The iPhone is "currently unavailable" at the AppleStore US, following the dry-out in the UK. Does this mean they are waiting for the shipment of the next version? If so, this is a brilliant and rare move for Apple.
We won't know for sure until next month, but knowing Apple's tight command of their stock levels, it looks like this may be the reason. But considering we're almost exactly 30 days from the WWDC keynote, it could mean the 3G iphone is coming sooner than we think. Let's assume this is what is happening. If so, this move is brilliantly kind and uncharacteristic of Apple. What they're doing is trading off secrecy to protect people from buying the first-gen iPhone in its last days before its successor is unveiled. I mean, if you'd bought an iPhone and it was upgraded to v.2 days after your purchase, wouldn't you be pissed? Maybe they'd rather short the sales for a month and not have to deal with thousands of pissed off customers. [Apple Store—thanks, Erik]













Comments
TUESDAY! hmm me thinks we will see the 3G well before WWDC
That design looks so fake and cheap. Apple would never... wait, I read the title wrong.
"Oh man, I totally forgot to send out that P.O. Steve's gonna have my ass now!"
Could Apple be any less discreet?
Anyone else thinking a last-minute "Special Event" is in order on the Cupertino Campus?
Oh, my.. I was just at CosCo and they were out of 8oz coffee cups. I think that they are upgrading to a better cup. Perhaps the rumors of a hybrid paper-foam cup are true.
... They are all so sold out on the website. This is such a big story.
@DeadWriter: Good take, but Apple does like to exhaust its stock before introducing new models.
@nojo:
If you take a look at where the stock was 3 months ago, I think they can take a temporary hit before massive gains. Besides, with the iPhone 2, it's bound to break $200 again.
Why Gizmodo always have to be Apple's publicist?
Oop's I forgot "does"
Maybe its now only available at AT&T stores.
At least they're making it so no one buys it the day before the new one comes out. Now, no one can bitch about having the old one.
"this is a brilliant and rare move for Apple."
A fanboy point of view if there ever was one..
if a new iphone comes out next month, doesnt that mean that theyve submitted pictures of it to the fcc already?
I swear to god, can we please stop reporting on this? Every tech blog I read its "ZOMG NO MOAR iPHONEZ!!!!1!" Maybe they just sold out, and maybe a shipment got delayed, and maybe y'all need to stop getting your information from Kevin Rose.
I thought Apple would have to pass the new 3g phone by the FCC before launching. Surely it can't be that imminent?
usually when stuff sells out/delayed, they (any company including apple) just change the ship date. So this is significant because it is a very strong sign 3g iphone might be coming earlier than expected. Thats why it is being reported.
and I didnt think it was a "brilliant" move until I read that its purpose might not be to increase demand, but to prevent people from buying right before an upgrade, which IS very nice and uncharacteristic of apple.
so the article is justfied. Duh.
OMFG!!!
How come you guys(and addy, HI ADDY!!!) arent reporting on the new Helio Ocean 2?!?!?!
Im just kidding, if you excuse me I have to go find a life.
@DeadWriter: Those 3G coffee cups are still in it's testing stages, some customers are complaining that they don't work as well as the cups, poor structure and a lot of leakage. Wait until the the CDK comes out, then it'll be all better and not locked down the Folger's brand.
@TheManator:
"cups are still in their testing stages,"
"as the previous cups,"
"not locked down to the Folger's brand."
I guess that would explain why the phones are still available in retail outlets then.
...
I wish tech journalists wouldn't try to be financial journalists. It's just embarrassing.
There are a number of much better reasons for this shortage which are:
1) Supply chain balls up.
2) Stock wind down.
My money's on 2).
Plus to suggest that Apple are trying to protect their customers by stopping them buying and old model is probably the singularly most funny thing I've read this week.
It will probably ship around the same time as firmware 2.0 (1.2)
@Sleeper_Service: why is that? Oh yeah, because of those customers who were livid when the iPhone did a price drop....hm...maybe THAT has something to do with it. Never mind the fact that Apple does this all the time with their iPods before they come out with different models, or their macs, or the macbooks...yeah, just FORGET about that, buddy!
@TheManator:
They switch when the new product comes out, not a month before. Also O2 confirmed that when stocks had run out the a new supply of units was inbound. Which has now arrived.
[shop.o2.co.uk]
So, like I said, silly argument.
@ All stating "sold out"
People, apple does *not* sell out of anything on the website. If there are ever stock shortages, the status of an item changes to "Ships in 1 - 3 weeks."
This is why this is news-- Because it's completely unprecedented.
Ummm...doesn't apple often refund you the difference if you bought just before a price drop? And aren't Apple customers (especially iPhone owners) notorious for going nuts when the price does drop or when features are added?
Isn't Apple really just protecting itself? So they don't have to take back a bunch of 2-week old iPhones in exchange for the new version?
@hanbush: 3G is actually much more common in Europe. Its fairly standard. But yes compared to India we are spoiled with 3G
Sweet - The tension builds.
You have to give credit to Apple's Marketing department. They could create a 'buzz' about anything -
@dagamer34: You guys are talking about two different things here. @nojo is referring to warehouse stock, not stock-market stock.
@Sleeper_Service:
Exactly.
Very good call.
I think Apple will announce the 3G phone Tuesday and be available for pre order. The phone wont ship until the week before the SDK show, just in time for us to download all the new games and software.
I guess they decided that as they can't be mysterious about it so they might as well leave suggestions to wen it will come out.
@Sleeper_Service: You can say what you want, but I know better.
@lemonsaab: Sorry, NO PREORDERS will be happening. This is per ATT.
Sorry for the double post.
Hey... for all you whiners who never say anything positive... LEAVE.
Christ, I can't read the comments here anymore. Makes me wanna go on a mass killing spree of all Gizmodo commenters. You guys all think you're so fucking brilliant.
@ferrdidly:
Only comparatively.
@TheManator:
Better than what?
CANT WAIT FOR iPHONE2!!!
@Sleeper_Service: Better than soup, that's what, buddy!
@kittenman: wouldn't that be kind of funny if they actually call it the iPhone 2...heck...that would be funny. I wonder what they're going to call it though.
@ the haters.... do you know Chata?
@ the fans.... 3g may be coming but in another year we will be buzzing over 4g so lets be patient shall we.
@TheManator: I wonder what they're going to call it though.
"iPhone"
Jobs made clear when he returned to Apple that he hates conventional product-numbering schemes, and prefers how car companies do it -- this year's Mustang is different from last year's Mustang, but it's still a "Mustang".
Sheer bloody hell for anyone who needs to maintain these beasts (which model iMac are you using...?), but it keeps the marketing focused.
@nojo:
It also helps when counting sales.
Why is it brilliant when you have no idea what the bloody hell this whole thing is about? Please Gizmodo, try and contain your inner fanboy.
@Matt: And let out their outer fangirl?
The grand opening of the world's largest Apple Store is next Thursday in Boston. Could be a surprise announcement there.
I think apple might not announce a 3G at the WWDC, instead, they are producing iphone with firmware 2.0, that could explain the Currently Unavailable too.
My opinion, 3G iphone will be release before WWDC. WWDC is for developers not a event to introduce new Hardware, WWDC will be all about the SDK & the new .Mac with push email, calendar & contacts & Microsoft exchange, Remember the theme (Two bridges)
That's definitely smart of them. I guess it's because of that whole 100 price drop outrage. I would be pretty angry if bought the iPhone but a new one comes out a couple of weeks later. I really hope that they start selling them unlocked but you can get them cheaper with an AT&T contract.
As a side note I don't see anybody here posting any anti-Apple comments. Perhaps I missed something, like my morning coffee.
Who want's to bet $2 dollars Apple will announce a 3G iphone start taking Pre orders Soon???? & just say it will ship next month or so.
what are thee dollar dollars you speak of?
Apple haters should stop whining now. Apple fanboys, stop lauding Apple now. You're both annoying.
But I hope the newer iPhone is being released.