posted 13 days ago on mac rumors
Wired earlier this morning posted an interview with Apple Human Interface Chief Alan Dye, in which Dye discusses a few lesser-known details of the Apple Watch, specifically giving Wired an inside look at the obsessive level of detail that went in to making each of the Watch's customizable faces. An Apple designer works to capture a jellyfish for a photograph in Apple's design studio During the interview, Dye elaborates on his team's enormous talent, but says what makes them work so well is that they "really care" about what they create. Echoing back to Steve Jobs' creative concern over every bit of minutiae within any one of Apple's products, Dye begins discussing the process of capturing a simple flower bloom for one of the Apple Watch faces. Yet what Dye seems most fascinated by is one of the Apple Watch’s faces, called Motion, which you can set to show a flower blooming. Each time you raise your wrist, you’ll see a different color, a different flower. This is not CGI. It’s photography. “We shot all this stuff,” Dye says, “the butterflies and the jellyfish and the flowers for the motion face, it’s all in-camera. And so the flowers were shot blooming over time. I think the longest one took us 285 hours, and over 24,000 shots.” The same goes for the jellyfish face, which was captured by the team after building a tank within the design studio and shooting a variety of different species at 300 frames-per-second with high-end Phantom cameras. The resulting 4096 x 2304 images were shrunk down to fit the Watch screen, Dye noting “when you look at the Motion face of the jellyfish, no reasonable person can see that level of detail. And yet to us it’s really important to get those details right.” A look at Apple's detailed process in photographing jellyfish, butterflies, and flowers for the Watch. The Mickey Mouse face features a similar level of detail, with the popular mouse's feet tapping in exact rhythmic beat to a one second count. Dye claims that if one were to line up 100 Apple Watches with the Mickey face on, his foot would tap in perfect unison on each one. The astronomy faces are some of Dye's favorites, however, with the Apple chief noting how hard the team worked to perfect the Earth and Moon's daily orbits and cycles. Dye points out the subtlety of this face. “When you tap on the Earth and fly over the moon: We worked really hard with our engineering team to make sure the path you take from your actual position on the Earth to where the moon is and seeing its phase, is true to the actual position of the Earth relative to the moon.” Wired interviewed both Dye and Apple vice president of technology Kevin Lynch earlier in April, with the two providing some behind-the-scenes knowledge on everything from the origins of the Apple Watch to the reasoning behind the look of the fitness-related medals. Check out the full Wired interview here. Recent Mac and iOS Blog Stories • First Apple Watch Unboxing Video Surfaces • Apple Opening Second Retail Store in Hangzhou, China on Apple Watch Launch Day • From the Forums: Retina MacBook Opinions and Discussion • Designers Imagine Fanciful Concepts for What an Apple Car Might Look Like • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag

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posted 13 days ago on mac rumors
Apple has given members of the media several hands-on experiences with the Apple Watch following its special events, but ahead of Apple Watch pre-orders, select sites have been able to get a much closer look at the device. Apple has provided multiple publications with Apple Watch review units, giving them a chance to spend multiple days with the watch, and they've now shared their opinions in reviews published today. Apple Watch has received favorable reviews, but isn't for everyone (Image: CNET) We've rounded up tidbits from several of the best reviews in order to give MacRumors readers a look at the Apple Watch from the perspective of those who have finally had a chance to use it extensively. The roundup includes reviews and opinions from The Wall Street Journal, The New York Times, The Verge, Re/code, Yahoo Tech and other large publications that tested the Apple Watch. Farhad Manjoo, The New York Times:"It was only on Day 4 that I began appreciating the ways in which the elegant $650 computer on my wrist was more than just another screen. By notifying me of digital events as soon as they happened, and letting me act on them instantly, without having to fumble for my phone, the Watch become something like a natural extension of my body—a direct link, in a way that I’ve never felt before, from the digital world to my brain. […] What’s more, unlike previous breakthrough Apple products, the Watch’s software requires a learning curve that may deter some people. There’s a good chance it will not work perfectly for most consumers right out of the box, because it is best after you fiddle with various software settings to personalize use. Indeed, to a degree unusual for a new Apple device, the Watch is not suited for tech novices. It is designed for people who are inundated with notifications coming in through their phones, and for those who care to think about, and want to try to manage, the way the digital world intrudes on their lives." Geoffrey Fowler, The Wall Street Journal:"With the Apple Watch, smartwatches finally make sense. The measure of their success shouldn’t be how well they suck you in, but how efficiently they help you get things done. Living on your arm is part of that efficiency—as a convenient display, but also a way to measure your heart rate or pay at a cash register. This is a big idea about how we use technology, the kind of idea we expect from Apple. […] Yet the Apple Watch isn’t quite the gatekeeper to my digital life that I wanted. Take app alerts—there’s a fine line between being in the know and having your wrist jiggle all day. It never got horrible for me, because Apple lets you assign VIP status to individual contacts and specify which apps can trigger alerts. But setting up all of this is a tedious—and unfortunately ongoing—chore."Nilay Patel, The Verge:"There’s no question that the Apple Watch is the most capable smartwatch available today. It is one of the most ambitious products I’ve ever seen; it wants to do and change so much about how we interact with technology. But that ambition robs it of focus: it can do tiny bits of everything, instead of a few things extraordinarily well. For all of its technological marvel, the Apple Watch is still a smartwatch, and it’s not clear that anyone’s yet figured out what smartwatches are actually for." Lauren Goode, Re/code:"Not everyone has an iPhone 5 or later, which is required for the watch to work. Not everyone wants her wrist pulsing with notifications, finds animated emojis thrilling or needs to control an Apple TV with her wrist. Smartwatches can sometimes feel like a solution in search of a problem. […] One day this past week, I woke up at 5:15 am, exercised for an hour using the Watch, ran Maps during my commute, made phones calls and received notifications throughout the whole day, and by 11:00 pm the Watch was just hitting its Power Reserve point."David Pogue, Yahoo Tech:"The Apple Watch is light-years better than any of the feeble, clunky efforts that have come before it. The screen is nicer, the software is refined and bug-free, the body is real jewelry. First-time technologies await at every turn: Magnetic bands, push-to-release straps, wrist-to-wrist drawings or Morse codes, force pressing, credit-card payments from the wrist. And the symbiosis with the iPhone is graceful, out of your way, and intelligent. But the true answer to that question is this: You don’t need one. Nobody needs a smartwatch. After all, it’s something else to buy, care for, charge every night. It’s another cable to pack and track. Your phone already serves most of its purposes. With the battery-life situation as it is, technology is just barely in place to make such a device usable at all."The Apple Watch will be available to pre-order beginning on Friday, April 10 at 12:01 a.m. Pacific Time. Orders will go live in all first wave launch countries simultaneously. Try-on appointments for the Apple Watch will also be available on April 10, giving customers a chance to experience the Apple Watch in person ahead of its April 24 launch. Recent Mac and iOS Blog Stories • Apple Opening Second Retail Store in Hangzhou, China on Apple Watch Launch Day • From the Forums: Retina MacBook Opinions and Discussion • Designers Imagine Fanciful Concepts for What an Apple Car Might Look Like • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive

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posted 13 days ago on mac rumors
OS X 10.10.3 with the all-new Photos app will be available Wednesday as a free software update for Mac users, according to The Associated Press. The news organization mentioned the release date as part of its in-depth release about the all-new Photos for OS X app, which it praised for making basic photo editing easy."Procrastinate no more. Apple's new Photos app for Mac computers, available Wednesday as a free software update, makes it easy to organize and edit your pictures. The app, which replaces iPhoto, bundles professional-level tools such as granular color correction into one free consumer package."OS X 10.10.3 will be available through Software Update in the Mac App Store. Recent Mac and iOS Blog Stories • Apple Opening Second Retail Store in Hangzhou, China on Apple Watch Launch Day • From the Forums: Retina MacBook Opinions and Discussion • Designers Imagine Fanciful Concepts for What an Apple Car Might Look Like • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive

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posted 13 days ago on mac rumors
Apple announced today that it is collaborating with internationally acclaimed artist HENSE to commemorate the upcoming opening of its all-new Apple Store at 1021 Lincoln Road in Miami, Florida. The relocated store is set to open April 24, the same day that the Apple Watch goes on sale in the United States, and HENSE will be painting a one-of-a-kind mural live from April 8 to April 12 to celebrate the opening."Miami is one of the most creative places on Earth. A big part of that creativity is expressed through its incredible street art scene. So to announce the upcoming opening of the all‑new Apple Store at 1021 Lincoln Road, we’re collaborating with internationally acclaimed artist HENSE. The mural he’s painting, like the store itself, will not only be inspired by the energy of Miami, it will also be a fresh source of inspiration for the city." Apple currently has a nearby retail store at 738 Lincoln Road that will soon close as the new, larger location opens down the street on April 24. Recent Mac and iOS Blog Stories • Apple Opening Second Retail Store in Hangzhou, China on Apple Watch Launch Day • From the Forums: Retina MacBook Opinions and Discussion • Designers Imagine Fanciful Concepts for What an Apple Car Might Look Like • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive

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posted 13 days ago on mac rumors
A series of photos have surfaced on social media today that provide a first look at what could be the retail packaging for the Apple Watch and individual bands. Instagram user Jeremy Gan posted the photos to his profile this afternoon, showing off what appears to be a 42mm stainless steel Apple Watch with Milanese Loop within its official packaging and brown leather band in a separate box. We cannot guarantee the veracity of these photos, and it is entirely possible that the retail packaging is not official. The long, narrow box for the Apple Watch band in particular appears consistent with an image that appeared on Apple's jobs page last month, which at the time was speculated to be retail packaging for bands. We'll update the post as we learn more details about the authenticity of these photos. Recent Mac and iOS Blog Stories • From the Forums: Retina MacBook Opinions and Discussion • Designers Imagine Fanciful Concepts for What an Apple Car Might Look Like • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment

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posted 13 days ago on mac rumors
When Apple launched the iPad Air 2 and the iPad mini 3 in late 2014, many people were disappointed with the iPad mini update, which essentially just added Touch ID to the existing iPad mini 2 with no other external design changes. Since then, there have been a few rumors suggesting Apple is working on an iPad mini 4 update that includes iPad Air 2 design elements like a thinner body. French site Nowhereelse.fr [Google Translate] today shared a video and some images of what's said to be an early version of the rear casing for the upcoming iPad mini 4. The aluminum shell closely resembles the shell of the existing iPad mini, but it does include several design elements introduced with the iPad Air 2. There's a single row of larger speaker holes alongside the Lightning port at the bottom of the device, rather than two smaller rows, and the mute switch on the device has been removed and replaced with a microphone hole. Rumors have suggested the iPad mini 4 will be thinner than the iPad mini 2 and the iPad mini 3, giving it a thickness more akin to the iPad Air 2, but it is difficult to determine the device's possible thickness based on the images that were shared. Along with an iPad Air-style design, an updated iPad mini 4 would likely adopt one of Apple's more recent processors, possibly the A8X in the iPad Air 2 or an A9 processor coming later this year. There's been little word on when an updated iPad mini might launch, but given Apple's historical fall release schedule for iPads, it's unlikely we will see the iPad mini 4 until the later months of 2015. Recent Mac and iOS Blog Stories • Designers Imagine Fanciful Concepts for What an Apple Car Might Look Like • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories

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posted 14 days ago on mac rumors
Apple this morning released full pricing information for the Retina MacBook to reseller partners such as Expercom, confirming prices of the new 12-inch MacBook for customers who plan to opt for beefed-up processors in the checkout process when the device launches this Friday, April 10. As stated during the "Spring Forward" event last month, the entry-level MacBook will retail for $1299 with a 1.1 GHz dual-core Intel Core M processor, 8 GB of memory, and 256 GB of flash storage. According to Expercom, this machine will have a configure-to-order option that bumps its performance with a 1.3 GHz Intel Core M processor, with the same 256 GB flash storage. The upgrade will cost those interested an extra $250, raising the entry-level option to $1549 when choosing the upgraded version. The high-end stock model announced at last month's event comes with a 1.2 GHz processor with 8 GB of memory and 512 GB of flash storage, priced at $1599. Apple will offer the 1.3 GHz processor upgrade option here as well, keeping the same 512 GB of flash storage and charging an additional $150 over the base price of the 1.2 GHz model for a total price of $1749. The new 12-inch MacBook is set to launch this Friday, April 10 on the Apple online store and in Apple retail stores, though recent news from Apple Retail Chief Angela Ahrendts points to better possibilities of a completed order when visiting the company's online storefront or Apple Store app. Recent Mac and iOS Blog Stories • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch

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posted 14 days ago on mac rumors
The recently announced HBO Now channel has gone live on the Apple TV set-top box today, ahead of the series premiere of HBO hit show Game of Thrones on April 12. The new channel allows Apple TV users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April. Recent Mac and iOS Blog Stories • Grovemade Debuts New Maple and Walnut Wood Laptop Stands • 'YouTube Kids' Under Fire for Targeting Children with Advertisements • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch

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posted 14 days ago on mac rumors
Apple Watch reservations for in-store pickup will be limited to one per customer through Apple's Reserve and Pickup service, MacRumors has learned. Customers in the United States and other launch countries will be required to present a valid government-issued photo ID upon pickup at the Apple Store where they placed their Apple Watch reservation, and only the person named on the reservation will be allowed to pick up the product."Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock. There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system."Apple's one-per-customer reservation limit has been confirmed to be in place in the United States and United Kingdom, and likely other launch countries, but it's worth noting that the company's plans could change between now and the Apple Watch launch. Apple was originally planning to allow two reservations per customer as recently as March, according to sources, but is now allowing one per customer as stock is expected to be limited. MacRumors can also confirm recent reports claiming the Apple Watch Edition will be offered at select Apple Stores only. The limit does not apply to online pre-orders that will be shipped to home beginning April 24, although it is possible that Apple will also restrict online orders to one or two Apple Watch models per customer as it has done for Personal Pickup with the iPhone, iPad and other products in the past. Apple will not be allowing walk-in purchases of the Apple Watch without a reservation, according to leaked Apple Store training documents obtained by MacRumors last month. Apple Watch pre-orders begin April 10, and the wrist-worn device goes on sale April 24 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple Watch starts at $349 for the entry-level Sport model, while the stainless steel model costs between $549 and $1,099, and the gold edition starts at $10,000. Try-on appointments will be available at Apple Stores and select fashion boutiques beginning April 10. Recent Mac and iOS Blog Stories • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS

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posted 14 days ago on mac rumors
Apple retail chief Angela Ahrendts has issued an internal memo to retail employees that encourages store staff to direct customers to the Apple Online Store to purchase the Apple Watch and new MacBook, according to Business Insider. Ahrendts says that this is "a significant change in mindset" for Apple, noting that the long lines that typically form on Apple product launch days "are over" at retail stores."Get in line online The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives. This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You'll make their day."Apple previously outlined changes to its so-called "Customer Journey" in leaked training documents obtained by MacRumors last month, emphasizing that retail employees will be focused on "reducing wait times and physical lines" for the Apple Watch. One way Apple will limit in-store waiting times for the Apple Watch is by requiring reservations for pick-up at brick-and-mortar Apple Stores, although Business Insider notes that option will be unavailable to U.K. customers at launch. Apple Stores will have limited in-store supply of the Apple Watch when the wrist-worn device goes on sale April 24. Apple will begin accepting online pre-orders for the Apple Watch on April 10, the same day try-on appointments will be available for customers, in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Read how to pre-order the Apple Watch and what to expect at a try-on appointment. Recent Mac and iOS Blog Stories • 'Star Wars: The Digital Movie Collection' Coming to iTunes Friday, April 10 • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS

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posted 14 days ago on mac rumors
Just a few days before the Apple Watch is available for pre-order on April 10, the device has been spotted in what seems to be its first TV appearance. The Watch, which appears to be the stainless steel version with a white sport band, is on the wrist of musical artist Pharrell Williams as he judges on NBC's singing competition show The Voice. And Apples marketing machine has got to work. @MacRumors pic.twitter.com/TsS65m6Vg2— Johnathan Shell (@crash8130) April 7, 2015 Thus far, Apple has carefully curated the Apple Watch's image and has exercised control on how the device is portrayed in media. Apple's marketing efforts have so far been split between posing the Watch as a fashion statement and fitness accessory. Williams is often known for his unique style, recently winning the Fashion Icon Award from the Council of Fashion Designers of America. The fitness side of the Apple Watch has been promoted on the covers of fitness magazines like Fitness Magazine on the wrist of Kate Bock, Self magazine on the wrist of Candice Swanepoel and model Christy Turlington as she writes about how the Watch helps her train for a marathon on a personal blog on Apple's website. The fashion side of the Apple Watch has been on display in magazines like Vogue, Style, East Touch and YOHO. It was also shown off at an exclusive event at Parisian boutique Colette. As the launch of the Apple Watch gets closer, and people are able to try them on within Apple Stores, it's likely the device will continue to appear on TV, magazines, billboards and more as Apple attempts to market the device to a wide variety of potential customers. The Apple Watch will be available beginning April 24, but will be available for pre-order and in-store try-ons starting April 10. Recent Mac and iOS Blog Stories • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless'

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posted 14 days ago on mac rumors
While most Apple acquisitions become public knowledge shortly after they happen, there are acquisitions that go largely under the radar until months or years afterwards. TechCrunch has recently learned of one such acquisition, which may have happened in 2013. Apple is said to have purchased Ottocat, a small startup specializing in search technology. Ottocat's technology is said to be behind the "Explore" app discovery function in the App Store. The Explore tab in the iOS App Store lets users find apps in different categories plus nearby apps. TechCrunch has learned that Apple quietly bought a startup called Ottocat some time ago, which had developed a system to organize and surface apps on the app store based on "nested" categories of increasing specificity. A version of that system now powers the "explore" tab in Apple's app store.According to TechCrunch, though there's little evidence on LinkedIn to suggest the acquisition happened, Ottocat co-founder Edwin Cooper was the author of a patent that was granted to Apple, which Cooper appears to have filed as an Apple employee. The patent, "System and Method for Divisive Textual Clustering by Label Selection Using Variant-Weighted TFDIF," which is related to the App Store's explore feature. TechCrunch has some information on how Ottocat worked, explaining that its technology aimed to introduce categories for better app discovery to assist users looking to find apps in specific areas when they didn't have an app in mind to search for, which sounds very similar to what the Explore feature in the App Store does. Ottocat screenshot via TechCrunchThe premise was to do away with keywords by categorizing apps into increasingly more specific subcategories that worked on a "drill-down" principle -- eliminating the guesswork and potential inaccuracy of keywords altogether.The Ottocat website originally went down in October of 2013, so that may have been around the time that the acquisition occurred. The original error message stated "Ottocat is no longer available," but the website is now completely defunct. Explore was announced as an App Store addition in June of 2014. Recent Mac and iOS Blog Stories • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless'

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posted 14 days ago on mac rumors
Apple CEO Tim Cook today sent out an email to all Apple employees to thank them for the effort they've put into the launch of the Apple Watch and to announce a major discount on Apple Watch models for Apple workers. The email was obtained by MacRumors and is shared below. Employees will be able to order any stainless steel Apple Watch or Apple Watch Sport for personal use at a 50 percent discount, and Apple is also offering $550 off the Apple Watch Edition. $550 is half off the most expensive stainless steel Apple Watch and the maximum discount that employees can obtain. Team, The day we’ve all been waiting for is almost here: Apple Watch is ready to ship. Our retail stores are training for a whole new way to engage customers and help them experience Apple’s most personal product yet. On Friday, in over four hundred stores across four continents, we’ll open our doors to people who want to try on Apple Watch for the first time and start deciding which one is right for them. Tens of millions of people have seen our keynotes and demonstration videos about the watch, and there’s much more to come. Some of the most innovative developers in the world are working on new experiences designed specifically for Apple Watch. More than one thousand apps were submitted in just four days last week when the App Store started accepting them, and the rate of submissions has only been climbing since then. I know that many of you have been looking forward to choosing an Apple Watch for yourselves, and we want to make it easy for you. Starting Friday in countries where the watch is available for pre-order, a special Employee Purchase Plan will offer a 50% discount on any Apple Watch or Apple Watch Sport for your personal use. As we introduce the watch in more countries, the special pricing for employees will be offered in those countries as well. Discounts will begin at pre-order and last for 90 days after availability. AppleWeb has more details, so I invite you to check it out. Our products enrich people’s lives like no others, and we think Apple Watch is going to delight our customers in ways people can’t yet imagine. We want you to share in that experience right alongside them. Congratulations to everyone who has worked so hard for years to help this product reach our customers. And thanks in advance to the thousands of retail employees around the world who will start placing it on people’s wrists starting Friday. TimOver the course of the past several weeks, MacRumors has spoken to multiple Apple retail employees who have relayed just how much work has gone into Apple Watch preparations. Training for the Apple Watch has been intense and somewhat stressful, as employees have needed to learn all new sales techniques to relate to customers in a more personal manner to offer fashion recommendations. Employees are also gearing up for a couple of busy weeks as customers begin scheduling try-on appointments in stores beginning April 10, so the discount on the Apple Watch will be seen as a welcome bonus. In his email, Tim Cook says that he wants Apple retail employees to "share in the experience" of the Apple Watch right alongside the customers that are purchasing them, and he goes on to thank all of the retail employees that will be working with customers in the coming weeks. Tim Cook's email also includes a note about third-party apps. He says that "more than one thousand apps" were submitted to Apple for approval last week after the company began accepting submissions, and that "the rate of submissions has only been climbing since then." We've covered many of the Apple Watch apps that have already surfaced, both in a comprehensive list that contained many of the first available apps and individual posts (airlines, to-do lists, transit apps) that give a deeper look at how we'll be able to use the Apple Watch. Even more info on Apple Watch apps can be found on Apple's dedicated app site. The Apple Watch will be available for pre-order beginning April 10, which is also the day that try-on appointments will become available. The Apple Watch officially launches on April 24. Recent Mac and iOS Blog Stories • Some 2015 13" MacBook Pro Users Complain About UI Lag • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless'

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posted 14 days ago on mac rumors
Apple's retail employees were today given newly redesigned shirts that will be worn during the Apple Watch launch, MacRumors has learned. The shirts are a dark shade of navy blue, much darker in color than the existing brighter blue shirts employees wear now. Employees have been given two T-shirts each and have been instructed to wear the shirts beginning on April 10. Apple also typically distributes polo shirts and T-shirts with longer sleeves, but employees have not yet received these. The new shirts Apple employees are receiving for the Apple Watch mark the second wardrobe change that's been enacted this year. In January, Apple distributed redesigned T-shirts and polo shirts all in a dark shade of blue, with an Apple logo located at the top left of the shirt, over the heart. Apple's head of retail Angela Ahrendts was rumored to be behind the first style change, and she's likely handling the new look for employees during the Apple Watch as well, using her expertise as Burberry's former CEO to find a uniform look that's suitable for employees handling every day sales and those dedicated to serving high-end retail customers as Apple prepares to start selling its first luxury item, the gold Apple Watch Edition. Along with new shirts, the launch of the Apple Watch has brought many changes for retail employees. Employees are undergoing rigorous training in order to get ready to sell the Apple Watch, which is being positioned as a fashion item. As we've learned from leaked training materials, employees are learning how to interact with customers in all new ways, evaluating customer style and preference to make product recommendations. Training is still ongoing, and as of this week, employees have been learning what store-front displays will look like and they've begun to receive word on which stores will be carrying the gold Apple Watch Edition. It appears that only a limited number of flagship stores will have the higher-end device available for sale, and safes are being installed in some of these stores this week. In the United Kingdom, for example, only the Covent Garden and Regent Street Apple Stores are said to be selling the Apple Watch Edition, along with the dedicated shop in Selfridges department store in London. Employees are also beginning to receive details on how reservations and try-on appointments will be handled (try-on appointments will be worked into the Mac queue), and they are preparing for a major overnight revamp of stores, which will include the installation of Apple Watch try-on tables and display stations. The Apple Watch will go on sale online this Friday at 12:01 a.m. Pacific Time. It will be available in all first-wave launch countries simultaneously, including Australia, Canada, China, France, Germany, Hong Kong, Japan, the United Kingdom, and the United States. Recent Mac and iOS Blog Stories • LaCie Review: Hands-On With the 4TB Rugged RAID Thunderbolt Hard Drive • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone

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posted 15 days ago on mac rumors
Ukrainian website Rozetka has compared the new 12-inch Retina MacBook with the 11-inch mid-2013 MacBook Air in a new video, providing a closer look at the physical design of the new MacBook and offering a side-by-side view of the different features between the notebooks. The video also highlights how the new MacBook, which measures 0.51" at its thickest point, is nearly as thin as the original iPad (0.50"). The video, spoken in Ukrainian language, provides an in-depth look at the new MacBook's exterior design, display, keyboard, trackpad, unlit Apple logo and more, interspersed with stock video footage and screenshots of the notebook from Apple. The fifteen-minute clip complements Vietnamese website Tinhte's unboxing photos and video of the new MacBook that surfaced last week. Apple's 12-inch Retina MacBook will be available to purchase in silver, space gray and gold on April 10, the same day that Apple Watch pre-orders begin in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. The notebook starts at $1,299 for the base 256GB configuration, while a 512GB model with a slightly faster processor is available for $1,599. Recent Mac and iOS Blog Stories • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics

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posted 15 days ago on mac rumors
Last Friday, third-party warranty firm SquareTrade released its findings of high-pressure testing on the Samsung Galaxy S6 Edge and HTC One M9, showcasing some pretty dramatic results once the phones hit certain pressure thresholds. Today, Samsung has responded with testing and results of its own, asking SquareTrade to conduct a new test under the guidance of its official findings. Samsung points out that the 110 lbs of force exerted on the Galaxy S6 Edge to result in the cracked-glass warning is far from a normally occurring real-world circumstance, with the average force generated "when a person presses the back pocket" being around 66 lbs of force. The company tested the Galaxy S6 and S6 Edge and found the two phones weren't bendable even up to 79 lbs of force, "which is equivalent to putting pressure to snap a bundle of five pencils at once." Samsung continued to point out that SquareTrade's video failed to showcase the higher strength of the Galaxy S6 Edge's backside, which in normal circumstances would face equal amount of pressure as the front. With these facts in mind, the company decided to make a force-test video of its own to showcase its results. Secondly, even though both front and back sides are exposed under the same level of pressure in normal circumstances, this test does not show the strength of the back side. Some smartphones have different durability in each the front and back sides respectively. SquareTrade has only tested the front side, which may mislead consumers about the entire durability of smartphones. All our devices are put rigorous high-quality validation tests before they are delivered to consumers. These tests include various conditions, such as dropping, bending, and breakage. And we are confident that all our smartphones are not bendable under daily usage. Stating these reasons, Samsung says it will deliver its statement to SquareTrade and ask the firm to perform the stress test once again, mainly targeting both the front and back sides of the phone, and publish its new findings to the public. Apple faced a similar damage control situation last year following the first wave of "Bendgate", going so far as to allow reporters into its testing labs to showcase various iPhone 6 Plus durability tests to the media outlets in attendance. Recent Mac and iOS Blog Stories • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics

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posted 15 days ago on mac rumors
While it could be a factual error, Reddit points us towards an interesting comment on the LG Display blog last week that claims "Apple has also announced that they will release the ‘iMac 8K’ with a super-high resolution display later this year.""It has become clear that Japan is planning to launch an 8K SHV test broadcast and then promptly restructure the UHD service. Apple has also announced that they will release the ‘iMac 8K’ with a super-high resolution display later this year. Korea is also preparing to offer an 8K service demonstration at the 2018 Pyeongchang Winter Olympics. LG Display displayed a new beacon of the 8K era by revealing their 98-inch 8K Color Prime Ultra HDTV at CES 2015." VESA's new DisplayPort 1.4a standard paves the way for future displays at 7,680 x 4,320 pixels, but Apple has not made any announcements about releasing a Mac with an 8K display. Apple's highest-resolution Mac is the iMac with Retina 5K Display, which has a resolution of 5,120 x 2,880 pixels. While this report should be treated lightly until further information surfaces, it still proves interesting that LG Display would make a public-facing comment like this on its website. The most likely scenario is that LG will eventually remove or modify the comment now that it has been put in the spotlight. Recent Mac and iOS Blog Stories • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics

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posted 15 days ago on mac rumors
Since the release of Apple's in-house Maps app as part of iOS 6 back in 2012, Yelp has been the company's sole partner for integrating customer reviews of businesses and other points of interest. In recent days, however, Apple's Maps app has begun including reviews from TripAdvisor and Booking.com on select hotel listings. It is currently unclear what the criteria are for determining whether a given hotel listing includes reviews from Yelp, TripAdvisor, or Booking.com, but based on a spot check of several cities, the vast majority of hotel listings in the United States continue to display Yelp reviews. Other types of business listings also continue to use Yelp reviews on Apple Maps. Internationally, Booking.com in particular seems to be more strongly represented, with brief surveys of London, Paris, and Sydney all showing reviews from that site on a majority of hotel listings viewed. Apple has yet to update its Maps acknowledgements page to note it is now sourcing TripAdvisor and Booking.com, citing only Yelp as a data partner for reviews. Apple has been working hard to improve Maps since its rough launch in 2012 that saw Tim Cook issue an open letter apologizing to consumers for not meeting their expectations with the new Maps app. The company has since improved its directions and three-dimensional imagery, although other changes such as transit integration planned for iOS 8 last year were pushed back as Apple's mapping efforts have reportedly been hampered by internal politics. One major improvement that appears to be in the works is street-level imagery similar to Google's Street View and Microsoft's Streetside for Bing Maps. Minivans outfitted with sensor arrays and apparently leased by Apple have been spotted in several areas around the United States, with the behavior of the vehicles on residential streets and in parking lots suggesting they are collecting street-level imagery. (Thanks, Ram!) Recent Mac and iOS Blog Stories • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics

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posted 15 days ago on mac rumors
Following up on last month's claim that Apple is planning to show off a revamped Apple TV set-top box with App Store and Siri support at the company's Worldwide Developers Conference in June, BuzzFeed now reports that the new box will not include support for 4K video streaming even though several services like Netflix, Amazon, and YouTube offer content in the high-resolution format.“4K is great, but it’s still in its infancy,” said one source familiar with Apple’s thinking. Enabling 4K video support in Apple’s first major overhaul of Apple TV in three years might seem like a smart bit of future-proofing — particularly given reports that the A8 chip in the guts of the iPhone 6 and 6 Plus is 4K-capable. But it’s arguably an unnecessary one at this point.The report points out that 4K streaming is expensive for content providers given the bandwidth required, and the vast majority of Americans do not even have Internet connectivity at fast enough speeds to support such streaming. Still, those who do currently stream 4K content or hope to in the relatively near future are likely to be disappointed by Apple's decision to forgo support in the next Apple TV. Beyond existing Apple TV services and new third-party apps, the revamped Apple TV is also expected to support a package of streaming television channels if Apple can manage to reach agreements with the necessary content providers. Apple is reportedly in talks with ABC, Fox, and Disney, as well as Discovery and Viacom, to try to put together a "skinny" TV package of select channels that would reportedly cost consumers somewhere in the range of $25 to $40 per month. Apple is said to be aiming to announce the service at WWDC in June and launch it in the September timeframe. Recent Mac and iOS Blog Stories • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics

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posted 17 days ago on mac rumors
Apple on Friday updated its online store with instructions on how to purchase the Apple Watch, reiterating that the wrist-worn device can be ordered online or reserved for in-store pickup. The new section appears to confirm that Apple Watch in-store reservations will be available beginning April 10, allowing customers to reserve a specific Apple Watch for pickup at an Apple Store beginning April 24. The wording and timing of the new section suggests that Apple Watch in-store reservations will be available April 10, a move that would generate more foot traffic in Apple Stores on Apple Watch launch day. Nevertheless, there remains a slim possibility that reservations will begin on April 24. Apple did not immediately respond to request for comment, although we will update this post if we receive confirmation. Last week, Apple Store training documents obtained by MacRumors indicated that Apple will not allow walk-in purchases for the Apple Watch upon launch, meaning that reserving the wrist-worn device for pickup at a specified date and time will be required initially. Walk-in customers can join the queue for a try-on appointment, after which they can order the Apple Watch online or make a reservation for in-store pickup. Apple Watch pre-orders kick off at 12:01 AM Pacific on April 10 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple has added "Guided Tour" videos to its website that outline various functions of the Apple Watch, while we've prepared detailed guides on how to pre-order the Apple Watch and what to expect at a try-on appointment. Recent Mac and iOS Blog Stories • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics

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posted 17 days ago on mac rumors
Apple today updated its dedicated Apple Watch website with a brand new "Guided Tours" section that includes several Apple Watch walkthrough videos. The introductory video on the site, entitled "Welcome to Apple Watch," walks users through all of the things the Apple Watch can do. The site also includes dedicated videos on various Apple Watch features, like Messages, Faces, and Digital Touch. Other video walkthroughs on features like Phone Calls, Siri, Maps, Music, Apple Pay, and more, are labeled as "Coming soon" and should be uploaded over the course of the next few hours. These videos are also referenced within other areas of the Apple Watch site, with a Fitness video, for example, available in the fitness section, and the Messages video available in the "New Ways to Connect" section. Today's walkthrough videos from Apple come a week ahead of Apple Watch pre-orders, which are set to begin on Friday, April 10 at 12:01 AM PT. Recent Mac and iOS Blog Stories • What to Expect at Your Apple Watch Try-On Appointment • Buyer's Guide: Discounts on Retina iMac, MacBook Air, Older MacBook Pro, and Apple Accessories • How to Pre-Order the Apple Watch • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics

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posted 18 days ago on mac rumors
Apple today updated the Apple Watch page of its online store to note that online pre-orders for the Apple Watch will begin at 12:01 AM Pacific Time on Friday, April 10. Just after midnight on the West Coast is Apple's typical time for pre-orders, and the company will likely take the store down beginning at 9PM to prepare for orders. Apple Watch pre-orders will go live simultaneously in all of the first-wave launch countries, meaning U.K. customers will be able order at 8:01 AM local time while Australian pre-orders will go live at 5:01 PM AEST. Here's a full list of pre-order times by country (in local time): - U.S., Canada: 12:01 a.m. (Pacific Time), 3:01 a.m. (Eastern Time) - U.K.: 8:01 a.m. - Germany: 9:01 a.m. - France: 9:01 a.m. - Australia: 5:01 p.m. - Hong Kong: 3:01 p.m. - China: 3:01 p.m. - Japan 3:01 p.m. Apple will accept orders both through its website and through its Apple Store app on the iPhone. Placing an order through the app can often bypass some of the congestion that occurs when pre-orders first begin. Pricing for the Apple Watch begins at $349 for the Apple Watch Sport, $549 for the stainless steel Apple Watch, and $10,000 for the gold Apple Watch Edition. Pre-orders will be delivered to customers beginning on April 24, which is the device's official launch date. Recent Mac and iOS Blog Stories • MacRumors Giveaway: Win an Aluminum Monitor Stand With 4 USB Ports From Satechi • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics • Apple Promotes Educational Apps on App Store for World Autism Awareness Day • Philips Debuts 'Hue Go' iPhone-Connected Portable Light • Facebook Launches New 'Riff' iOS App for Collaborative Videos

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posted 18 days ago on mac rumors
We've known that AppleCare+ will be available for the Apple Watch since Apple's March 9 media event, but pricing for the extended support has thus far remained a mystery. A source has now shared some purported pricing information with MacRumors that may shed some light on the cost, suggesting AppleCare+ for each version of the watch will be priced differently. According to the claimed internal Apple screenshots, AppleCare+ for the entry-level aluminum Apple Watch Sport will be priced at $59, while AppleCare+ for the middle-tier stainless steel Apple Watch with Sport Band will be priced at $79. AppleCare+ for a $15,000 gold Apple Watch Edition will be significantly more expensive at $999. It is unclear from the information we have received whether band choice will affect AppleCare+ pricing, as band prices vary significantly. While we can't verify the legitimacy of these claimed screenshots, other sources at Apple have indicated they are hearing unconfirmed word of similar pricing and 9to5Mac is reporting the same. Without AppleCare+, purchases of the Apple Watch Sport and the stainless steel Apple Watch will be covered by a limited one-year warranty for hardware repairs and 90 days of complimentary support. Edition Watch purchases will include a two-year warranty and complimentary support. With the purchase of AppleCare+, the warranty for aluminum Apple Watch Sport and stainless steel Apple Watch models will be extended to two years from the date of purchase, plus accidental damage will be covered. Apple Watch Edition coverage will be extended to three years with AppleCare+. Employees have not received word on how much accidental damage repairs will cost, but for the iPhone, AppleCare+ is priced at $99 and accidental damage carries a $79 service fee for each incident, with a maximum of two covered incidents. Apple Watch buyers will be able to purchase AppleCare+ as an add-on both online and in-store. With the iPhone, AppleCare+ can be purchased up to 60 days after an initial iPhone purchase, and it's likely Apple will adopt a similar policy with the Apple Watch. The Apple Watch will be available for pre-order beginning on April 10, which is the same day that in-store try-on appointments will begin. The device will officially launch in the first wave of nine markets on April 24. Recent Mac and iOS Blog Stories • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics • Apple Promotes Educational Apps on App Store for World Autism Awareness Day • Philips Debuts 'Hue Go' iPhone-Connected Portable Light • Facebook Launches New 'Riff' iOS App for Collaborative Videos • Upcoming São Paulo Retail Store Gains Apple-Decorated Barricades as Opening Approaches

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posted 18 days ago on mac rumors
Third-party warranty firm SquareTrade recently released a video showcasing the durability of the new Samsung Galaxy S6 Edge and HTC One M9, discovering the Galaxy to bend at 110 lbs of pressure and the One M9 to bend at 120 lbs of pressure. Although the Galaxy S6 Edge's pressure limits are comparable to the iPhone 6 Plus' testing, the Galaxy's screen ended up cracking under the pressure instead of slightly bending similar to Apple's plus-size iPhone model. The HTC One M9 lasted further than its two competitors, reaching 120 lbs of pressure, but the phone was rendered useless thanks to a faulty power button following the pressure test. Testing to the point of "catastrophic failure", the iPhone 6 Plus survived 179 lbs of pressure, beating out the Galaxy S6 Edge's 149 lbs stress test. As SquareTrade points out, the Galaxy's stress tests proves the phone could be worse for users due to the smartphone's screen cracking under intense pressure. Following the "Bendgate" controversy last year, both Samsung and HTC parodied Apple's woes on social media. Though SquareTrade's pressure tests are meant to measure intense circumstances, it's still interesting to see where each smartphone lies on the durability scale when compared to one another. Recent Mac and iOS Blog Stories • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics • Apple Promotes Educational Apps on App Store for World Autism Awareness Day • Philips Debuts 'Hue Go' iPhone-Connected Portable Light • Facebook Launches New 'Riff' iOS App for Collaborative Videos • Upcoming São Paulo Retail Store Gains Apple-Decorated Barricades as Opening Approaches

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posted 18 days ago on mac rumors
Still three weeks away from being released to the public, the Apple Watch has received another design award for Apple ahead of release, this time receiving the "Best of the Best" designation by the German Red Dot design awards (via aBlogtoWatch). Previously winning the Gold Award, and being called "an icon", at the International Forum Design awards earlier in March, the Red Dot award counts a second win for the wearable in the design category before its April 24 launch date. The Apple Watch wasn't alone in the smartwatch category, however, as the MB&F HM6 Space Pirate horological smartwatch also received the "Best of the Best" designation. The Red Dot jury judged the Apple Watch, and all products in the category, on its functionality, durability, ergonomics, and even "symbolic and emotional content", amongst other criteria. As aBlogtoWatch points out, there's a drastic monetary difference between the two winning smartwatch devices this year, even when comparing the $17,000 Apple Watch Edition to the Space Pirate. Red Dot design award jurors understandably fawned over what is still, by far, the best-looking smartwatch, even though it isn't on the market yet. Given the limitations of technology, as well as the potential of what can come of connected smartwatches, I think it makes a lot of sense that the Red Dot award jury decided to not only recognize the Apple Watch, but consider it as a "Best of the Best" product. It's an interesting Best of the Best Red Dot watch design award this year, as, on the one hand, you have the $230,000 MB&F HM6 Space Pirate that is limited to just 50 pieces, and on the other hand, you have the mostly $1,000 and under Apple Watch that could easily have 50 million units on wrists before long. The Product Design category of the Red Dot awards celebrates 31 total areas of design, including everything from living room furniture to vehicle accessories, with the "Watches" category getting introduced this year to compensate for the increasingly crowded smartwatch market. The Product Design category specifically in 2015 had 4,928 entries with only 81 total products receiving the "Best of the Best" award recognition. A gala will be held this June 29 at the Aalto-Theater in Essen, Germany for all of the Best of the Best Red Dot award winners. The winners not only receive the Red Dot designation materials to use on product packaging and marketing, but will have their products displayed in the Red Dot Design Museum in Essen for up to a year. Recent Mac and iOS Blog Stories • 'Amazing Photo and Video' Promo Offers 50% Off Popular Apps for Mac and iOS • MacRumors Giveaway: Upcoming Mac Photo Editing App 'Noiseless' • Microsoft Launches Standalone 'Office Lens' Scanning App for iPhone • SwiftKey for iOS Updated With Tap Map Feature, Usage Statistics • Apple Promotes Educational Apps on App Store for World Autism Awareness Day • Philips Debuts 'Hue Go' iPhone-Connected Portable Light • Facebook Launches New 'Riff' iOS App for Collaborative Videos • Upcoming São Paulo Retail Store Gains Apple-Decorated Barricades as Opening Approaches

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