posted 14 days ago on mac rumors
With under four weeks to go until the expected introduction of the iPhone 6, increasingly complex parts are continuing to leak. Just weeks ago, photos showing two bare logic boards similar to but distinct from corresponding parts from existing iPhones surfaced, lending credence to rumors of two larger iPhone 6 models. One of those logic boards has now been revealed in what appears to be a fully assembled state in a photo reposted by Apple.club.tw [Google Translate]. While several physical features such as the nano-SIM slot, a number of connectors for flex cable components, and a flash storage chip that appears to be from Toshiba are visible in the somewhat blurry photo, the most interesting components of the board unfortunately remain hidden under electromagnetic shielding. A silver component at the bottom of the board on the left is almost certainly the Wi-Fi module, although no identifiable markings can be seen. Annotated photo of iPhone 6 logic boards A second photo [Google Translate] shared by Apple.club.tw today shows a pair of flex cables also said to be from the iPhone 6. The cables appear to be the same as seen in a detailed photo of the front panel display assembly yesterday. Recent Mac and iOS Blog Stories • Apple Releases Safari 7.0.6 and Safari 6.1.6 With Security Fixes for Mavericks/Mountain Lion • Mailbox for iOS Gains New Email Management Features, Languages • Apple Seeds OS X Mavericks 10.9.5 Build 13F14 to Developers • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products

Read More...
posted 15 days ago on mac rumors
Apple supply partner Pegatron has won a contract that will see it produce 25 million of the estimated 50 million 4.7-inch iPhone 6 units to be shipped this year, reports DigiTimes. It was reported in January that the company would be awarded 50% of the orders, however a report in May pegged that number at 15%. The report also notes that the rest of the orders for the iPhone 6 are expected to go to Foxconn, who has helped produce iPhone 5s and other Apple devices. Pegatron's relationship with Apple is said to also have grown tighter recently, as the supplier has managed assembly for the iPad mini and the iPhone 5c throughout the past year. It is currently unknown which supplier will take care of orders for the 5.5-inch iPhone 6, although the larger device could see constrained supply this year due to production challenges. Apple will publicly unveil the iPhone 6 for the first time at an event on September 9, with a launch for the 4.7-inch version likely coming a week later as with prior years. In addition to a larger display, the phone is expected to feature a thinner, curved bezel and incorporate a faster A8 chip, an advanced camera, and iOS 8. Recent Mac and iOS Blog Stories • Apple Releases Safari 7.0.6 and Safari 6.1.6 With Security Fixes for Mavericks/Mountain Lion • Mailbox for iOS Gains New Email Management Features, Languages • Apple Seeds OS X Mavericks 10.9.5 Build 13F14 to Developers • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products

Read More...
posted 15 days ago on mac rumors
Apple announced today that it is banning the use of benzene and n-hexande, two potentially hazardous chemicals, during final assembly for both iPhone and iPad, according to the Associated Press. Benzene is a carcinogen that has been linked to leukemia when not handled properly and n-hexane has been linked to nerve damage. The decision announced Wednesday comes five months after the activist groups China Labor Watch and Green America launched a petition drive calling on Apple Inc. to abandon the use of benzene and n-hexane in the production of iPhones.The Cupertino company conducted a four-month investigation at 22 factories and found no evidence that either benzene or n-hexane endangered the 500,000 workers at those factories. Four of the factories had traces of the two chemicals at "acceptable safety levels" while the other 18 contained no trace of either. Still, Apple decided to order its suppliers to stop using the two chemicals for final assembly for iPhones, iPads, Macs, iPods and accessories. The factories will also be required to test all substances to make sure the chemicals aren't present, even if they're not listed in the ingredients. The two chemicals are often found in cleaner used on machinery and electronics. However, Apple will still allow benzene and n-hexane at plants responsible for the early production phase of its devices, which are, for the most part, different from the final assembly plants. Apple is lowering the maximum amount of the two chemicals that can be used during early processes. Lisa Jackson, Apple's VP of environmental initiatives, told the AP that the company wanted to be "responsive to concerns" and "crack down on chemical exposures". "We think it's really important that we show some leadership and really look toward the future by trying to use greener chemistries."The two chemicals aren't exclusively used by Apple's manufacturing processes, as other large tech companies have faced the same criticisms. Small traces of benzene can also be found in gasoline, cigarettes, paints, glues and more. Recent Mac and iOS Blog Stories • Apple Releases Safari 7.0.6 and Safari 6.1.6 With Security Fixes for Mavericks/Mountain Lion • Mailbox for iOS Gains New Email Management Features, Languages • Apple Seeds OS X Mavericks 10.9.5 Build 13F14 to Developers • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products

Read More...
posted 15 days ago on mac rumors
Back in early July, Samsung launched a new Galaxy S5 ad calling iPhone users "Wall Huggers" and mocking the iPhone for having a short battery life while touting the battery-saving capabilities of its own newest flagship phone. Samsung has now expanded its "Wall Huggers" advertising campaign to select airports, according to CNET, displaying Galaxy S5 ads alongside power outlets. In addition to highlighting the Galaxy S5's Ultra Power Saving Mode, the ads include the words "So you have the power to be anywhere but here," possibly poking fun at Apple's own recent line of app-focused advertising, which revolves around the tagline "You're more powerful than you think." First introduced in February, Samsung's 5.1-inch Galaxy S5 includes a fingerprint sensor, a water resistant casing, and a heart rate sensor, along with one of its most highly touted features, the Ultra Power Saving Mode. This mode activates a black and white display with limited app access when the phone's battery is low, cutting off LTE and disabling WiFi/Bluetooth to provide up to an additional 24 hours of standby time with less than 10 percent of battery left. While Apple does not have a similar power saving feature on the iPhone, it does provide users with quick access to settings like WiFi and Bluetooth, plus options to disable battery draining features like background app usage and location services. Apple's newest operating system, iOS 8, also includes battery saving functions like Battery Usage, which lets users keep an eye on apps that are draining too much power. Many people are hoping Apple's upcoming iPhone 6 will introduce better battery life, but signs have pointed towards only modest battery gains thus far. Various rumors suggest the 4.7-inch iPhone 6 could get a battery between 1,800 and 2,100 mAh, a moderate improvement over 1,560 mAh battery in the iPhone 5s. Samsung's Galaxy S5 ads can be found at the John F. Kennedy International Airport in New York and at the O'Hare and Midway airports in Chicago. The advertisements may also expand to other airports in the future. Recent Mac and iOS Blog Stories • Apple Releases Safari 7.0.6 and Safari 6.1.6 With Security Fixes for Mavericks/Mountain Lion • Mailbox for iOS Gains New Email Management Features, Languages • Apple Seeds OS X Mavericks 10.9.5 Build 13F14 to Developers • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products

Read More...
posted 15 days ago on mac rumors
Following previous photo sets showing an unfinished 4.7-inch iPhone 6 rear shell and assorted other parts in recent weeks, luxury modified iPhone vendor Feld & Volk [Instagram page] has shared another set of high-quality photos showing parts from the device. While many of the parts have already been seen, this new set provides our best look yet at some of those, as well as a few new ones. One photo shows the inside of the front panel and display assembly, with some of the components near the top pulled apart to give a good look at how the digitizer/LCD flex cables and earpiece come together with room for the front camera and proximity/ambient light sensors all packed into one small area of the device. Several other photos also highlight how the edges of the front panel taper. Those tapered edges should sit essentially flush with the edges of the rounded rear shell, providing for a sleek, nearly seamless look and feel for the iPhone 6. Also shown are extreme closeups of the power button and mute switch. The silver metal finish of the power button can be easily seen, and Feld & Volk says the volume buttons will be of very similar design and finish. The design of the mute switch is very different from that seen in other recent iPhones, as the new switch appears to pivot slightly on a pair of internal pins while switches on other recent iPhone models have been of a flat slider type. The design change may be due to the iPhone 6 having rounded sides as opposed to the flat sides seen since the iPhone 4. iPhone 6 power button iPhone 6 mute switch Finally, the set includes a high-quality photo of the SIM card tray, again showing the silver metal finish of the part. Apple is expected to introduce the iPhone 6 at a media event on September 9. The device is expected to come in 4.7-inch and 5.5-inch display sizes, although it is unclear whether they will launch simultaneously or not. The first wave of launches is likely to come a week or two after the event. Recent Mac and iOS Blog Stories • Apple Seeds OS X Mavericks 10.9.5 Build 13F14 to Developers • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time

Read More...
posted 15 days ago on mac rumors
Before announcing an enterprise partnership with IBM, Apple reportedly had discussions with Hewlett-Packard over a mobile search product nicknamed "Enterprise Siri." Detailed in a report from The Information (via BusinessInsider), "Enterprise Siri" is an HP product designed to allow employees to ask their devices for company-specific information like financial data or product inventory numbers. According to The Information's report, though Apple held discussions with HP, the latter company has also been in talks with Google's Android unit for the past year over a potential partnership for the "Enterprise Siri" technology, which could lead to something like an enterprise version of Google Now for corporate data.The idea is for employees to be able to ask their Android device for company information such as financial data or product inventory information in the same way they do routine personal searches for weather, traffic or restaurant locations. Google search doesn't currently offer any such integration with corporate databases and software applications, but it's an area Google has looked at as it tries to chip away at the iPhone's lead among business customers.Now that Apple has inked a deal with IBM to further its hold on the enterprise market, a deal with HP for a powerful enterprise search product could allow Google to gain ground as well. While more than 98 percent of Fortune 500 companies already use Apple devices in their businesses, Apple's recent partnership with IBM has the potential to skyrocket Apple's enterprise sales. As part of the deal, IBM will develop more than 100 industry-specific native apps that are built from the ground up for the iPhone and the iPad to draw new customers in industries like retail, healthcare, banking, travel, transportation, and more. IBM will also offer Apple's iOS devices to its corporate customers and has plans to provide cloud storage, analytics services, and 24/7 assistance to enterprise customers under a new AppleCare plan. IBM's first apps will roll out this fall, with additional apps coming in 2015. Recent Mac and iOS Blog Stories • Apple Seeds OS X Mavericks 10.9.5 Build 13F14 to Developers • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time

Read More...
posted 15 days ago on mac rumors
The iPhone 6 is expected to be announced on September 9th, 2014 with an Apple Media event. The actual launch will likely take place a couple of weeks later. Some of the first rumors of any new Apple iPhone seems to come from the case manufacturers. There's a huge financial incentive for case manufacturers to be early to market with case designs for a new iPhone. The first leaked schematics for the iPhone 6 were published in March, 2014 and the first cases based on the designs started appearing shortly thereafter. These case-design leaks aren't always correct, but this time there have been part leaks as well. Our iPhone 6 roundup goes into great detail about what we know so far. During our early iPhone 6 research, we obtained a batch of 200 rumored 4.7" iPhone 6 cases with our logo on it. We thought they might be useful on day one of iPhone 6 launch, or could simply serve as a MacRumors souvenir if the specs turn out to be not-quite-right. So, we're giving away 200 4.7" iPhone 6 cases to 200 of our mailing list members selected at random. To be clear, these cases might not even fit the real iPhone 6-- but that's part of the appeal. The case colors will be distributed at random, but possibilities include red, blue, grey, and frosted clear. We'll be giving out other prizes over time to our mailing list subscribers. Official rules are available here. For this initial prize, we have to limit it to U.S. mailing addresses only, due to the cost of shipping 200 items internationally. iPhone 6 case giveaway contest deadline is midnight (Eastern) on the evening of Thursday, August 21st. Winners will then be picked and mailed their cases, hopefully in time for September 9th. Our mailing list provides readers with regular updates to the biggest stories on MacRumors. Subscribe to our Mailing List and Enter to Win: I agree to the rules and want to be entered in the giveaway. If you are already a member of our mailing list, you still have to fill out this entry form (and check the agree checkbox) to get entered. You won't be added to our mailing list twice. Recent Mac and iOS Blog Stories • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update

Read More...
posted 15 days ago on mac rumors
Takorn Tantasith, Secretary General of the National Broadcasting and Telecommunications Commission (NBTC) in Thailand, announced earlier this week that the agency has approved Apple's application to distribute two iPhone 6 models in the country, reports Manager Online [Google Translate]. The Secretary also tweeted word of the approval from his @TakornNBTC Twitter account. Google Translate version of Tantasith's Tweet Apple reportedly filed the import application on August 5 and received certification of equipment and a written approval notice on August 8 for two iPhones with model numbers A1586 and A1524. According to government regulations, these approvals must be announced publicly, but details on the iPhone 6 handsets referenced in the documents remain sealed. Apple is expected to announce the iPhone 6 in early September with retail sales to follow in the weeks following the announcement. Apple reportedly is prepping two iPhone models, with a 4.7-inch version slated to launch first this fall and a 5.5-inch version that could launch either alongside or up to several months later than the smaller version. An application for approval in Thailand over a month prior to the device's expected introduction is unusual and suggests Apple may be planning for a very large number of countries in the initial wave of launches. For the iPhone 5s, Thailand was part of the second wave of launches that took place on October 25, 2013, and the company reportedly did not apply for approval in the country until September 16, 2013. Recent Mac and iOS Blog Stories • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update

Read More...
posted 16 days ago on mac rumors
New reports from Chinese media sources (Google Translate, via G for Games) claim that the iPhone 6 has entered a final product validation testing stage ahead of mass production before its launch this fall. Apple is reportedly working with Foxconn's Zhengzhou factory to produce a small number of units to ensure quality control standards have been implemented, as the device will then be mass produced at Apple's various supply partners. Previously, a report last month claimed that Apple had already begun mass production for the iPhone 6, however it is possible that reported production issues may have led to delayed testing and output. It is also unknown whether this final testing stage is for both the 4.7-inch and 5.5-inch iPhone 6, as Apple has reportedly had issues in producing the latter's sapphire display and battery life. Apple's iPhone 6 is expected to be announced at a launch event on Tuesday, September 9. In addition to a larger screen, the device will likely incorporate a thinner, rounded form factor and feature a faster and more efficient A8 chip, as well as an improved camera with stabilization. Recent Mac and iOS Blog Stories • Amazon Launches iOS Compatible 'Amazon Local Register' Card Reader • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update

Read More...
posted 16 days ago on mac rumors
Following the tragic news of the death of Oscar-winning actor Robin Williams, Apple has created a "Remembering Robin Williams" dedicated section of the iTunes Store housing many of the actor's popular movies and stand up comedy routines. Along with offering movies organized into categories like "Essentials," "Comedy," and "Drama," the Robin Williams iTunes Store section includes a photo of the actor along with a short paragraph on his decades-long career and his involvement in Comic Relief USA, a charity that's raised upwards of $50 million for homeless assistance. One of the most beloved and unforgettable performers in the history of show business, Robin Williams brought laughter and inspiration to millions. Throughout a career that spanned five decades, Williams evolved from stand up comedian to international movie star. Among the great masters of improv, he transfixed audiences with a mile-a-minute comic energy. Williams' Golden Globe-winning turn in Good Morning, Vietnam demonstrated that his versatile acting talents were equally suited to evoking dramatic complexity. Many of Williams' most iconic performances--in Dead Poets Society, Mrs. Doubtfire, and his Oscar-winning triumph Good Will Hunting--were dazzling high-wire acts that left audiences in tears of laughter one minute and tears of poignancy the next.In the iTunes Store section dedicated to Williams, Apple lists more than 40 of his movies like Dead Poets Society, Mrs. Doubtfire, Jumanji, The Birdcage, Patch Adams, Good Morning, Vietnam, and more, along with a handful of his comedy performances. Robin Williams' performance in Dead Poets Society is of special importance to Apple as his character, John Keating, delivered the famous "What will your verse be?" speech that inspired its "Your Verse" line of iPad advertisements. Williams also provided the voice over for one of the commercials, which began airing back in January. Yesterday, Apple CEO Tim Cook tweeted about Williams' death, calling him an "incomparable talent and a great human being." Phil Schiller also expressed his regrets over the tragedy.Heartbroken by the news of Robin Williams' passing. He was an incomparable talent and a great human being. Rest in peace.— Tim Cook (@tim_cook) August 12, 2014 Recent Mac and iOS Blog Stories • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes

Read More...
posted 16 days ago on mac rumors
Apple's mobile operating system continues to dominate the enterprise sector, according to new numbers in Good Technology's latest Mobility Index Report [PDF], but Android has made enterprise market share gains at Apple's expense. Android's rising share of the enterprise market shows the wisdom behind Apple's recent IBM deal, which will see the two companies partnering up for custom enterprise apps. iOS activations represented 67 percent of total global device activations, but Apple's numbers were down five percent quarter over quarter. At the same time, Android saw a five percent gain, with Android devices representing 32 percent of total device activations. Windows activations were at just 1 percent, while Blackberry activations were unable to be measured by Good due to their usage of the BlackBerry Enterprise Server. Broken down, iPhone activations were at 51 percent of total activations, while iPad activations represented 16 percent of total activations (and 90 percent of total tablet activations), a slight decrease from the previous quarter. Android smartphones represented 30 percent of total activations, with Android tablets comprising just a few percent of total activations. As for apps, iOS enterprise app activations were responsible for 88 percent of total app activations during the quarter, while Android app activations were at 12 percent of total enterprise app activations, a shift of four percentage points from iOS to Android. Though Apple's enterprise numbers have seen a slight drop in the current quarter, its share of the enterprise market is poised to grow substantially over the coming months thanks to its recent partnership with IBM. In addition to selling iOS devices to its corporate customers, IBM has plans to create more than 100 industry-specific native apps built from the ground up for the iPad and the iPhone, which will undoubtedly draw more enterprise customers looking for customized experiences. According to Good's survey, custom app activations have been on the rise, seeing a 25 percent growth quarter over quarter. Following the announcement of Apple's partnership with IBM, CEO Tim Cook said he sees the deal as an opportunity for "transforming enterprise" and opening up a "large market opportunity" for both companies. IBM's first apps tailored to various industries like retail, healthcare, banking, travel, and transportation are expected to be released this fall, with additional apps following in 2015. In recent weeks, Apple has also been heavily pushing productivity apps on the iPad to poise the tablet as more than just a content consumption device, sending out emails promoting iWork and Microsoft Office and cutting the prices on many productivity apps. Recent Mac and iOS Blog Stories • Full 'Skylanders Trap Team' Game Coming to iPad With Bluetooth Controller, Energy Portal • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes

Read More...
posted 16 days ago on mac rumors
Following in the footsteps of several other major tech companies, Apple has released a diversity report on the sex and race of its employees (via Re/code). As is common in the tech industry, the majority of Apple's workforce is male -- only three out of 10 employees around the globe are female. In the United States, Apple's workers are 55 percent white, 15 percent Asian, 11 percent Hispanic, and 7 percent Black. Nine percent of workers declined to state their ethnicity, while two percent listed more than one. According to CEO Tim Cook, he is unhappy with Apple's diversity numbers and says Apple is working to improve them."As CEO, I'm not satisfied with the numbers on this page," Apple chief executive Tim Cook said in a letter that accompanies the report. "They're not new to us and we've been working hard for quite some time to improve them. We are making progress, and we're committed to being as innovative in advancing diversity as we are in developing our products."During his tenure as CEO, Cook has taken steps towards improving Apple's diversity by boosting Apple's female leadership. Cook hired Angela Ahrendts as the head of retail and Susan Wagner was recently added to Apple's board, joining existing female board member Andrea Jung. Apple is also a sponsor of the National Center for Women & Information Technology, which aims to get women involved in technology. In its report, Apple suggests that its company diversity beliefs go beyond race and gender, pointing to its involvement in the Human Rights Campaign. Under Cook, Apple has supported the Employment Non-Discrimination Act, which lobbied to add lesbian, gay, bisexual, and transgender individuals to the U.S.'s existing nondiscrimination law. Apple also recently participated in San Francisco's Gay Pride event and the company has long had protections for its LGBT employees. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 16 days ago on mac rumors
Ahead of its London iTunes Festival in September, Apple is promoting its Apple TV with a bundle deal offering a $25 iTunes gift card with each Apple TV purchase (via 9to5Mac). The gift card can be used to purchase apps, music, and movies available in the iTunes Store, and the promotion is valid through September 30. Earlier this year, Apple offered a similar $25 gift card promotion that sparked speculation about a possible imminent launch of an updated Apple TV. These rumors turned out to be false, and Apple is still selling the same third-generation model that saw its last substantial update in early 2012. Though this latest promotion offers a $25 gift card, the Apple TV still retails for its original $99 price tag. The current crop of rumors suggests a 2015 update for Apple's television-related hardware, with delays to a rumored set-top box interfacing with live and on-demand content reportedly due to ongoing negotiations with cable companies. Rumors have indicated the next-generation Apple TV may include an App Store, support for wireless game controllers, Siri integration and more, although it is unclear whether Apple plans to split the television lineup between the full-featured set-top box and an improved Apple TV or if everything will be bundled into a single Apple TV product. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 16 days ago on mac rumors
When Apple acquired Siri in 2010, several members of the team behind the technology joined Apple to continue development of the virtual assistant. As iOS evolved and the vision for Siri changed, co-founders Dag Kitt­laus and Adam Cheyer left Apple to pursue other opportunities. This liberation led to their reunion and the formation of Viv Labs, which is now working on new virtual assistant software that may change how we interact with our devices. Writer Steven Levy takes a close look at Viv in a lengthy profile on Wired. Viv Labs is building a virtual assistant that is capable of more than just pre-programmed answers in response to a question. Viv expands further into the realm of artificial intelligence with a codebase that can interpret the question, make connections across a variety of services and apps and even generate code on the fly if needed to formulate an answer. Team members describe Viv as a "global brain" that can learn about its users and adapt to their preferences. Take a complicated command like “Give me a flight to Dallas with a seat that Shaq could fit in.” Viv will parse the sentence and then it will perform its best trick: automatically generating a quick, efficient program to link third-party sources of information together—say, Kayak, SeatGuru, and the NBA media guide—so it can identify available flights with lots of legroom. And it can do all of this in a fraction of a second. Unlike Siri, which was targeted at the iPhone even before its acquisition by Apple, Kitt­laus and his team hope to license the technology and bring Viv to a variety of devices including TVs, cars and other Internet-connected devices. “I’m extremely proud of Siri and the impact it’s had on the world, but in many ways it could have been more,” Cheyer says. “Now I want to do something bigger than mobile, bigger than consumer, bigger than desktop or enterprise. I want to do something that could fundamentally change the way software is built.” Viv is an ambitious project that is still in the early stages of development, but the vision is revolutionary. "If this team is successful, we are looking at the future of intelligent agents and a multibillion-dollar industry," said AI expert Oren Etzioni of the Allen Institute for Artificial Intelligence to Wired. It's unclear whether Apple will be interested in the technology and what kind of relationship the two companies might have given their history with Siri, but what is clear is that Siri's inventors have much broader ambitions in mind. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
More photos said to be of the iPhone 6's rear shell have been shared by frequent iOS device part leaker Sonny Dickson. The part shown in the photos also appears identical to the rear shell shared by luxury modified iPhone vendor Feld & Volk, hinting that this may be a legitimate component. Similar to previous leaks, this newest rear shell shows a number of physical features including a near-all metal design with upper and lower bezels, a cutout for the new round "True Tone" dual-LED flash, and a cutout for the rear camera that may hint at a protruding lens for the device. Apple is expected to reveal the iPhone 6 at an event on September 9, with a launch likely coming one week after the announcement. It is possible that the company will release the 4.7-inch version of the iPhone 6 first, with the 5.5-inch version seeing a launch later this year or early next year as Apple solves production issues with the larger device. In addition to a bigger screen, both versions of the iPhone 6 will likely incorporate a faster A8 processor, an improved camera with stabilization, and iOS 8. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
Apple is preparing to rollout its Healthkit development tools to health professionals across the U.S., and has been discussions with health providers at Mount Sinai, Cleveland Clinic, John Hopkins, and Allscripts to use the new system, reports Reuters. Apple is said to be pushing Healthkit and its Health app as being an all-in-one solution for medical professionals to store patient data like blood pressure, pulse, and weight. Apple is also hoping that physicians will use the available data to improve diagnostics and treatment decisions. The company is also looking to partner with electronic health records provider Epic Systems to integrate its software and services. The article notes that Apple is likely to face challenges in the mobile health data field due to privacy and regulatory requirements. Apple's Health app and Healthkit development tools were originally introduced at this year's WWDC conference this past July. The Health app allows users to keep track and input several different health metrics measured by various devices, and can also allow an at-a-glance view of overall health with the aggregated data. The HealthKit tool for developers can be incorporated into health and fitness apps to access health data stored within the health app. Both Health and HealthKit will be shipping as a part of Apple's new iOS 8 mobile operating system this fall. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
Apple's suppliers are gearing up to begin producing the next-generation iPad Air and Retina iPad mini, reports Bloomberg. Production for the 9.7-inch iPad Air 2 is underway and according to the site's sources, the tablet will debut towards the end of the third quarter or early in the fourth quarter. Production of the 7.9-inch Retina iPad mini 2 is also said to be beginning soon. August production dates for both tablets are in line with rumors that have suggested the new iPads will be unveiled at an October event that follows Apple's September 9 iPhone event. iPad Air 2 Mockup Apple's iPad Air 2 may see some manufacturing issues that restrict available supply, however, due to a new anti-reflection coating that's being added to the tablet. The coating is said to make the iPad's screen easier to read.Output of the larger iPad may be restricted by manufacturing complications related to the use of a new anti-reflection coating, which Apple plans to add to the device to make the display easier to read, said one of the people.According to recent rumors, the iPad Air 2 and the second-generation Retina iPad mini will both feature form factors that are largely the same as Apple's existing iPad Air and Retina mini. The iPad Air may see some minor design tweaks including a new speaker grille with a single row of larger holes and a slightly recessed set of volume buttons. Both tablets are expected to get upgraded A8 processors that are both faster and more efficient and Touch ID fingerprint sensors. The iPad Air may also gain an improved 8-megapixel camera. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
Apple today began a new email ad campaign drawing customer attention to the iPad's productivity capabilities by highlighting several different Business-oriented apps for the tablet, including Pages, Numbers, Keynote and Microsoft's Office apps for iPad.iPad is the perfect way to be more productive than ever. Its powerful apps are designed to take full advantage of the things only iPad can do. So you'll have everything you need to do what matters most.The email advertises how customers can create documents, spreadsheets, and presentations with Apple's own iWork software, available for free with every new iPad, and it also points towards Word, Excel, and PowerPoint, which were released for the iPad in March. Competitors like Microsoft and Samsung have launched aggressive ad campaigns attempting to position the iPad as a content consumption device without the multitasking capabilities or the software to allow it to serve as a true PC replacement, but Apple has fired back in recent months with an equally aggressive "Your Verse" iPad campaign that shows the iPad being used in hundreds of different ways for a variety of vital tasks that range from composing to choreographing to mountaineering. Microsoft used the lack of Office software on the iPad as a main advertising point for its Surface tablets throughout 2013, before releasing an iPad version of the productivity software earlier this year. Microsoft has actually seen enormous success with Office for iPad, garnering 35 million downloads as of July, suggesting millions of customers are using their iPads for productivity-oriented tasks like creating documents and presentations. In addition to sending out emails, Apple launched a promotion for several different productivity apps in the App Store last week, offering discounts on apps like Fantastical, Clear, Notability, Scanner Pro, and more. That sale lasts until August 14. The company has also been continuing to expand its "Your Verse" advertising campaign, releasing two new stories earlier this morning highlighting Chinese electropop group Yaoband and Detroit Slow Roll city bike ride cofounder and organizer Jason Hall. Apple's focus on productivity comes just weeks after the company inked a deal with IBM that will see the two companies teaming up to push for more iPads in enterprise environments. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
Intel today released new details on its next-generation 14-nanometer Broadwell processors, which are designed to combine high-performance and low power to allow for more efficient devices. Haswell ushered in an era of impressively long battery life, which is expected to improve even further with Broadwell. In a list of features on the new chips, Intel says Broadwell will usher in "new form factors" with systems that are thinner and run both silently and cool, with two times reduction in thermal design point. Intel's 14-nanometer Broadwell package- The combination of the new microarchitecture and manufacturing process will usher in a wave of innovation in new form factors, experiences and systems that are thinner and run silent and cool. - Intel architects and chip designers have achieved greater than two times reduction in the thermal design point when compared to a previous generation of processor while providing similar performance and improved battery life. - The new microarchitecture was optimized to take advantage of the new capabilities of the 14nm manufacturing process. - Intel has delivered the world's first 14nm technology in volume production. It uses second-generation Tri-gate (FinFET) transistors with industry-leading performance, power, density and cost per transistor. - Intel's 14nm technology will be used to manufacture a wide range of high-performance to low-power products including servers, personal computing devices and Internet of Things.As has been previously announced, the 14-nanometer Broadwell-Y Core M chip will be the first of the Broadwell processors to hit the market, with retailers releasing Core M devices in the fall. Designed specifically for low power devices such as two-in-one tablet/computer hybrids, the Core M's low wattage allows for fanless operation and its smaller physical size means it can fit comfortably in devices that are "razor-thin." AnandTech has released a detailed look at the Broadwell architecture with a preview of Core M, pointing towards "substantial" GPU increases for the Broadwell line of chips and limited CPU performance improvements. Apple is said to be working on a 12-inch Retina MacBook that has a slimmer form factor than the existing MacBook Air and a fanless design that aligns with some of the properties of the Core M Broadwell chip, but existing MacBook Air computers utilize the Haswell-U series chips that run at 15 watts while the Core M operates at approximately 5 watts, making it unclear whether it would be possible for a Retina MacBook to be powered by the new chips. Intel's Core M processors are expected to ship during the 2014 holiday season, with additional Broadwell chips becoming available in early and mid-2015. The first devices utilizing Core M processors will be shipping before the end of the year. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
Apple's "Your Verse" website highlighting the various ways that people use their iPads has been updated with two new stories, featuring electropop group Yaoband and Jason Hall, founder of a biking program in Detroit. Luke Wang and Peter Feng, the two Chinese musicians who make up Yaoband, use their iPads to capture audio samples, turning them into beats. In a video on Apple's site, the duo are depicted using the iPad to capture sounds like water flowing over rocks in a river, water dripping from a faucet, a spoon on a bowl, a ringing bell, and more. Various audio apps then allow them to mix sounds, styles, and techniques, creating a unique sound. To capture and make music, Feng and Wang use apps like iMaschine, iMPC, Music Studio, Notes, MIDI Designer Pro, Figure, and TouchOSC. With iPad, Luke Wang has the power to make every show unique. "I'll add new apps, new techniques, and new ideas during the show," he says. By adding fresh elements to the music, even in a live performance, Yaoband lives up to its vision of an ever-evolving sound. "Creativity and innovation are the essence of music," says Peter. "For us they're what keep the power of music alive."Jason Hall, who cofounded Detroit's Slow Roll city bike ride that thousands of people participate in, uses his iPad to organize the event, plan routes, create posters, communicate with other organizers, check the weather, and more. Hall uses apps like Mail, Calendar, Facebook Pages Manager, Prezi, Penultimate, and Phoster, managing each bike ride from start to finish on his iPad. "I wanted to convince other people to see Detroit the way I was seeing it," he says. "The plan was, let's start a bike ride and see if people want to go with us." It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. "We use it for everything we do, from mapping to communicating to ordering new T-shirts," he says."Apple's newest stories, which are part of its "What will your verse be?" campaign and a continuation of its "Life on iPad" ad campaign, join several previous stories that have shown the iPad being used in a multitude of creative ways. Featured iPad users have included conductor Esa-Pekka Salonen, travel blogger Chérie King, mountaineers Adrian Ballinger and Emily Harrington, choreographer Feroz Khan, and biologist Michael Berumen. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
Over the last several months, a number of drawings, mockups, and even rear shell parts for the iPhone 6 have consistently shown a round hole for the LED flash next to the rear camera. That feature has been one of the primary sources of skepticism about the legitimacy of these leaks, as many observers have argued it suggests Apple would have to be abandoning the pill-shaped "True Tone" dual-LED flash introduced in the iPhone 5s. Earlier today, we highlighted a new photo set from Nowhereelse.fr [Google Translate] showing a number of components said to be from the iPhone 6, but one part we neglected to feature shows Apple has indeed developed a new round version of the True Tone flash. The part shows both white and amber LEDs within a single round flash component. This round flash module is integrated into a purported iPhone 6 flex cable that contains several arms with a power button, a logic board connector, a microphone, and the round True Tone flash. The cable had been seen in a previous leak late last month, but only from the rear where the flash itself was not visible. iPhone 5s flash module identified in iFixit teardown analysis. Apple added the dual-LED True Tone flash to the iPhone 5s, replacing the white-only flash module in previous iPhone models. The True Tone flash includes both white and amber LEDs in order to improve white balance and add support for more than 1,000 different color temperatures. Besides a round flash module, Apple may also improve the photo-taking abilities of the iPhone 6 with an enhanced camera module featuring either optical or electronic image stabilization. The high-quality rear camera may come with an aesthetic cost in some users' eyes, however, as at least the 5.5-inch model has been rumored to require a slight protrusion from the thin body to accommodate the camera, as seen on the current iPod touch. The iPhone 6 is expected to launch in two different sizes including a 4.7-inch or 5.5-inch display, along with a more durable Touch ID. Apple is expected to unveil its next-generation handset at a September 9 press event with the retail launch to follow shortly after the announcement. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 17 days ago on mac rumors
Nowhereelse.fr (Google Translate) shares more photos said to be of various iPhone 6 parts, including images of the embedded rear Apple logo, external camera ring, Touch ID home button enclosure, flex cables, and more. The pictures of the embedded rear Apple logo and external camera ring also line up with photos shared last week by luxury modified iPhone vendor Feld & Volk. Apple has not used an embedded logo on the iPhone since shipping the original iPhone in 2007. It was stated last week that the embedded logo may be made of an incredibly scratch-resistant metal, perhaps even a Liquidmetal alloy. Earlier this year, Apple renewed its rights to use Liquidmetal Technologies' alloy in consumer products, although no other evidence suggests that this logo or any other components are using such a material. The external camera ring also makes an appearance once again, and may indicate that at least one iPhone 6 model may have a protruding lens. To this point, leaked design drawings, mockups, and rumors have pointed to the 5.5-inch iPhone 6 having a protruding rear lens, while reports have pointed to a flush rear camera for the 4.7-inch iPhone 6. It is possible that a protruding lens on the iPhone 6 would appear similar to the one currently on the iPod touch. Other components such as the headphone jack, Lightning port connector, and Touch ID home button enclosure among others appear to be similar to those found in the iPhone 5s. Apple is expected to announce the iPhone 6 on September 9, with a launch likely coming shortly afterward. The 4.7-inch iPhone 6 will also possibly be released before the 5.5-inch model, as Apple is said to be experiencing issues with the larger device's display technology and battery life. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 18 days ago on mac rumors
Microsoft today launched three new ads targeting Apple's MacBook Air and comparing the notebook to its new Surface Pro 3 tablet. All three commercials emphasize the Surface Pro 3's touchscreen multitasking features and expandable hardware, with each showing how the MacBook Air lacks similar functionality. The ads also end with the tagline "The tablet that can replace your laptop." The first spot is titled "Crowded" and focuses on two narrators and how the Surface Pro 3 is a tablet and a laptop. When told about the Surface Pro 3 by the first narrator, the second claims that the tablet doesn't have the power of the MacBook Air's Intel i5 processor. The first narrator states that the Surface Pro 3 does have an equal processor, and shows off Microsoft Office, Photoshop, pen support and its touchscreen. The second narrator counters with showing off his own touchscreen (an iPad), and exclaims "I have a lot of stuff to carry." The ad ends with the first narrator saying "You are more powerful than you think", referencing Apple's recent "Powerful" ads for the iPhone 5s. The second ad, named "Head to Head", features a direct comparison between the two, drawing a parallel between the 128GB of storage and 4GB of RAM on each device. However, Microsoft once again emphasizes the Surface Pro 3's touchscreen, pen support and detachable keyboard, while the MacBook Air is shown to have none of those features. The third ad "Power" starts off with a Mac user curious about a full version of Adobe Photoshop running on the Surface Pro 3, once again demonstrating the device's laptop and tablet capabilities. The narrator claims that the Surface Pro 3 is just as fast as the Mac, boasting a touchscreen with a kickstand along with a Mini DisplayPort and a USB port. The ad ends when the Mac user states "So you're saying it does more than my Mac?", and the Surface Pro 3 user going "Well, technically you said it." Microsoft originally announced the Surface Pro 3 this past May, and also launched a program offering MacBook Air owners $650 to trade in their laptop towards the Surface Pro 3. In prior years, Microsoft has also released ads poking fun of the iPad and comparing it to the Surface. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 18 days ago on mac rumors
A new profile of Apple's internal training program published by the New York Times has shed new light on how the company teaches its vision and practices to select new employees. Originally established by Steve Jobs and Apple's Vice President of Human Resources Joel Podolny, the-so called "Apple University" is a year-round, in-house program that allows employees to enroll in a number of classes with instructors coming from universities like Yale, Harvard, Stanford, M.I.T., and more. Apple's internal training programs are taught at the company's Cupertino, California campus, with rooms being described as being "well lit" and formed in a trapezoid shape with elevated seats so employees can clearly see their instructors. Interested individuals sign up on an internal Apple website, as classes are taught to employees based on their positions at the company and work backgrounds. Some courses teach employees about vital business decisions in the history of Apple, with one employee citing a case study on how Steve Jobs chose to make the iPod and iTunes compatible with Windows after being opposed to the idea. Even classes for founders of recently acquired companies are available: One class taught founders of recently acquired companies how to smoothly blend resources and talents into Apple. The company may also offer a course tailored specifically to employees of Beats, perhaps including its founders, Dr. Dre and Jimmy Iovine. Neither Apple nor Beats would comment. Another course, titled "Communicating at Apple", focuses on being able to convey products and ideas to others and is taught by the former Dean of Pixar University Randy Nelson among others. A detailed overview of the course given by an employee shares how Apple used the works of Picasso to explain its vision: In a version of the class taught last year, Mr. Nelson showed a slide of "The Bull," a series of 11 lithographs of a bull that Picasso created over about a month, starting in late 1945. In the early stages, the bull has a snout, shoulder shanks and hooves, but over the iterations, those details vanish. The last image is a curvy stick figure that is still unmistakably a bull. "You go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do," recalled one person who took the course. Another class taught by Nelson, titled "What Makes Apple, Apple" gives lessons on how the company executes its design principles with precision and simplicity in time. To convey that idea to employees, Nelson showed a comparison of the Apple TV remote that has three buttons and the remote from a Google TV, which features 68 buttons. The instructor explained that Apple designers included just what was needed, while the Google TV remote resulted in a complicated device because its designers "got everything that they wanted." Finally, the article describes a course called "The Best Things", which teaches employees to be proactive in a high-caliber work environment so they can perform their best work. An example relayed to employees by course teacher and Stanford professor Joshua Cohen pointed out New York City's Central Park, which was transformed from a rocky swamp into an area that made residents feel comfortable with nature. The goal of the class was to teach employees how to make intricate computer technologies feel natural, which was a main philosophy of Jobs. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...
posted 18 days ago on mac rumors
Taiwanese Apple news website AppleClub (Google Translate, via 9to5Mac) shares new photos of the supposed front panel from the 4.7-inch iPhone 6, including the device's display and its insides. The images are consistent with prior leaks of the iPhone 6's front panel, showing a larger screen, a thinner bezel, rounded edges, and a cutout for the Touch ID home button. The panel depicted also features the front-facing camera and the ambient light sensor located on the left and at the top respectively, which is similar to the design of the iPhone 4. It is not known whether the display shown is made of sapphire, which was once rumored to come with the 4.7-inch iPhone 6. However, recent rumors have suggested that the smaller iPhone 6 will not come with a sapphire display, as rigorous scratch tests may instead hint at a more durable glass screen. Sapphire panels may come to the larger 5.5-inch iPhone 6, which is reported to feature a number of other differentiating factors including a faster processor and a camera with optical image stabilization. Apple's next-generation iPhone will be revealed at an event on September 9, with sales likely commencing roughly a week and a half afterward. It is likely that the 4.7-inch iPhone 6 will launch first, as the 5.5-inch model is said to be experiencing production issues that may lead to a delayed release. Recent Mac and iOS Blog Stories • Apple to Introduce iWatch in September Suggests Apple Journalist John Gruber [Updated] • Buyer's Guide: Discounts on 2013/2014 Retina MacBook Pros, Apps, and Apple Accessories • China Refutes Report That It Banned Government Purchases of Apple Products • iPhone 6 Clone Passed Off as Real Product to Street-Goers in Prank Video • Apple Puts 20 Productivity Apps on Sale in iOS App Store for Limited Time • 1Password for iOS/Mac Gets Price Cut Ahead of Upcoming Free iOS 8 Update • Apple Releases iTunes 11.3.1 With Podcast Bug Fixes • Apple Seeds OS X Mavericks 10.9.5 Build 13F12 to Developers

Read More...