, pro-environment and pro-human rights. He added that the Covent Garden location is one of his favorite Apple Stores and praised the retail staff for being such a contributing factor to Apple's success. Cook has been on traveling on an international tour this week, making stops in Belgium, Germany and Israel earlier this week. The chief executive kicked off the week in Belgium to meet with the European Commission, visited the newsroom of popular German publication BILD on Tuesday and traveled to Israel on Wednesday to sit down with President Reuven Rivlin, committing to continued growth in the country. Recent Mac and iOS Blog Stories • Mobile Printing App 'Printer Pro' Named Apple's Free App of the Week • Avatron Launches 'Air Display 3' for iOS With New USB Connection Option • iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter • iOS Extends Lead on Android in Enterprise on Strength of iPhone 6 and 6 Plus • Google Expands Free Google Play Music Storage to 50,000 Songs • Podcasts Entering 'Golden Age' After Experiencing Surge in Growth • How Upcoming 'Modern Family' Episode Was Shot Entirely on iPhone and iPad Cameras • RooCASE Video Review: Hands-On With Four iPhone 6 Plus Cases

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