posted 14 days ago on mac rumors
According to Japanese website EMSOne [Google Translate, via G for Games], Apple is planning to begin mass production of the 4.7-inch iPhone 6 in July with the larger 5.5-inch version to enter mass production in September. The report notes that both versions of the next-generation iPhone will go on sale at some point during the fourth quarter of this year, with the 4.7-inch iPhone being announced and released earlier than the 5.5-inch iPhone. Renderings of iPhone 6 (4.7") and iPhone 6 (5.7") based on leaked schematics The news comes as a report from Reuters last month stated that Apple would begin production of the 4.7-inch display to be used in the iPhone 6 this May for the device's release this fall. The report also noted that the 5.5-inch version of the iPhone 6 would be delayed due to difficulties with in-cell production technology, and would start production several months after the 4.7-inch version. A report last month from Japanese newspaper Nikkei stated that the iPhone 6 could launch "as early as September" and will be offered in 4.7-inch and 5.5-inch display sizes. This contrasted a claim from UBS analyst Steve Milunovich, who said that the 4.7-inch version of the iPhone 6 might be the only model to launch later this year, as a timeframe for the larger 5.5-inch version was unclear. Internal documents from the second ongoing trial between Apple and Samsung also indicate that Apple is poised to release a larger phone, as a slide deck from an April 2013 presentation showed that customers want less expensive and most notably, larger screen smartphones. In addition to a larger display, Apple’s next-generation iPhone is expected to feature a durable, sapphire screen, and a thinner, bezel-free design in addition to processor and camera upgrades. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 14 days ago on mac rumors
Apple seems to be testing a new notification feature in its Maps application, based on a report and screenshots captured by a MacRumors reader. The user reported an error to Apple in the Maps app on April 6 and was given an option to receive a notification when the issue was resolved, with Apple sending a push notification on April 8 indicating the problem had been fixed. It appears that the feature is still in testing at this point and it is unclear when it might be made available to all users. The initial user who first spotted the feature says that the option has only appeared intermittently, but a MacRumors forum user was able to confirm that he had seen it as well. MacRumors has been unable to reproduce it. While Apple has allowed users to report errors since Maps first debuted in September of 2012, the company has not previously provided notifications that let users know when a problem has been fixed. Notably, Google currently includes support for a similar feature in its mapping service, notifying users via email about the progress of a reported problem or suggested edit. News of the notification feature comes as Apple continues to work hard on improving its mapping app after facing significant criticism over data inaccuracies when the app first launched alongside iOS 6. Apple CEO Tim Cook publicly apologized for Maps after the problematic launch, stating that the company was "extremely sorry" for the frustration it had caused, promising to work "non stop" until Maps was improved. Maps notifications would allow users to know that Apple is actively listening to reports and working diligently on fixing errors. Apple's mapping application has been notable for providing potentially dangerous information at times, as it has directed drivers in Alaska onto an airport taxiway used by the Fairbanks International Airport and directed motorists in Victoria, Australia to the middle of the wilderness. Screenshots showing the correction notification: Push notification and notice that Maps data has been corrected Apple has hired dozens of "ground truth" experts around the world to improve the quality of its mapping service and acquired a number of mapping apps throughout the past year, including HopStop, Locationary, BroadMap, and Embark. It is also likely that Apple features major improvements to the Maps app in iOS 8, such as adding transit directions for the first time and enhancing points of interest. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 14 days ago on mac rumors
Three Apple suppliers have delivered samples of flexible circuit boards for the iWatch as the device is now expected to be unveiled in September, reports DigiTimes. Screen-centric iWatch concept by DesignerEI Flexible PCB suppliers Flexium Interconnect, Zhen Ding Technology Holding and Career Technology reportedly have delivered FPCB samples for use in iWatch devices to Apple for validation, according to industry sources. The news follows a report yesterday from Taiwan’s Economic Daily News which indicated that the iWatch will launch in the third quarter of this year, with Apple targeting production of 65 million units by the end of 2014. A reveal in September would mean that the device would be released shortly thereafter, most likely alongside the iPhone 6 and iOS 8. While details about the iWatch have been slim, most reports have pointed to the device featuring biometric sensors to track a number of health-related statistics, including UV light exposure, heart rate, and skin temperature. Apple is also said to be releasing a “Healthbook” app with iOS 8 that will work with the iPhone and iWatch to track other health statistics like weight, heart, rate, and calories. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 14 days ago on mac rumors
In the ongoing Samsung vs. Apple lawsuit, two experts hired by Apple took the stand on Tuesday to explain to the jury why Samsung deserves to pay $2 billion in damages for infringing on Apple's patents. First up was John Hauser, a professor of marketing at the MIT Sloan School of Management, who argued (via CNET) that the specific features patented by Apple, such as slide to unlock, made Samsung's devices far more appealing to consumers. To reach that conclusion, Hauser surveyed 966 Samsung device users (507 phone owners and 459 tablet owners) to measure the percentage of consumers who would buy devices with specific features, including universal search, background syncing, quick links, automatic word correction, and slide-to-unlock, among others. Those metrics were then used to determine how much people would pay for the Apple-patented features that Samsung included in its devices, with Hauser coming to the conclusion that customers would shell out $32 to $102 for each feature. "The features that were enabled by the patents at issue in this case have a measurable impact on consumer demand for Samsung devices," Hauser said during his testimony Tuesday.During cross examination, Samsung objected to Hauser's methodology, which had concluded that Samsung largely sold devices due to the features copied from Apple, and criticized it for overlooking the importance of the Samsung brand and the Android operating system. Following Hauser's testimony, MIT-trained economist Chris Vellturo took the stand (via Re/code) to explain how Apple arrived at its $2 billion number. The damages, he said, are a mix of lost profits and estimated reasonable royalties on the millions Samsung devices that have been accused of infringing on Apple's patents."It's a very large market and Samsung has made a lot of sales into that market," Vellturo said, before getting into the specifics of how he came to his estimate. Samsung's alleged infringement, he said, came at a time of dramatic growth in the market as many people were buying their first smartphone. "It's a particularly significant period for Samsung to have been infringing," Vellturo said, adding that one's first smartphone purchase is a key determining factor in future phone and tablet purchases. He added that Samsung was behind in ease of use and took Apple's know-how to aid its effort to be more competitive. In the original Apple vs. Samsung trial, Samsung was ordered to pay Apple $890 million in damages. The latest suit focuses on newer devices, including the Galaxy S III, Galaxy Note II, Galaxy Tab 10.1, the iPhone 4/4s/5, the iPad 2/3/4, the iPad mini, and fourth and fifth generation iPod touch. Following today's expert testimony, Apple is nearing the end of its case against Samsung. Next week, Samsung will present its infringement case against Apple, where it is asking for $7 million in damages. The entire trial is expected to continue until April 29 or 30, at which point the jury will enter deliberations. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 15 days ago on mac rumors
Apple's iPhone continues to grow in popularity with U.S. teenagers, according to Piper Jaffray analyst Gene Munster's latest semiannual teen survey [PDF], which asked 7,500 teens about their device preferences. 61 percent of teens now own an iPhone, compared to 55 percent from a survey conducted in October 2013 and 40 percent in the fall of 2012. 67 percent of teens expect their next phone to be an iPhone, up slightly from October's survey. When it comes to tablets, 60 percent of teens own one, up from 56 percent in the fall. 66 percent of those own an iPad (55% full-sized, 11% mini), which is down slightly from 68 percent, with ownership shifting further towards the mini. 18 percent of teens who don't own a tablet expect to buy one in the next sixth months and of those prospective buyers, 66 percent plan to choose an iPad. The Spring 2014 survey also covered prospective teen interest in an Apple smart watch, which the company is said to be developing. Of the 7,500 teenagers surveyed, six percent currently own a smart watch and 17 percent of teens would buy an iWatch if Apple were to sell it for $350 or less.The bigger takeaway from our survey is that 17% of teens suggested they would be interested in an iWatch, which we believe is an indication of consumer thirst for not only the iWatch specifically, but the new product categories that have been promised by Apple.In the past, Samsung has attempted to position its Galaxy phones as the choice for teenagers by portraying the iPhone as "uncool," but this marketing tactic appears to be largely unsuccessful given the segment's growing interest in Apple products. Despite the iPhone's popularity, the iPad has become slightly less popular with teenagers as competitors like Google and Kindle have released more affordable options. Android tablets in particular have seen consistent growth among teens, even after the launch of the Retina iPad mini and the thinner and lighter iPad Air. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 15 days ago on mac rumors
Since Microsoft Office for iPad was released shortly after Satya Nadella took the reins at Microsoft, many assumed that he had given the final go ahead for the release of the software. As it turns out, it was actually outgoing CEO Steve Ballmer who gave the green light for the launch of the project. The details come from a new "Ask Me Anything" session on Reddit with Microsoft's Office for iPad team. On the post, a user asked how many of the company's recent moves could be attributed to Ballmer and the team states that the decision to ship Office for iPad was made before Satya became CEO. Microsoft's Office for iPad Testing LabThe decision to ship Office for iPad was made before Satya became CEO. Steve Ballmer approved the plan to ship Office for iPad. -- Kaberi, Technical Product Manager, Office for iPadOffice for iPad was in development for years before it was released to the public in March, with hints of the software first appearing in 2011 and a prototype surfacing in 2012. Microsoft was initially focusing on bringing the Office software to its own line of touch-based tablets before bringing it to the iPad, but the company reversed course earlier this year and launched the software. The team commented on the delay:Since we were designing Office for iPad from a "blank slate" so to speak, we wanted to take the time to deliver the highest possible quality Office experience that is fully optimized for the iPad. A wise man once said, "Details matter, it's worth waiting to get it right." That rings true for how we thought about it.Han-yi Shaw, Group Program Manager & Design Manager for Office for iPadThus far, Microsoft Word, Excel, and PowerPoint have done well in the App Store, hitting the top of the Free App Store Charts within a single day. Microsoft announced last Friday that the apps had reached a collective 12 million downloads since release, and they remain the top three free iPad apps in the App Store. Though Microsoft's apps are available for free from the App Store, creating and editing documents requires an Office 365 subscription, which is priced at $9.99/month or $99.99/year. Apple receives a 30 percent cut of subscriptions that are purchased within the App Store, making the apps lucrative for both companies. Aside from giving details on the release of Office for iPad, the Microsoft Team also gave out information on when to expect new features. Printing, a feature lacking from the existing version of the software is "a high demand feature that [Microsoft] intends to introduce in due course." When asked about a possible update to Office for Mac, the team did not hint at a release date, only confirming that the software is indeed in the works. They did note that Office for iPad has sped up development on Office for Mac, however, as the code for the products is shared and the development platforms are similar. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 15 days ago on mac rumors
WWDC 2014 will kick off on June 2nd with a keynote address from Apple CEO Tim Cook. iOS 8 is the mostly likely focus of the event, but there are a number of other possible topics, including OS X 10.10, Apple TV, MacBook Airs, and the long rumored iWatch. Read full article for more details. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 15 days ago on mac rumors
Late last month, a set of alleged design drawings was published by Japanese magazine MacFan, showing dimensions for upcoming 4.7-inch and 5.7-inch iPhone models. It's not uncommon for us to see design and case leaks in the months leading up to the new iPhone release. In some cases, as with the iPhone 5C, early design leaks turn out to be quite close to the final product, though in other instances they turn out to be inaccurate. Based on those drawings, MacRumors commissioned designer Ferry Passchier to create some full product renderings of the rumored iPhone 6. While these aren't the first renderings, we asked Ferry to also show how they would compare in size to existing devices such as the iPhone 5s and iPad mini. iPhone 6 (4.7") and iPhone 6 (5.7") The iPhone designs in the drawings include several differences compared to the iPhone 5s. The top power button has been moved from the right side to the left side of the device. The rear camera on the larger model is also shown as protruding slightly from the rear shell, as is the case with the current iPod touch. The camera flash has also reverted back to a round-design unlike the one found on the iPhone 5s. Left to Right: iPhone 5s, iPhone 6 (4.7"), iPhone 6 (5.7"), iPad mini This image shows how the new iPhone 6 design compares to the existing product line. The iPhone 5s is depicted on the left with a 4" screen, while the iPad mini (7.9") is on the far right. In between are the rumored 4.7" and 5.7" iPhone 6 from the design document. Over the weekend, an Apple slide deck from April 2013 surfaced from the ongoing Apple-Samsung patent trial, illustrating Apple's awareness that smartphone growth was coming from the low end of the market and in phones with screens larger than the iPhone's 4-inch display. With the slides noting that "customers want what we don't have", it's clear why Apple is reportedly planning to increase the size of the iPhone's display with this year's models. The iPhone 6 is expected to debut this fall, although a recent report from Reuters claims that the larger version may not be ready to launch at that time. We can't be certain these schematics are accurate, but Apple clearly sees the need to address the larger smartphone market. We expect more leaks in the future as production of the iPhone 6 begins ramping up. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 15 days ago on mac rumors
Samsung is the leader in mobile advertising, significantly outspending all its rivals on commercials that target the U.S. market. Though still number one, the Korean company's advertising dollar lead is shrinking, reports the Wall Street Journal, with Samsung's rivals increasing their advertising spending by 33 percent year over year in 2013. According to ad research company Kantar Media, the top seven U.S. smartphone makers spent over $1.3 billion in 2013 on advertisements for print, TV online, radio and outdoor venues. Apple spent $351 million last year, with the bulk of that money ($339 million) going toward TV ads. While Apple increased its spending 5 percent year over year on mobile phone ads, Samsung scaled back its advertising efforts, reducing its U.S. advertising by 10 percent in 2013 to $363 million. The gap between Samsung and Apple now has narrowed to $12 million, which is less than the $68 million gap in 2012. Samsung is known for its aggressive Galaxy marketing campaigns, which routinely target rival devices. Samsung's clever tagline "The next big thing" reportedly infuriated Apple executives and lead to a tense email exchange between Apple's head of marketing Phil Schiller and the company's longtime ad agency, TBWA/Media Arts Lab. Despite outspending Apple in advertising dollars, Samsung trails Apple in U.S. smartphone subscribers, with 26.7 percent market share as compared to Apple's 41.6 percent. Apple's market share continues to grow, but the overall rate of adoption is slowing as the smartphone market approaches saturation. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 15 days ago on mac rumors
Benoit Dupin, the Vice President of Amazon A9′s Search Technology group, has left his position at the online retailer to join Apple, reports 9to5Mac. Dupin's profile recently was removed from Amazon's A9 website, and Dupin's LinkedIn profile now reflects his new position as Director at Apple. At Amazon, Dupin worked in the A9 group, which powers product search and advertising throughout Amazon's international web stores. Dupin has experience working with search infrastructure, search experience and search relevance at Amazon. He also held positions at HP, Easyplanet and Canon Research France. Dupin is joining Apple as a possible replacement for the exiting Cathy Edwards of Chomp, who joined Apple when the Cupertino company acquired the smartphone app search engine. Edwards served as the Director of Evaluation and Quality for Apple Maps, iTunes Store and App Store. Dupin will assume a similar role as Edwards, bringing his search expertise to those product areas within Apple. Dupin's exact role at Apple in not known, but his search expertise could be utilized in Apple's Maps as well as its iTunes and App Store, all of which have been criticized for their undependable search results. The company regularly tweaks its search algorithm within its App Store, recently adding a new search suggestion feature for iOS owners. Apple also is rumored to be working on improving the Maps experience in iOS 8 with new transit Directions and improved points of interest data. Recent Mac and iOS Blog Stories • 'PayPal Here' for iOS Updated with Revamped User Interface, Dynamic Search • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Read More...
posted 15 days ago on mac rumors
An alleged bill of materials for Apple’s upcoming iWatch has surfaced, with supply chain sources indicating that the product will launch in the third quarter of this year, reports Taiwan’s Economic Daily News [Google Translation] (via DigiTimes). iWatch concept by Todd Hamilton, based on the Nike FuelBand The report claims that the iWatch itself will be manufactured by Apple supplier Quanta Computer, with Richtek Technology and TPK supplying chips and sapphire touch panels, respectively. Meanwhile, the device’s processor is said to be developed by Apple, with chip production being outsourced to Samsung. In total, Apple is said to be targeting production of 65 million iWatch units by the end of 2014. Notably, two suppliers mentioned in the report have been linked to previous stories about iWatch production, albeit with contrasting details. In November, Quanta Computer was rumored to have landed a contract to mass produce the iWatch for a Q2 2014 release, while a report this past February claimed that Apple had chosen TPK to supply flexible AMOLED panels for iWatch. While the exact features of the iWatch are currently unknown, past rumors have indicated that the device will feature biometric sensors to track a number of health-related statistics, including sleep activity, UV light exposure, and heart rate. A “Healthbook” companion app is also said to be in the works for iOS 8, which would integrate with the iPhone and iWatch to monitor and track other health statistics. To this point, most reports have pointed to a release later in the year for the iWatch alongside the iPhone 6 and iOS 8. A Q3 2014 release as indicated by the Economic Daily News would mean that the device could be unveiled by Apple sooner, possibly at the company’s annual Worldwide Developers Conference. Recent Mac and iOS Blog Stories • Apple Bringing More Chip Development In House • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates

Read More...
posted 15 days ago on mac rumors
Apple’s long-rumored “iWatch” smartwatch may include a UV light exposure sensor provided by Texas-based Silicon Labs, according to a new research note from Barclays analyst Blayne Curtis (via AppleInsider). The digital ultraviolet sensor, which was announced in February, is described by Silicon Labs as “ideal for activity-tracking wrist and arm bands, smart watches and smartphone handsets.” In addition to tracking UV sun exposure, the sensor is also said to track heart/pulse rate and blood oximetry levels and provide proximity and gesture control. Traditional watch-style iWatch concept by Gábor Balogh These chips measure UV exposure to aid those with elevated risk of sunburn or just a general concern about excessive sun exposure, and we believe they may be of appealing to OEMs looking to differentiate in a crowded market. To that end, while these products have seen little public hype thus far, we believe SLAB has a win in Apple’s upcoming iWatch (late 2H14 or early 2015). Past reports have indicated that Apple is preparing to include the ability to monitor a number of health-related metrics in the iWatch such as heart rate, sleep activity, movement, perspiration levels, and skin temperature. Apple is also said to be developing a “Healthbook” app for iOS 8 which would help the iWatch monitor and track health statistics like weight, heart rate, calories and step counts in conjunction with the iPhone. Over the past year, Apple has also hired a number of health experts in fields related to heart rate monitoring and fitness tracking, including two executives from pulse-oximetry company Masimo and others from C8 MediSensors, a company that develops non-invasive blood monitoring sensors. While details on the iWatch have been mostly limited, more information on the product is likely to be revealed as the product’s release grows closer. It is unknown when Apple plans to release the iWatch itself, but a fall release date alongside iOS 8 and the next-generation iPhone is likely. Recent Mac and iOS Blog Stories • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers

Read More...
posted 15 days ago on mac rumors
Adobe's professional photo editing software Lightroom has finally made its way to iOS devices with Adobe's new Lightroom mobile app for the iPad, allowing photographers who use the desktop version of Lightroom to edit and organize photos from anywhere. Lightroom mobile is not a standalone app, requiring both a subscription to Adobe's Creative Cloud and Lightroom 5 to function. Integrating seamlessly with the full version of Lightroom 5 for PCs and Macs, Lightroom mobile allows users to log in to the app with an Adobe ID to access the library of content stored in a desktop version of Lightroom. The app downloads Smart Previews of files from the desktop app, allowing for very fast content transfers between the desktop and the mobile app.The new Lightroom mobile app brings powerful Lightroom tools to the iPad, delivering photography essentials – such as non-destructive processing of files – and utilizing new Smart Preview technologies to free professional-class photo editing from the confines of the desktop. Lightroom mobile is built on a powerful synchronization architecture, designed specifically for photos, and provides the most efficient way to manage and edit images across desktops, mobile devices and the Web.Smart Previews do require an ongoing Internet connection to sync back and forth between Adobe's servers to prevent iPad users from having to download huge files, but files can also be downloaded in full for offline editing if preferred. Lightroom mobile supports much of the same functionality as the desktop version of Lightroom, offering users access to metadata and a basic editing toolbar that contains desktop presets (except for custom presets) and adjustment tools for altering shadows, clarity, contrast, and more. There are also crop and rotate tools for manipulating photos, and a simple three finger tap on the screen displays the before and after when editing. All of the adjustments made within Lightroom mobile are automatic and sync to Lightroom on the desktop, with history states saved as well, making all iterations of a final image visible at a glance. Adobe's new app has been designed with mobile productivity in mind and it is not, at this time, designed to replace the desktop version of Lightroom for editing. Adobe envisions it as more of a quick-use tool, allowing users to sort through images and make quick edits on files to determine what might need further editing via the desktop. Swiping through a huge number of images and using quick touch gestures to mark favorites can be done somewhat more quickly on a tablet, for example. Adobe's Lightroom mobile has intuitive gestures that include a two-finger tap as an app-wide gesture that controls a number of different functions, including toggling metadata, turning on the histogram, and more. Images are grouped by folders specified in Lightroom and displayed in a grid gallery. Tapping an image allows it to be viewed full screen and a simple swipe up or down allows it to be flagged for editing or rejected. Lightroom mobile also has some powerful organizational capabilities, letting users sort images by different aspects like capture time, file name, modification time, and more. Photos in Lightroom mobile can be saved to the camera roll or shared via social networking sites and images taken with the iPad can also be set to import directly into the app – and the desktop version of Lightroom via syncing. The app also contains built-in slideshow functionality, allowing users to use their Lightroom photos in presentations. Adobe purposefully left some features out of Lightroom mobile so the simple touch experience wouldn't be overwhelmed with a glut of unnecessary functions. Custom created presets are not available, for example, nor are star labels. The company did make it clear, however, that it is open to adding additional features that its customers want in Lightroom mobile in the future. With Lightroom mobile, photos will also be viewable and shareable on Lightroom.Adobe.com. While Lightroom mobile is limited to the iPad 2 or later at this time, Adobe does has plans for an iPhone version later this year. Lightroom mobile for the iPad is available as a free download [Direct Link] but using it will require an Adobe Creative Cloud subscription. Access to the app is included with following plans: Creative Cloud Complete ($49.99/month), the Photoshop Photography Program ($9.99/month), which includes access to both Photoshop and Lightroom, Creative Cloud Student and Teacher Edition ($29.99/month) and Creative Cloud for teams ($69.99/month/user). Recent Mac and iOS Blog Stories • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers

Read More...
posted 15 days ago on mac rumors
Because of overwhelming demand for its annual Worldwide Developers Conference, Apple enacted a lottery to determine who would be able to attend the 2014 event, accepting entries from Thursday, April 5 to April 7 at 10:00 AM PT. The ticket lottery has now ended and Apple has begun notifying lottery winners by email. According to the WWDC site, all applicants who submitted an entry were supposed to know if they had won (or lost) by 5 PM PT, but it appears the emails are taking a bit longer to be sent out. In 2012, Apple sold tickets on a first come first serve basis, with the available tickets selling out in just under two hours. A year later, in 2013, those tickets were gone in just two minutes, though Apple later invited additional developers to attend. Demand for WWDC prompted Apple to reinstate its Tech Talk sessions for developers throughout the fall of 2013, which will likely be repeated this year. Lottery winners will be able to purchase an all-inclusive ticket for the Worldwide Developers Conference that includes access to Sessions, Labs, and special events for $1,599. 200 scholarship tickets are also available for students. Apple's 2014 WWDC event is set to begin on June 2 and will likely open with a keynote where the company will unveil upcoming hardware and software products, giving us glimpses of iOS 8 and OS X 10.10, among other things. Recent Mac and iOS Blog Stories • American Express Offers $5 off a $5 iTunes/App Store Purchase • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers

Read More...
posted 16 days ago on mac rumors
iOS 7 adoption continues to grow, with Apple seeing the operating system on 87 percent of devices connected to the App Store, according to Apple's App Store developer support page. The numbers come seven months after the operating system's original release and two months ahead of the expected preview of iOS 8 at Apple's Worldwide Developers Conference in two month's time. Apple has traditionally seen speedy adoption of its new iOS releases because it makes it easy for customers to upgrade to the new operating system without too much trouble, and it's likely that iOS 8 will see similar adoption after its expected release this fall. iOS 8 is expected to include upgrades to Apple's Maps app, including possible support for public transit directions and enhanced points of interest, a Healthbook app that assists users in aggregating personal health data like blood pressure, heart rate, and more -- perhaps in concert with a smart watch product -- as well as improvements to Siri and iTunes Radio, two of the more recent additions to Apple's mobile operating system. In contrast to Apple, Google sees only 5.3% of its users running the latest version of its Android operating system, version 4.4 or KitKat, which came out in October 2013 -- a month after iOS 7 was released. The increasing adoption rate of iOS 7 has also led to a drop in iOS 6 usage, with the older operating system now installed on just 11 percent of devices. 2 percent of devices are using older versions of iOS. In early December, iOS 7 usage was at 74 percent, jumping to 78 percent later in December, 80 percent in late January and 85 percent towards the end of March. Apple's data, which comes directly from the App Store, represents concrete iOS 7 adoption information for developers. Recent Mac and iOS Blog Stories • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns

Read More...
posted 16 days ago on mac rumors
Multiple insider details on Apple and its business practices are surfacing during the company's second patent trial with Samsung, including a series of tense emails between Apple's head of marketing Phil Schiller and Apple's longtime ad agency, TBWA/Media Arts Lab (via BusinessInsider). Following the January 2013 release of an article from The Wall Street Journal entitled, "Has Apple Lost Its Cool to Samsung?" Schiller emailed Media Arts Lab and told them "We have a lot of work to do to turn this around…." In the article, The Wall Street Journal lauds Samsung's aggressive marketing campaign for the Galaxy S3, which had the clever tagline "The next big thing is already here." Samsung has argued that the campaign was a tipping point for the company and that it infuriated Apple executives as the advertising was coming at a time when Apple's own advertising was in a slump. Following Schiller's email about the WSJ article, the ad agency wrote back a lengthy email outlining a plan to put the iPhone back in the spotlight, unfortunately comparing Apple in 2013 to Apple in 1997, when the company was on the brink of going out of business. The email went on to suggest that the agency be given more freedom to experiment with ideas and that Apple needs to consider specific questions, such as company behavior, sales approaches, and product roadmaps. Schiller was "shocked" by the email he received from Media Arts Lab, both at the reference to 1997 and the idea that the team should be given free rein to create ideas that had not been pitched in Marketing and Communication (Marcom) meetings. The advertising agency quickly penned an apology to Schiller and a few weeks later, another email exchange indicated Apple was happy with the advertisements the company was creating for the iPad, but still dissatisfied with iPhone advertising. Schiller noted that he watched Samsung's pre-Super Bowl ad, saying "I can't help but think 'these guys are feeling it'". While it's clear there was some serious tension between Apple and its advertising agency in 2013, the two did not end up parting ways. Later in the year, Apple launched its "Music Every Day" and "Photos Every Day" ads, which turned out to be highly successful. Apple followed it up with a heartwarming iPhone 5s commercial, ending out the year on a high note and picking up advertising in 2014 with the current "Your Verse" campaign. Recent Mac and iOS Blog Stories • Intel Expands Thunderbolt Networking with PC Support for Ultra-Fast Connections • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns

Read More...
posted 16 days ago on mac rumors
In the coming months, former Burberry CEO Angela Ahrendts will assume her new position as the senior vice president in charge of Apple's retail and online sales efforts. Before she leaves the fashion world for technology, Ahrendts will be made an honorary Dame of the British Empire for her work at Burberry, reports The Daily Mail. Because she is American, Ahrendts won't receive the honor from the Queen at Buckingham Palace, and she won't be allowed to use the title Dame, only the initials DBE (Dame of the British Empire) at the end of her name. She will be honored at a small ceremony to be held today at the Department of Business, Innovation and Skills in Westminister with the UK's business secretary Vince Cable as the Master of Ceremonies. Mr Cable will pay tribute to the mother of three, from Indiana, describing her as a ‘landmark figure in business’ and a ‘powerful role model to the next generation of young British talent.’ He will say: ‘She has revitalised this iconic British brand with flair and cutting edge innovation, allied with sound commercial acumen.’ Ahrendts is not the only Apple executive to receive the honorable title from the British government. Apple's Jony Ive received his knighthood in 2011 and described the honor as "absolutely thrilling." Steve Jobs also was set to be awarded honorary knighthood, but his nomination was reportedly blocked for political reasons by Gordon Brown, who was Prime Minister at the time. Recent Mac and iOS Blog Stories • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station

Read More...
posted 16 days ago on mac rumors
Internal documents included in the second patent trial between Samsung and Apple last week revealed how Apple viewed Android, calling for a "Holy War" against Google and expressing concern about competition from larger-screened, lower-priced Android phones. A new set of documents reported by Re/code and AppleInsider reverses this perspective, showing how Samsung was laser-focused on Apple with the objective of beating the Cupertino company as its "#1 priority" in 2012. The internal document outlines the lessons Samsung learned in 2011 as it continued development on its Galaxy line of phones and faced a patent infringement lawsuit from Apple. Samsung considered the threat from Apple to be "extremely real and urgent" and communicated to employees that "everything must be [in the] context of beating Apple" in 2012. Samsung listed the expected features of the upcoming iPhone 5 and predicted how Apple's iPhone would perform in the marketplace. The Korean company also detailed how it would boost its own Galaxy branding and work with both carriers and retailers to expand its retail presence to combat growing consumer interest in the iPhone. Samsung also detailed a strategy of "continuous" branding campaigns where "Galaxy Nexus rolls into Galaxy Note into GSIII," playing upon Apple's consistent branding of iPhone across generations of its products. "Drive consumer pull," Samsung's Galaxy branding document strategized, hoping that "customers walk into stores asking for Samsung." To get there, Samsung said it needed to "understand why customers buy Apple," and then "develop countermeasures by carrier/retail." The documents reveal that Samsung shifted its product lineup to serve carriers with 80% of the company's product roadmap supporting carrier demands for joint projects, exclusive offers and low-cost handsets for entry-level consumers. Only 20% of its product lineup focused on high-end handsets like the Galaxy S3 and the Note II. Samsung also spent billions on advertising to support its Galaxy phones with Apple-targeted ads that focused on iPhone line-waiters, Apple's Genius Bar and more. Samsung credits the company's 2012 "Next Big Thing" advertisements as "a tipping point" for the company's branding and claimed in its opening arguments last week that Apple was taken aback by the edgy marketing campaign. Recent Mac and iOS Blog Stories • LaCie Unveils Three New Thunderbolt 2 Storage Solutions for 4K Video Editing • Apple Expands iPhone Trade-In Program to Germany • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station

Read More...
posted 17 days ago on mac rumors
The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple's analysis of the future of the smartphone market. The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple's growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones: In a further breakdown, Apple acknowledges that "consumers want what we don't have" -- which shows that the majority of smartphone growth is in both >4" screen sizes and Apple has been heavily rumored to be introducing a larger iPhone 6 this fall. The size of the new iPhone has been thought to be 4.7" or 5.5" with the 4.7" model coming first. While rumors have been consistent, Apple's own insights from 2013 explain why such a move is likely to happen. Recent Mac and iOS Blog Stories • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station • Apple Joins Lobbying Group to Influence Patent Legislation • 'FTL: Faster Than Light' Now Available for iPad with New Content    

Read More...
posted 18 days ago on mac rumors
Google is gearing up to release a new Android TV set-top media box that utilizes a simple card interface with native apps and games, voice search, and a proactive recommendation system, according to new documents obtained by The Verge. The documents note that while Android powers the box’s experience, the interface will be represented by a simple “cards” interface that represent a variety of mediums, including movies, shows, apps, and games. Users will be able to scroll through the interface with a four-way directional pad that contains Enter, Home, and Back buttons, with the set-top box reportedly featuring “optional” game controllers. “Access to content should be simple and magical,” reads one Google document, which adds that it should never take more than three clicks or gestures to go from the homescreen to enjoying a new piece of content. Even search appears to be secondary to intuitively understanding what you want and delivering it as soon as possible, though search will be still be one of Android TV’s primary tools. In addition to universal search, pressing the Search button on the controller will let you search from within individual apps as well. Moreover, Android TV is said to contain support for voice input, notifications, and search, with the set-top box also being able to recommend content based on a user’s interests and resume content viewed elsewhere the moment Android TV is turned on. Google is reportedly asking select developers to create games and apps for its new set-top box with optimized interfaces for the TV, as apps for Vevo, Netflix, Hulu, Pandora are expected to ship with the device. The company will also work in its own apps including Play Movies, YouTube, and Hangouts. “Android TV is Android, optimized for the living room consumption experience on a TV screen,” writes the company, but the focus is on simplicity for now. Google is stripping away unneeded features like telephony, cameras, touchscreen support and near-field communication to keep developers focused, and handing them ready-made interfaces where they can hopefully just plug in shows, games, photos, music, and films. Google is also expected to keep its popular Chromecast HDMI streaming accessory with the release of Google TV, with The Verge noting that developers will be required to build two different interfaces for the two different devices. It is not known specifically when the device will launch, but it is clear that Google’s Android TV will enter a growing market of set-top boxes - just this past week, Amazon launched its own Fire TV media streaming box with voice search, game support and more that competes with others devices such as Apple TV and Roku. The move comes as Apple is said to be preparing a new version of the Apple TV that will integrate with Comcast’s network to enable a streaming TV service for users. Apple is expected to unveil its new Apple TV sometime in the near feature, although some rumors have suggested a launch as early as April. Recent Mac and iOS Blog Stories • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station • Apple Joins Lobbying Group to Influence Patent Legislation • 'FTL: Faster Than Light' Now Available for iPad with New Content    

Read More...
posted 18 days ago on mac rumors
Steve Jobs outlined a potential future for the Apple TV in an email correspondence with top Apple executives in 2010, a year before his death, noting potential plans for the "Apple TV 2" that included TV subscriptions, apps, browser and a "magic wand" control device. The email was published today as a part of Apple's lawsuit trial with Samsung (via The Verge). 8. Apple TV 2 - David Moody, Jeff Robbin - Strategy: stay in the living room game and make a great "must have" accessory for iOS devices - sales so far, projections for this holiday season - add content: - NBC, CBS, Viacom, HBO, ... - TV subscription? - where do we go from here? - apps, browser, magic wand? While the potential Apple TV features aren't mentioned in concrete terms, they do provide insight into features Apple was internally discussing and considering in 2010. Additionally, the internal email also confirms that Apple has considered using its patented Nintendo Wiimote-like MagicWand to control Apple TV. Jobs' email also goes over other subjects for Apple's 2010 Top 100, a secret meeting in which top Apple employees discuss strategy for the upcoming year, including plans for the "plus" iPhone 4 that was eventually named the iPhone 4s and a low cost iPhone model based on the iPod touch that would replace the iPhone 3GS. Plans for the future of iOS are also mentioned, with Jobs noting that strategy should be to "catch up to Android where we are behind (notifications, tethering, speech...) and leapfrog them (Siri, ...)". The subject of Apple's now defunct MobileMe service makes up another large part of the email, with Jobs acknowledging that Google was "way ahead of Apple in cloud services" and that both the search giant and Microsoft had better technology than Apple but had not "figured it out yet". The email also notes that Apple's plan was to improve MobileMe to the point where it tied all Apple's products together and made its ecosystem even more "sticky", so that it would be more difficult for customers to leave for a competitor. Finally, the email makes mention of Apple's desire to further its lead over Google in music and great apps in the App Store as a part of Apple's "holy war" with Google, with mentions for both The Beatles and iTunes in the Cloud. Recent Mac and iOS Blog Stories • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station • Apple Joins Lobbying Group to Influence Patent Legislation • 'FTL: Faster Than Light' Now Available for iPad with New Content    

Read More...
posted 19 days ago on mac rumors
Apple senior software engineer Greg Christie took the stand today in Apple's second patent trial against Samsung, where he shared some details on the development of the "Slide to Unlock" function Samsung is accused of copying and gave additional details on the development of the original iPhone. One of Apple's major arguments against Samsung is the fact that developing the iPhone was a serious risk for the company as it was new territory, a point that Christie reiterated in his testimony as he described the three year journey of the iPhone's development (via CNET). The iPhone went through hundreds of different design tweaks as Apple worked to make the phone function in a way that anyone could understand. The company's focus on simplicity remains to this day, with Apple designing for "normal people," as described by Christie."One of the biggest challenges is that we need to sell products to people who don't do what we do for a living," Christie, one of the inventors of the slide-to-unlock iPhone feature, said. When designing products, Apple keeps in mind that it wants “normal people – people with better things to do with their lives than learn how a computer might work – to use the product as well as we can."Christie helped develop some of the original iPhone's key features and he is known as the inventor of "Slide to Unlock," a function that prevents the iPhone from being activated accidentally while within a pocket. During his testimony, Christie also detailed the creation of the function (via Re/code), noting that Apple had originally aimed to have the device's screen on at all times. A screen that was always on proved to be infeasible, with Christie citing an inability to meet power requirements. "We had to resort to a power button," he said, stating that the company was also concerned with "pocket dialing.""We knew we had to have a locked mode, or a locked state, where it wouldn't let you do most things, except you could unlock it," Christie said.That need resulted in the development of Apple's famous Slide to Unlock function, which Christie testified was an important feature on the phone because it is the first thing a customer sees on the iPhone, both in store and at home. During this second patent trial, which covers newer devices, Apple was limited to levying just five patents against Samsung, making each one vital to the case. Apple is aiming to prove that each patent is highly valuable to the company and is seeking $2 billion in damages from Samsung. Greg Christie gave additional details on the development of the original iPhone ahead of the patent trial, which can be found in his March interview with The Wall Street Journal. Recent Mac and iOS Blog Stories • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station • Apple Joins Lobbying Group to Influence Patent Legislation • 'FTL: Faster Than Light' Now Available for iPad with New Content    

Read More...
posted 19 days ago on mac rumors
Apple is worried about larger-screened, lower-priced Android phones, according to an internal document shared today in the ongoing Apple vs. Samsung patent lawsuit (via Re/code). The document, which is from the company's sales department, notes that iPhone growth could drop due to competition from smartphones that have larger screens or lower prices than the iPhone."Competitors have drastically improved their hardware and in some cases their ecosystems," a member of Apple's sales team wrote in a document that was prepared as part of a fiscal 2014 offsite meeting. Portions of the document were shown Friday to the jury in the Apple-Samsung case. Other concerns noted in the document included the idea that Android rivals were "spending 'obscene' amounts of money on advertising and/or carrier channel to gain traction" and that mobile carriers had an interest in limiting iPhone sales because of, among other things, the high subsidies they had to pay on the device.Samsung presented the document during its cross-examination of Apple senior vice president Phil Schiller, who was on the stand earlier today. According to Schiller, the document was not representative of Apple policy and contained information that he largely disagreed with. Ahead of the release of the iPhone 5c, many thought Apple would enter the low-cost smartphone market for the first time, positioning the phone as an alternative to cheaper Android phones. The iPhone 5c ended up being priced higher than expected and was later described by Tim Cook as a mid-tier device rather than a low-cost option. Though it is unwilling to sacrifice quality for price even amid fierce competition, Apple is gearing up to compete with Android phones and boost its growth through another arena in 2014 -- larger screens. Rumors have indicated the iPhone 6 may be released in two sizes, 4.7 and 5.5 inches, both of which are larger than the existing iPhone 5s. Analysts have already suggested the release of a larger-screened iPhone could lure back a significant number of Android switchers and cause a massive spike in upgrades. Other tidbits from the Apple vs. Samsung lawsuit include details on its "Holy War" with Google and the fact that Apple considered dropping its advertising partner, Media Arts Lab, due to its dissatisfaction with its advertising in early 2013. Following Phil Schiller, Apple senior software engineer and inventor of "Slide to Unlock" Greg Christie has taken the stand, largely reiterating details on the development of the original iPhone, which were first published in an interview with The Wall Street Journal in March. Recent Mac and iOS Blog Stories • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station • Apple Joins Lobbying Group to Influence Patent Legislation • 'FTL: Faster Than Light' Now Available for iPad with New Content    

Read More...
posted 19 days ago on mac rumors
Steve Jobs is best known as the co-founder of Apple and the man who spurred the company to greatness, but he also co-founded Pixar Animation Studios, another company that's both highly successful and widely admired for the quality animated movies that it produces. In a new book that's slated to be released next week, Pixar president and co-founder Ed Catmull gives an inside look at Pixar and what made the company so successful. An early excerpt describing Steve Jobs and his influence on the company has been published at Gizmodo, giving an inside look at Jobs' later years. Though Jobs is often described as obsessed with perfection and relentlessly tough on his employees, Catmull notes that he underwent a significant transformation as he matured, becoming sensitive to other people's feelings and their "value as contributors to the creative process" during his last two decades of life. Catmull attributes some of that personality shift to Jobs' experiences at Pixar, a company that he was particularly proud of because of the lasting impact its films had on the world. Jobs believed that movies endure because they "dig for deeper truths" and later in life, he fully embraced the "nobility of entertaining people."His experience with Pixar was part of this change. Steve aspired to create utilitarian things that also brought joy; it was his way of making the world a better place. That was part of why Pixar made him so proud—because he felt the world was better for the films we made. He used to say regularly that as brilliant as Apple products were, eventually they all ended up in landfills.During Pixar's early years, Jobs is described as the company's benefactor, later becoming a "protector" who gave constructive criticism within the company but defended it to the outside world. As a side project, Pixar was a "place [Jobs] could relax and play a little," which changed him for the better, according to Catmull.While he never lost his intensity, we watched him develop the ability to listen. More and more, he could express empathy and caring and patience. He became truly wise. The change in him was real, and it was deep.Jobs was able to diagnose problems at Pixar with "startling efficiency," focusing on the problem itself and not the filmmakers. As he spent more time at the company, he became "more articulate and observant of people's feelings."Some people have said that he got mellower with age, but I don't think that's an adequate description of what happened; it sounds too passive, as if he just was letting more go. Steve's transformation was an active one. He continued to engage; he just changed the way he went about it.Catmull's Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is currently available for preorder on Amazon.com and will be released on April 8. The full excerpt on Steve Jobs' role at Pixar is well worth reading and can be found over at Gizmodo. Recent Mac and iOS Blog Stories • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station • Apple Joins Lobbying Group to Influence Patent Legislation • 'FTL: Faster Than Light' Now Available for iPad with New Content    

Read More...
posted 19 days ago on mac rumors
Apple's (Product) RED contributions towards the fight against AIDS have reached $70 million, according to a Friday tweet from the (RED) Twitter account. That's up $5 million from $65 million in July of 2013, with 100 percent of that total going towards HIV/AIDS programs in Africa. Great news to end the week! Apple's total for @RED reaches $70 MILLION. 100% goes to fight #AIDS. Thank you all for buying (APPLE)RED.— (RED) (@RED) April 4, 2014Apple has collaborated with (RED) since it was created in 2006, first releasing a special edition (RED) iPod nano. Since then, Apple has released a number of (RED) devices, including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases. With every (RED) product bought, Apple donates a portion of the purchase price to the charity. Last year, lead Apple designer Jony Ive teamed up with designer Marc Newson to create a range of one-of-a-kind products that were auctioned off by Sotheby's, with proceeds going to (RED). Items included a red Mac Pro and solid gold EarPods, earning nearly $13 million in total. (Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date. Recent Mac and iOS Blog Stories • Sprint Offers Up To $650 For New Framily Subscribers • Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening • iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates • Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers • Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns • Elgato Becomes Latest Company to Launch Thunderbolt Docking Station • Apple Joins Lobbying Group to Influence Patent Legislation • 'FTL: Faster Than Light' Now Available for iPad with New Content    

Read More...